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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

Take the guesswork out of social. Download our Social Media Checklist for Remodelers below.

How Much Should a Construction Company Spend on Marketing & Advertising?

3 min read

How Much Should a Construction Company Spend on Marketing & Advertising?

What's your marketing budget? How much of your revenue should be channeled into marketing and advertising? These are crucial questions for construction companies aiming for growth. The Small Business Association recommends that companies with under...

Spencer and Malachi racing for Movember miles in 2021

6 min read

How Building Company Culture Around Purpose Is Win-Win-Win

You hear about non-profit companies having notoriously low salaries, poor compensation packages, toxic work environments, and poor leadership. So how...

Why DIY Marketing Can Actually Hurt Design-Build Businesses

5 min read

Why DIY Marketing Can Actually Hurt Design-Build Businesses

We all love a DIY project from time to time, but you wouldn't recommend a novice homeowner to retile their bathroom on their own, right?

Marketing Must-Haves for Design-Build Remodelers and Custom Home Builders

10 min read

Marketing Must-Haves for Design-Build Remodelers & Custom Home Builders

To strengthen and grow your design-build business, you have to break through the noise.

Things to Consider Before a Website Redesign for Remodelers

2 min read

Things to Consider Before a Website Redesign for Remodelers

Redesigning your website is a massive undertaking and the reason for doing so might vary depending on your business's marketing goals. Are you...

Steal these 212 Remodeling Blog Topic Ideas

10 min read

Steal these 212 Remodeling Blog Topic Ideas

If you are a remodeler or run marketing at a remodeling company, blogging can be one of the most important and effective marketing strategies to...

Influential Remodelers You Need to Follow on TikTok

3 min read

8 Influential Remodelers You Need to Follow on TikTok

As the world becomes more digital, remodelers are now adopting new ways to reach their audience and show off their style. Like using TikTok!

6 Ways to Recession-Proof Your Remodeling and Custom Home Building Business

2 min read

6 Ways to Recession-Proof Your Remodeling and Custom Home Building Business

Are we heading toward a recession? In one? It feels like this question is on many remodelers' and custom home builders' minds lately, and opinions...

Effective Ways to Boost Organic Social Media Reach for Remodelers and Custom Builders

6 min read

Effective Ways to Boost Organic Social Media Reach for Remodelers and Custom Builders

Building your social media reach can feel very difficult, especially since it's no secret that organic reach has been declining over the past couple...

Remodeling Website Design - Important Principles

8 min read

10 Important Principles for Remodeling Website Design

First impressions matter and your home remodeling website is the front door to your company online. When it comes to remodeling website design,...

Social media marketing for custom home builders, remodelers, and contractors

27 min read

Social Media Marketing for Custom Home Builders, Remodelers & Contractors

For many years, the idea of using social media to market your custom home building and remodeling business used to seem impossible, but platforms...

Trending TikTok Video Ideas for Remodelers and Custom Home Builders

4 min read

9 Trending TikTok Video Ideas for Remodelers & Custom Home Builders

TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?

construction-remodeling-contractor-podcasts

6 min read

The Top 21 Construction Podcasts to Listen to in 2022

There is no doubt that podcasting has exploded, and with good reason. What other method allows you to get focused, current content on the subject of...

kitchen-2046764_960_720

6 min read

12 Remodeler Marketing & Advertising Ideas for 2024

Ready to revitalize your remodeling marketing game? The landscape for leads for many builders and remodels looks a little different heading into 2024...

4 min read

How to Create a Remodeler Marketing Plan for 2023

Creating a marketing plan for your remodeling company is not a difficult task. But, it is a task that requires some thought and planning in order to...

How Remodelers Can Think Like Homeowners

2 min read

Remodeler Marketing: How to Think Like a Homeowner

Have you ever noticed that you and your prospective clients tend to think about things differently? Sometimes it’s almost as if you are speaking...

Google Business Profile Example

5 min read

Google Business Profiles for Remodelers and Custom Home Builders

It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever-evolving, there IS always something...

America’s Biggest Home Builders on Social Media: Facebook, Instagram, and Houzz

14 min read

246 of America’s Biggest Home Builders on Social Media: Facebook, Instagram, and Houzz

Social media is becoming more and more important for home builders. These channels are a great way to engage with your audience, exposure your brand,...

Google Business Profile Optimization Tips Remodelers Need to Follow

3 min read

7 Google Business Profile Optimization Tips for Remodelers

Google it! That is the thing that you (and I) do when we're searching for a restaurant, vehicle repair shop, or basically anything. It's no big...

Common Houzz Mistakes and How to Avoid Them

2 min read

4 Common Houzz Mistakes and How to Avoid Them

Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG...

free-contractor-leads

2 min read

How to Generate Free Contractor Leads in 2022

In this article, we're going to discuss how to get free contractor leads. If you're looking to generate no-cost leads as a general contractor, it...

Influential Home Builders You Should Follow on Instagram

4 min read

15 Influential Home Builders You Should Follow on Instagram

If you are a custom home builder and you're being proactive with social media marketing, you may end up hitting a wall on what you should be posting....

influential-remodeling-companies-on-instagram

4 min read

16 Influential Remodeling Companies You Need to Follow on Instagram

For remodelers, Instagram continues to be a powerful marketing platform to showcase your work and drive traffic and leads to your website. But this...

Best-Construction-Blogs-Magazines-Publications-for-Contractors-Remodelers-Builders

2 min read

Best Construction Blogs & Magazines to Read in 2022

One of the best ways to stay up to date of the latest news and trends that impact the construction industry is by reading relevant magazines and...

Nextdoor for Contractors, Remodelers, and Home Builders

6 min read

Nextdoor for Contractors, Remodelers, and Home Builders

Do you have a business profile on Nextdoor for your contracting, remodeling, or home building business? Nextdoor is a great way for local businesses...

project management software for home builders and remodelers

7 min read

The Ultimate Guide to Evaluating Construction Management Software for Home Builders & Remodelers

When it comes to managing residential construction projects, most custom home builders and remodelers tend to go with either one of two approaches:

The Essential Guide to Email Marketing for Home Builders, Remodelers, and Contractors

15 min read

The Essential Guide to Email Marketing for Home Builders, Remodelers, and Contractors

Email marketing is one of the most powerful tools that you have as home builders, remodelers, and contractors. With email marketing, you can reach...

How Marketing Automation Helps Generate Home Building Leads

3 min read

How Contractors Can Use Marketing Automation to Get More Traffic, Leads, and Sales

Having a list of prospective customers is only the first step in generating solid construction lead generation. It doesn’t mean you’re going to get...

Arizona Remodeling Companies to Consider [2021]

4 min read

Arizona Remodeling Companies to Consider [2022]

Are you searching for the perfect remodeling company in Arizona to transform your home? We're here to help! Builder Funnel is a marketing agency that...

What are the different types of contractors?

2 min read

What are the different types of contractors?

Are you trying to decide what types of contractors you should be hiring for your home building or remodeling project? Or are you trying to decide...

How to Become a Licensed Contractor

2 min read

How to Become a Licensed Contractor

Are you thinking about becoming a licensed contractor? There are many benefits of getting your contracting licensed, but the benefits and...

The Simple Construction Marketing Plan

2 min read

The Simple Construction Marketing Plan [2022]

The Best Marketing Plan What is the best marketing plan? We would be lying if we told you that we had one marketing plan that is best for everyone....

Colorado Remodeling Companies to Consider [2021]

5 min read

Colorado Remodeling Companies to Consider [2022]

Are you searching for the perfect remodeling company in Colorado to transform your home? We're here to help! Builder Funnel is a marketing agency...

10 Amazing Construction Websites Every Contractor Can Learn From

3 min read

10 Amazing Construction Websites Every Contractor Can Learn From

Are you looking for some inspiration for ways to improve your website for your contracting, remodeling, or home building business? We compiled a list...

Houzz for Contractors, Home Builders, and Remodelers

5 min read

Houzz for Contractors, Home Builders, and Remodelers

Is your contracting, home building, or remodeling company on Houzz? If not, I'm sure you're considering it! We have all of the information that you...

17 Influential Contractors You Should Follow on Instagram

4 min read

17 Influential Contractors You Should Follow on Instagram

If you are a contractor looking for ways to up your Instagram game or get ideas, you're in the right place! If you are wondering what you should...

7 Instagram Post Ideas for Contractors, Remodelers, and Home Builders

2 min read

7 Instagram Post Ideas for Contractors, Remodelers, and Home Builders

Social media is an essential form of marketing today. In fact, people often discover businesses through Instagram, and most users follow at least one...

Utah Remodeling Companies to Consider

4 min read

Utah Remodeling Companies to Consider [2022]

Are you searching for the perfect remodeling company in Utah to transform your home? We're here to help! Builder Funnel is a marketing agency that...

Marketing Strategies For Home Builders, Remodelers, and Contractors: Why Social Media Works

4 min read

Marketing Strategies For Home Builders, Remodelers, and Contractors: Why Social Media Works

There is a reason that more and more companies are using social media to market their products and services: it works. Many longstanding companies...

Buildzoom-contractors-remodelers-builders

4 min read

BuildZoom for Contractors, Home Builders, and Remodelers

If you are a contractor, home builder, or remodeler looking for a platform to land more leads, you've probably come across BuildZoom. While BuildZoom...

facebook-post-ideas-contractors-remodelers-builders

4 min read

11 Facebook Post Ideas for Contractors, Remodelers, and Home Builders

There’s an old piece of fishing wisdom that’s been passed on from generation to generation: “If you want to catch fish, fish where the fish are!” The...

New-Mexico-Remodeling-Companies

4 min read

New Mexico Remodeling Companies to Consider [2022]

Are you searching for the perfect remodeling company in New Mexico to transform your home? We're here to help! Builder Funnel is a marketing agency...

contractor-video-marketing-ideas

3 min read

7 Video Marketing Ideas for Contractors Looking to Grow in 2022

If you're a contractor, remodeler, or home builder, have you considered using video marketing to grow your business this year? If not, you may be...

video marketing services for construction companies contractors remodelers and builders

6 min read

How Builder Funnel Can Make Your Video Marketing Dreams Come True

When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change,...

The Best Marketing Software for Construction Companies

5 min read

The Best Marketing Software for Construction Companies

If you are looking for a marketing toolset for your construction, remodeling, or building company - we have some advice! Spencer Powell, CEO of...

wyoming-remodeling-companies

4 min read

Wyoming Remodeling Companies to Consider [2022]

Are you searching for the perfect remodeling company in Wyoming to transform your home? We're here to help! Builder Funnel is a marketing agency that...

personal-professional-growth-construction-business

5 min read

How to Foster Personal & Professional Growth in Your Construction Business

Running a construction business in the 21st century is a whole new ball game. There are always new materials, trends, safety considerations,...

construction-books-for-contractors-remodelers-builders

3 min read

Books Every Remodeler, Contractor, & Builder Should Read in 2022

Reading is a great way to simultaneously gain knowledge and have fun! Books provide you with a great way to learn at your own pace and on your own...

builder-funnel-remote-marketing-internship-and-how-to-apply

6 min read

An Inside Look at Builder Funnel's Remote Marketing Internship Program [and How to Apply]

Roughly 4 million college graduates entered the job market in April and May of 2020. A couple of unexpected factors came into play at once for...

What Does a Good Lead Follow Up Process Look Like for Home Builders?

3 min read

What Does a Good Lead Follow Up Process Look Like for Home Builders?

If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s...

How to Make An Online Facebook Event for Your Open Houses

4 min read

How to Make An Online Facebook Event for Your Open Houses

As of 2016, Facebook boasts 1.59 billion monthly active users on its platform. To put that into more tangible terms, the population of India is...

why your business should be on nextdoor

2 min read

Why Your Remodeling Business Should be on Nextdoor

Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?

Essentials for Optimizing Your Home Builder Website

2 min read

Essentials for Optimizing Your Home Builder Website

In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder...

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

3 min read

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they...

A Key for Contractor Marketing Success

2 min read

A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...

How Your Home Building or Remodeling Business Can Benefit from SEO

2 min read

How Your Home Building or Remodeling Business Can Benefit from SEO

You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your...

3 min read

How to Get Exclusive Remodeling Leads in 2022

When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means...

Here's What You Need to Know About Home Builder Email Campaigns

2 min read

Here's What You Need to Know About Home Builder Email Campaigns

Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can...

The ABCs of SEO for Remodelers

4 min read

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always...

How to Use the Right Keywords in Your Home Builder Marketing

2 min read

How to Use the Right Keywords in Your Home Builder Marketing

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search...

The Anatomy of the Perfect Facebook Post: Studying a Viral Client Success Story

4 min read

The Anatomy of a Perfect Facebook Post: Studying a Client Success Story

Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares. You read those numbers correctly.

Building Your Digital House: Internet Marketing for Builders

1 min read

Building Your Digital House: Internet Marketing for Builders

If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an...

Home Builder Marketing: What’s Your Process for Reputation Management?

1 min read

How to Manage Your Online Reputation as a Home Builder

Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business...

How_to_Make_Facebook_Albums_to_Promote_Your_Remodeling_Projects.jpg

4 min read

How to Make a Facebook Album Promoting Your Remodeling Project

Facebook is one of the most powerful tools for reaching your target audience. As a remodeling business, you already know by now how important social...

Instagram Tips & Tricks for Design Build Remodelers

2 min read

Instagram Tips & Tricks for Design Build Remodelers

Instagram has been taking the world by storm since its release in 2010. But now more than ever, it's transformed into a tool for Design Build...

How Small Home Builders are Competing with Larger Builders

2 min read

How Small Home Builders are Competing with Larger Builders

We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it...

Social Media Tactics that Improve Your Engagement with Remodeling Leads

3 min read

Social Media Tactics that Improve Your Engagement with Remodeling Leads

Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was...

Home Builder Marketing Plan for 2018

3 min read

Laying the Foundation for Your Home Builder Marketing Plan for 2023

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting...

Double the Conversion Rate of Your Home Builder or Remodeling Website

2 min read

Double the Conversion Rate of Your Home Builder or Remodeling Website

Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a...

How a Positioning Statement Makes You a Client's First Choice

2 min read

How a Positioning Statement Makes You a Client's First Choice

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which...

Marketing in 30 Minutes? 3 Quick Wins for Remodeling Companies

3 min read

Marketing in 30 Minutes? 3 Quick Wins for Remodeling Companies

The 2020 State of Remodeler Marketing Report released last month reveals that most remodeling companies aren’t utilizing their website to generate...

inbound marketing for remodelers and builders

2 min read

Inbound Marketing: The #1 Marketing Tactic for Home Builders and Remodelers

Have you been spending money on home builder marketing with little or nothing to show for it? Have you used advertising in the past but were...

4 Types of Emails All Design Build Remodelers Should Send

3 min read

Types of Emails All Design Build Remodelers Should be Sending

As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box...

Remodelers: Here's How You Can Turn Your Customers Into Promoters

2 min read

Remodelers: Here's How You Can Turn Your Customers Into Promoters

After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a...

When, Where, and Why to Include Hashtags in Your Remodeler Marketing

6 min read

When, Where, and Why to Include Hashtags in Your Remodeler Marketing

It's 2022 - are hashtags still relevant? Social media sites are constantly buying each other, changing their algorithms, and evolving their...

The best home builder CRMs

10 min read

The Best Construction CRMs for Home Builders, Remodelers, and Contractors

There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it...

20 Home Builder Marketing & Sales Stats in 2020

2 min read

20 Home Builder Marketing & Sales Stats in 2020

What are the new trends in home builder marketing? In order to best know how to market a construction company, it’s good to know what the other guys...

Top Takeaways from the 2020 State of Home Builder Marketing Report

2 min read

Top Takeaways from the 2020 State of Home Builder Marketing Report

The 2020 State of Home Builder Marketing Report has arrived! We’ve pulled out our biggest takeaways from the report to give a brief overview of the...

Builder Funnel

4 min read

Builder Funnel Influences $6.4 Million in Revenue for Atlanta Remodeling Company

Copper Sky Renovations, a reputable design-build remodeling company in the bustling market of Atlanta, came to Builder Funnel in early 2017 with one...

remodeler marketing from builder funnel

5 min read

7 Tips for Remodelers During a Recession [Plus: 10 Tasks to Start Now]

How Remodelers Can Navigate COVID-19 During these unprecedented times, many of us are navigating a new reality. Take a look at these seven...

Building a digital marketing strategy for a custom homebuilder on a computer

4 min read

Building A Digital Marketing Strategy Is Like Building A Custom Home

It's 2020. If you're not maximizing digital marketing to grow or maintain your custom home building business, you're falling behind your competition.

How Reviews Impact Google Ranking for Home Builders

4 min read

How Reviews Impact Google Ranking for Home Builders

Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have...

Newsjacking for Remodelers

4 min read

3 Ways to Do Real-Time Marketing for Your Remodeling Business

“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release...

Ideas for Your Next Home Builder Blog Post

4 min read

8 Ideas for Your Next Home Builder Blog Post

If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas for blog content, post...

State of remodeler marketing qualifying leads was biggest sales challenge

3 min read

8 Stats and Takeaways from the 2019 State of Remodeler Marketing Report

We launched the first-ever State of Remodeler Marketing Report and we want to make sure you get the facts on what’s happening in the industry and how...

2 min read

6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and...

The Buyers Journey for Remodeling Clients - Awareness

4 min read

How Remodelers Can Flatten Out Their Sales Cycles

One of the things most remodelers love most about their business and their industry is actually remodeling houses. One of the things many of them...

Content Marketing for Remodelers: Images, Ideas, Information, and Insights

3 min read

Marketing for Remodelers: Images, Ideas, Insights, and Information

You rely on your home remodeling website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates,...

Lead Gen FB Infographic

4 min read

Website Lead Generation For Remodelers

As a remodeler, you know how important having a full sales pipeline is for continuing business. If you don’t have leads at each stage of the sales...

Which Metrics to Track_ (2) (1)

3 min read

What Online Marketing Metrics Should Your Remodeling Company Look At?

As a remodeler, you know the wisdom of the old adage, “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling...

CRM Facts for remodelers

4 min read

Why Every Remodeler Needs to Use a CRM

As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about...

8

3 min read

Top Takeaways from the 2019 State of Home Builder Marketing Report

UPDATE: The 2020 Home Builder Marketing Report is now live! The 2019 State of Home Builder Marketing Report is now live and we've pulled some of the...

Qualifying Leads SOHBMR 2019

2 min read

21 Home Builder Marketing and Sales Stats in 2019

UPDATE: The 2020 State of Home Builder Marketing Report is now live! The third annual State of Home Builder Marketing Report is now live and we've...

houzz-commoditizing-construction-industry.png

2 min read

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes...

Headshot middle aged man with puzzled face expression and question marks above head looking up isolated grey wall background. Human emotion feeling body language perception problem solution concept

3 min read

Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...

Builder Funnel

3 min read

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to...

Builder-Funnel-The-Importance-of-Customer-Service-in-the-Construction-Industry

2 min read

The Importance of Customer Service in the Construction Industry

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have...

2 min read

5 Common Mistakes Home Builders Make On Google AdWords

Did you know that approximately 80 percent of home buyers begin their search online? With so many potential buyers beginning their search on the...

Facebook

2 min read

Making Social Media Work for Your Remodeling Business

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...

2 min read

The Costs of Inbound Marketing for Home Builders and How It Compares to Website Redesign

Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...

Increasing Conversions on Your Homebuilder Landing Page

2 min read

Increasing Conversions on Your Home Builder Landing Page

For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...

2 min read

Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...

3 min read

4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...

2 min read

Home Builder Marketing: Too Much or Not Enough?

When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.

Employ-Show-AND-Tell-in-Your-Homebuilding-Marketing-Mix.jpg

1 min read

Employ Show AND Tell in Your Homebuilding Marketing Mix

There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...

2 min read

5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies

No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...

Branding Ideas for Home Builders, Remodelers, and Contractors

5 min read

Branding Ideas for Home Builders, Remodelers, and Contractors

Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy...

No-Bull-Homebuilder-Marketing-How-to-Evaluate-Your-Messaging-From-a-New-Perspective.jpg

2 min read

No “Bull” Homebuilder Marketing: How to Evaluate Your Messaging from a New Perspective

As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...

5-Top-Marketing-Automation-Tools-forHomebuilders.jpeg

2 min read

5 Top Marketing Automation Tools for Home Builders

Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...

2 min read

5 Steps to Launch Your New Home Development with a Bang

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...

Bigger-IS-Better-Why-Content-Heavy-Homebuilder-Websites-Do-Better.jpg

2 min read

Bigger is Better: Why Content-Heavy Home Builder Websites Do Better

We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...

Small-Changes-that-Make-a-Big-Difference-to-Homebuilder-Websites.jpg

2 min read

Small Changes that Make a Big Difference to Home Builder Websites

Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...

Whats-the-Point-of-a-Homebuilding-Blog_.jpg

2 min read

What's the Point of a Homebuilding Blog?

A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...

Do-Your-Homebuilder-Marketing-Messages-and-Images-Match-Your-Audience_.jpg

2 min read

Do Your Home Builder Marketing Messages and Images Match Your Audience?

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....

Who-Buys-a-House-Online-Why-your-website-is-still-so-important.jpg

1 min read

Who Buys a House Online? [and Why Your Website Is Still So Important]

If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...

2 min read

5 Customer Objections When Buying a New Home...and How To Handle Them

You might be saying to yourself, ‘My customers don’t have objections.’ But the reality is, yes, they do. You just may not realize it because they...

2 min read

What Makes for a Good Internet Homebuilder Lead?

If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...

2 min read

Instagram Marketing 101 for Remodelers [Plus: How to Get Started]

Remodeling is a very visual business. I’m not talking about from your perspective as a remodeler—I’m talking about from your prospective clients’...

1 min read

3 Clever Social Media Campaign Ideas for Home builders

One of the really cool things about social media for Home builders is that there are so many different options. When you’re marketing your home...

2 min read

Does Your Remodeling Business Have a Process for Qualifying Interested Prospects?

If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects”...

Homebuilding-Business-Is-Up-But-How-Will-You-Prepare-for-the-Next-Downturn.jpg

2 min read

Home Builders: Are You Prepared for the Next Downturn?

Most home builders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing...

3-Marketing-Strategies-Remodelers-Can-Use-With-Past-Clients.jpg

2 min read

3 Marketing Strategies Remodelers Can Use With Past Clients

If you’re a remodeler, you’re probably looking for new ways to win new business. But what if that new business could come from a source that already...

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1 min read

Why Some Home Builders Get All the Good Referrals

We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re...

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2 min read

How to Fix a Terrible Home Builder Website

As a home builder, your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be...

Why-Your-Current-Marketing-Budget-Wont-Sell-More-Homes-And-What-You-Can-Do-About-It.jpg

2 min read

Why Your Current Marketing Budget Won’t Sell More Homes (And What You Can Do About It)

Smart homebuilders know the important role good marketing plays in the success of their business. But when it comes to setting their marketing budget...

2 min read

What Does Rebuilding Your Homebuilder Website Look Like?

As a homebuilder, you know that your clients have different reasons for building a new home.

2 min read

3 Contractor Marketing Ideas to Generate More Traffic and Leads

If you’ve been a contractor for a while, you know that being busy isn’t the same thing as getting things done. Sweeping the floor isn’t the same...

2 min read

4 Keys to Home Builder Marketing Success: A Case Study

As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in...

2 min read

5 Content Ideas for Community Home Builders

If you’re a community home builder you know that it’s important to stay in front of prospective homeowners with up-to-date, helpful information that...

2 min read

As a Professional Remodeler How Do You Compete with “Chuck in a Truck”?

We interact with reputable remodelers day-in and day-out. One of the most common questions these remodelers ask is: “How do we distinguish ourselves...

2 min read

3 Things Remodelers Should Expect from Their Marketing Company

You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the...

2 min read

Three Remodeling Sales Tools That Will Increase Your Effectiveness

Any remodeler will tell you that having the right tools for the right job can make all the difference in the world when it comes to getting the...

2 min read

SEO for Remodelers: How to Target Local Keywords and Locations

Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the...

2 min read

How to Create Your Home Builder Marketing Plan for the New Year

If you haven’t already created a marketing plan for 2017, now is a good time to start. Without a plan, it’s hard to know which steps to take next—and...

2 min read

5 Ways to Use Video in Your Home Builder Marketing Efforts

The last time we checked there isn’t actually a category for “Best Home Builder Marketing Video” at the Academy Awards. But if you’re not using video...

11 min read

257 Effective Home Builder Blog Topic Ideas

If you are a home builder or run marketing at a home building company, blogging can be one of the most important and effective marketing strategies...

2 min read

Tricks of the Trade: SEO for Home Builders

SEO has changed significantly over the years, creating some difficulties for homebuilders and other businesses building new websites. With the new...

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2 min read

6 Customer Service Skills Your Construction Employees Should Have

It doesn't matter how great your builds or remodels are. If your employees lack the right customer service skills, your potential customers may head...

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1 min read

Who are the Best Marketing Agencies for Home Builders?

Here at Builder Funnel, we work with dozens of home builders throughout the United States and Canada to help them tackle their biggest marketing and...

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2 min read

How to Use Positive Language to Improve Customer Service in Your Construction Business

Using positive language is one thing that can truly improve the customer service of your business. It allows your potential customers to know what...

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3 min read

Top 6 Takeaways from the 2018 State of Home Builder Marketing Report

Update: The 2020 State of Home Builder Marketing Report is now live! Our annual State of Home Builder Marketing Report is now available for download...

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2 min read

Two Ways to Take Marketing Automation Beyond Marketing for Home Builders

For a few years now we’ve been using our marketing automation tool to in pretty traditional ways. We track leads, generate sales and manage all of...

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2 min read

25 Home Builder Marketing & Sales Stats from this Year’s 2018 Report.

Update: The 2020 State of Home Builder Marketing Report is Now Live! Our annual State of Home Builder Marketing Report is now available for download...

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2 min read

How to Respond to Customer Complaints

If you own a business, chances are you have received a customer complaint at some point. While no one enjoys receiving negative feedback, it is...

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2 min read

Everything I Need to Know About Messaging I Learned in Kindergarten

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...

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4 min read

Three Sets of Digital Marketing Metrics Your Home Building Business Can't Ignore

You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers....

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1 min read

Home Builder Marketing: Developing Your Persona

There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...

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2 min read

If Your Remodeling Company Isn't Talking About Cost, You're Missing Valuable Leads - Here's Why

There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money...

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2 min read

How to Start the Cost Conversation to Nurture Leads and Close More Sales

We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your...

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3 min read

How Home Remodelers Can Combat Negative Reviews

As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your...

Word of mouth advertising isn't enough for your remodeling business

2 min read

How to Find People Who Need Your Remodeling Services Without the Uncertainty of Word of Mouth

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...

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3 min read

The Benefits of Using Instagram for Your Home Building or Remodeling Business

With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and...

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3 min read

How Remodelers and Contractors Can Define Their Target Audience

Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...

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1 min read

Does Pay-Per-Click Pay for Builder and Contractor Marketing?

Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...

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6 min read

How to Attract Qualified Leads for Builders, Remodelers, and Contractors

A simple title for a not-so-simple topic - How to Find Qualified Leads for Builders, Remodelers, and Contractors.

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3 min read

Should You Use Live Chat On Your Remodeling Website? We Weigh the Pro’s and Con’s

You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help...

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[Infographic] 7 Tips for Marketing Your Service Like a Product

The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would...

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2 min read

Your Site Should be HTTPS. Here's Why.

You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but...

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2 min read

30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

UPDATE: The 2020 State of Home Builder Marketing Report is now live.

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2 min read

Getting Paid: 4 Legal Tools for Contractors

This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...

2 min read

Why Remodelers Need to Define Marketing Qualified Leads

One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...

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3 min read

Standing Out from Your Competition with High-Quality Photos: Why it’s Important

According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times...

2 min read

What Home Builder Marketing Metrics Drive Improvement?

For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...

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2 min read

What Makes Your Remodeling Company Unique?

One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business...

1 min read

How Will Inbound Marketing Help Me Sell Custom Homes?

Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...

2 min read

What Is Inbound Sales for Home Builders?

Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...

2 min read

How to Create a Content Marketing Plan for Your Home Builder Blog

I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...

3 Easy Ways Home Builders Can Start Using Video Marketing Without Being Film Directors

1 min read

3 Easy Ways Home Builders Can Start Using Video Marketing Without Being Film Directors

Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...

2 min read

Worried About Information Overload for Your Prospective Home Buyers? Don’t Be!

There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...

2 min read

Re-Targeting: How Remodelers Can Avoid Losing Good Leads

One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...

2 min read

Home Builders: Are You Segmenting and Staying in Touch with Leads?

As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...

2 min read

9 Best Promotional Products for Home Builders and Remodelers

Promotional products are a popular choice for a low-cost, fun and easy part of custom home builder or remodeler's marketing strategy. And because...

2 min read

Why Landing Pages Are Critical to Your Home Builder Website

If you’re just sending all of your home builder web traffic to your home page, you are probably missing out on the site’s full conversion potential....

2 min read

10 Unexpected Places to Find Homebuilding Leads

Home building leads can be tricky to find. The construction industry is often either feast or famine, but as a home builder, you need to make sure...

1 min read

Home Builder Marketing: Tapping into Partner and Vendor Relationships

Depending on where you live, construction may slow down a bit during the winter months. But If you want to be busy building homes in the spring,...

2 min read

Tips to Take Great Marketing Photos

Whether it’s your home builder website, blog or printed marketing materials, there’s no denying that you need great marketing photos. The great news...

2 min read

AdWords Tricks Home Builders Can Use to Boost Traffic

If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You...

2 min read

As a Home Builder, Should You Invest in Pay-Per-Click Advertising?

Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best...

2 min read

5 Important Rules for Your Home Builder Advertising Program

No one deliberately sets fire to dollar bills, but if your home builder advertising program isn’t bringing in a decent return, you might as well....

2 min read

What's the Point? 4 Reasons Why Contractors Need Social Media Marketing Right Now

Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible....

2 min read

The Magic of Event Marketing for Remodeling Contractors

Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one...

2 min read

6 Benefits of Using Paid Social Media to Expand Your Home Builder Reach

The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.

2 min read

Direct Marketing for Home Builders

There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results,...

2 min read

Inbound Marketing for Builders: How in the World Will Blogging Help Me Sell Homes?

For a number of years we’ve been telling custom home builders and remodelers that having a robust, compelling blog is a critical component for...

2 min read

How To Maximize Your Remodeler Listings On BuildZoom, Angie’s List, etc.

Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s...

2 min read

10 Home Builder Marketing Goals For the New Year

Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...

1 min read

4 Keys To Effective Inbound Marketing Plans For Homebuilders

We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...

2 min read

How To Build Headlines That Attract Potential Home Buyers

It’s all in the details. Whether you’re in the process of building a new home or in the midst of a strategic marketing campaign, it’s the small...

local-marketing-for-home-builders

2 min read

3 Ways a Home Building Marketing Strategy Can Target Your Local Area

Most home building companies focus on a geographical area of between 25 and 50 square miles. Anything further away becomes expensive for both...

2 min read

3 Inbound Marketing Tactics To Beat the Summer Remodeling Slump

Summer’s coming. It’s wonderful, but not for business. Not only does everyone get into a vacation mood when the heat hits, but business takes a...

2 min read

5 Tips For Builders Using Email Marketing

From contract construction managers to small business owners who specialize in luxury homes, builder marketing is a function that deserves special...

2 min read

How To Generate Remodeling Leads From Social Media Profiles

Social media is everywhere. You can no longer escape it—and neither should you want to! Social networking is expected to displace email as the main...

2 min read

Blogging For Builders And Remodelers: Taking Advantage Of Momentum

If you’re in the home building industry—whether it’s building new custom homes or remodeling existing homes—you constantly hear the well-worn mantra...

2 min read

5 Marketing Strategies That Work Best For Home Builders

Home builders today face new challenges when it comes to doing business. Certain specific marketing strategies can work very well for home builders –...

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2 min read

How Home Builders Can Follow Up On Leads Using Automated Email

Generating leads is hard work. It’s even harder using them. Home builders and remodelers spend time and money on trade show exhibitions, website...

2 min read

How Much Should I Spend On a Marketing Campaign For My Remodeling Business?

When it comes to their marketing campaign, one common mistake made by small businesses, including building and remodeling businesses, is to be too...

 

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