4 min read
If the website for your contracting, remodeling, or home building business is dated, or showy but not strategic, you may already feel the sting of slowing leads. Your website is your best sales tool, and it never sleeps. It should show up in search,...
5 min read
If you’re just sending all of your web traffic to your contracting business' home page, you are probably missing out on the site’s full conversion...
8 min read
Imagine this: You’re crushing it with your projects, your team is on point, but your website? Crickets. You know people are searching for what you...
6 min read
Who does your digital marketing? Should you hire someone to do this work in-house, find a local team, or seek out a niche expert? Hiring for your...
6 min read
The construction industry isn’t exactly known for being cutting-edge—at least, not in the same way as, say, Silicon Valley. For decades, progress in...
7 min read
If your sales funnel isn’t working like it should, it’s less of a funnel and more of a leaky bucket. You don't have to know anything about marketing...
5 min read
AI is making waves in just about every industry, and home construction and remodeling are no exception. But let’s be real: AI still can’t replicate...
8 min read
If you had a dollar for every time someone told you to “just market yourself better,” you wouldn’t need more leads in the first place, and you...
5 min read
Do you ever feel like your marketing is just a series of one-off tactics, each screaming for attention but never really working together? If your...
8 min read
Stop Pouring Money into Ads That Don’t Deliver Here’s some information that shouldn’t surprise you: homeowners are increasingly searching for...
4 min read
Do you know what's happening in your industry? Are you looking at the resources available to help you plan, pivot, and perfect your business? Reading...
9 min read
What's on the horizon for interior design this year? 2025 is shaping up to be the year homes stop pretending to be anything other than cozy,...
5 min read
We don’t have to tell you that homeowners don't shop the same way when remodeling a home or building a custom one as they do when purchasing a...
7 min read
Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. In today’s digital-first world, the reputation of...
5 min read
In an industry as hands-on as remodeling and custom home building, the idea of AI might seem more suited to tech startups than to construction. But...
11 min read
We’ve talked about it with many clients, and we know you’re likely experiencing it, too. The construction and remodeling industries are facing one of...
8 min read
Have you felt something different in the air with your leads lately? Election years tend to create uncertainty, especially for industries like...
5 min read
Where did your last lead come from? What are you doing to bring in new leads from new sources? We’ve all felt the squeeze for leads at different...
11 min read
If you are a home builder or run marketing at a home building company, blogging can be one of the most important and effective marketing strategies...
3 min read
There is no doubt that podcasting has exploded, and with good reason. What other method allows you to get focused, current content on the subject of...
4 min read
Let’s be honest—construction trends aren’t exactly known for moving at lightning speed. But recently, this industry has been shaken up by tech,...
5 min read
How is your marketing supporting your business? How are people engaging with your company online, and more importantly, how does this translate to...
4 min read
What makes a great marketing agency for custom home builders and home remodelers? We'd like to think we know a little something about this. Builder...
6 min read
Are you leaving money on the table because qualified homeowners in your area do not know about you or cannot find you? Creating a digital marketing...
6 min read
How do you find the people in your neighborhood ready to pay serious money for their custom home or significant remodel now? When executed correctly,...
3 min read
Did you know that approximately 80 percent of home buyers begin their search online? With so many potential buyers starting their search on the...
4 min read
Should you be running Facebook ads for your building or remodeling business? Builder Funnel helps builders and remodelers grow through strategic...
7 min read
The right marketing software is crucial for driving growth and staying competitive in a digital landscape. Using the best tools in the custom home...
6 min read
Your website has to be more than just an online brochure—it's a powerful tool for lead generation and conversion. For remodelers and home builders, a...
8 min read
Effective project management ensures construction projects are completed on time, within budget, and to the highest standards. The rise of advanced...
5 min read
What are your peers buzzing about? What are their struggles? Staying updated with the latest trends, technologies, and best practices in construction...
9 min read
There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it...
9 min read
First impressions matter, and your home remodeling website is the front door to your company online. Beauty is important for remodeling website...
9 min read
Ready to revitalize your remodeling marketing game? The landscape for leads for many builders and remodels looks a little different heading into 2024...
3 min read
What's your marketing budget? How much of your revenue should be channeled into marketing and advertising? These are crucial questions for...
6 min read
You hear about non-profit companies having notoriously low salaries, poor compensation packages, toxic work environments, and poor leadership. So how...
5 min read
We all love a DIY project from time to time, but you wouldn't recommend a novice homeowner to retile their bathroom on their own, right?
10 min read
To strengthen and grow your design-build business, you have to break through the noise.
2 min read
Redesigning your website is a massive undertaking and the reason for doing so might vary depending on your business's marketing goals. Are you...
10 min read
If you are a remodeler or run marketing at a remodeling company, blogging can be one of the most important and effective marketing strategies to...
3 min read
As the world becomes more digital, remodelers are now adopting new ways to reach their audience and show off their style. Like using TikTok!
2 min read
Are we heading toward a recession? In one? It feels like this question is on many remodelers' and custom home builders' minds lately, and opinions...
6 min read
Building your social media reach can feel very difficult, especially since it's no secret that organic reach has been declining over the past couple...
27 min read
For many years, the idea of using social media to market your custom home building and remodeling business used to seem impossible, but platforms...
4 min read
TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
4 min read
Creating a marketing plan for your remodeling company is not a difficult task. But, it is a task that requires some thought and planning in order to...
2 min read
Have you ever noticed that you and your prospective clients tend to think about things differently? Sometimes it’s almost as if you are speaking...
5 min read
It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever-evolving, there IS always something...
14 min read
Social media is becoming more and more important for home builders. These channels are a great way to engage with your audience, exposure your brand,...
3 min read
Google it! That is the thing that you (and I) do when we're searching for a restaurant, vehicle repair shop, or basically anything. It's no big...
2 min read
Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG...
2 min read
In this article, we're going to discuss how to get free contractor leads. If you're looking to generate no-cost leads as a general contractor, it...
4 min read
If you are a custom home builder and you're being proactive with social media marketing, you may end up hitting a wall on what you should be posting....
4 min read
For remodelers, Instagram continues to be a powerful marketing platform to showcase your work and drive traffic and leads to your website. But this...
6 min read
Do you have a business profile on Nextdoor for your contracting, remodeling, or home building business? Nextdoor is a great way for local businesses...
7 min read
When it comes to managing residential construction projects, most custom home builders and remodelers tend to go with either one of two approaches:
14 min read
Email marketing is one of the most powerful tools that you have as home builders, remodelers, and contractors. With email marketing, you can reach...
3 min read
Having a list of prospective customers is only the first step in generating solid construction lead generation. It doesn’t mean you’re going to get...
![Arizona Remodeling Companies to Consider [2021]](https://info.builderfunnel.com/hubfs/Arizona%20Remodelers.png)
4 min read
Are you searching for the perfect remodeling company in Arizona to transform your home? We're here to help! Builder Funnel is a marketing agency that...
2 min read
Are you trying to decide what types of contractors you should be hiring for your home building or remodeling project? Or are you trying to decide...
2 min read
Are you thinking about becoming a licensed contractor? There are many benefits of getting your contracting licensed, but the benefits and...
2 min read
The Best Marketing Plan What is the best marketing plan? We would be lying if we told you that we had one marketing plan that is best for everyone....
![Colorado Remodeling Companies to Consider [2021]](https://info.builderfunnel.com/hubfs/Colorado%20Remodeling%20Companies%20to%20Consider%20%281%29.png)
5 min read
Are you searching for the perfect remodeling company in Colorado to transform your home? We're here to help! Builder Funnel is a marketing agency...
5 min read
Is your contracting, home building, or remodeling company on Houzz? If not, I'm sure you're considering it! We have all of the information that you...
4 min read
If you are a contractor looking for ways to up your Instagram game or get ideas, you're in the right place! If you are wondering what you should...
2 min read
Social media is an essential form of marketing today. In fact, people often discover businesses through Instagram, and most users follow at least one...
4 min read
Are you searching for the perfect remodeling company in Utah to transform your home? We're here to help! Builder Funnel is a marketing agency that...
4 min read
There is a reason that more and more companies are using social media to market their products and services: it works. Many longstanding companies...
4 min read
If you are a contractor, home builder, or remodeler looking for a platform to land more leads, you've probably come across BuildZoom. While BuildZoom...
4 min read
There’s an old piece of fishing wisdom that’s been passed on from generation to generation: “If you want to catch fish, fish where the fish are!” The...
4 min read
Are you searching for the perfect remodeling company in New Mexico to transform your home? We're here to help! Builder Funnel is a marketing agency...
3 min read
If you're a contractor, remodeler, or home builder, have you considered using video marketing to grow your business this year? If not, you may be...
6 min read
When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change,...
4 min read
Are you searching for the perfect remodeling company in Wyoming to transform your home? We're here to help! Builder Funnel is a marketing agency that...
5 min read
Running a construction business in the 21st century is a whole new ball game. There are always new materials, trends, safety considerations,...
3 min read
Reading is a great way to simultaneously gain knowledge and have fun! Books provide you with a great way to learn at your own pace and on your own...
6 min read
Roughly 4 million college graduates entered the job market in April and May of 2020. A couple of unexpected factors came into play at once for...
3 min read
If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s...
4 min read
As of 2016, Facebook boasts 1.59 billion monthly active users on its platform. To put that into more tangible terms, the population of India is...
2 min read
Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?
2 min read
In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder...
3 min read
If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they...
2 min read
Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...
3 min read
When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means...
2 min read
Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can...
4 min read
SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always...
2 min read
Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search...
4 min read
Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares. You read those numbers correctly.
1 min read
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an...
1 min read
Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business...
4 min read
Facebook is one of the most powerful tools for reaching your target audience. As a remodeling business, you already know by now how important social...
2 min read
Instagram has been taking the world by storm since its release in 2010. But now more than ever, it's transformed into a tool for Design Build...
2 min read
We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it...
3 min read
Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was...
3 min read
For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting...
2 min read
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a...
2 min read
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which...
3 min read
The 2020 State of Remodeler Marketing Report released last month reveals that most remodeling companies aren’t utilizing their website to generate...
2 min read
Have you been spending money on home builder marketing with little or nothing to show for it? Have you used advertising in the past but were...
3 min read
As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box...
2 min read
After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a...
6 min read
It's 2022 - are hashtags still relevant? Social media sites are constantly buying each other, changing their algorithms, and evolving their...
2 min read
What are the new trends in home builder marketing? In order to best know how to market a construction company, it’s good to know what the other guys...
2 min read
The 2020 State of Home Builder Marketing Report has arrived! We’ve pulled out our biggest takeaways from the report to give a brief overview of the...
4 min read
Copper Sky Renovations, a reputable design-build remodeling company in the bustling market of Atlanta, came to Builder Funnel in early 2017 with one...
5 min read
How Remodelers Can Navigate COVID-19 During these unprecedented times, many of us are navigating a new reality. Take a look at these seven...
4 min read
It's 2020. If you're not maximizing digital marketing to grow or maintain your custom home building business, you're falling behind your competition.
4 min read
“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release...
4 min read
If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas for blog content, post...
3 min read
We launched the first-ever State of Remodeler Marketing Report and we want to make sure you get the facts on what’s happening in the industry and how...
2 min read
As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and...
4 min read
One of the things most remodelers love most about their business and their industry is actually remodeling houses. One of the things many of them...
3 min read
You rely on your home remodeling website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates,...
4 min read
As a remodeler, you know how important having a full sales pipeline is for continuing business. If you don’t have leads at each stage of the sales...
3 min read
As a remodeler, you know the wisdom of the old adage, “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling...
4 min read
As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about...
3 min read
UPDATE: The 2020 Home Builder Marketing Report is now live! The 2019 State of Home Builder Marketing Report is now live and we've pulled some of the...
2 min read
UPDATE: The 2020 State of Home Builder Marketing Report is now live! The third annual State of Home Builder Marketing Report is now live and we've...
2 min read
To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes...
3 min read
“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...
3 min read
As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to...
2 min read
Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have...
2 min read
Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...
2 min read
Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...
3 min read
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...
2 min read
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...
2 min read
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
2 min read
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....
1 min read
If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...
2 min read
You might be saying to yourself, ‘My customers don’t have objections.’ But the reality is, yes, they do. You just may not realize it because they...
2 min read
If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...
2 min read
Remodeling is a very visual business. I’m not talking about from your perspective as a remodeler—I’m talking about from your prospective clients’...
1 min read
One of the really cool things about social media for Home builders is that there are so many different options. When you’re marketing your home...
2 min read
If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects”...
2 min read
Most home builders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing...
2 min read
If you’re a remodeler, you’re probably looking for new ways to win new business. But what if that new business could come from a source that already...
1 min read
We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re...
2 min read
As a home builder, your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be...
2 min read
Smart homebuilders know the important role good marketing plays in the success of their business. But when it comes to setting their marketing budget...
2 min read
As a homebuilder, you know that your clients have different reasons for building a new home.
2 min read
If you’ve been a contractor for a while, you know that being busy isn’t the same thing as getting things done. Sweeping the floor isn’t the same...
2 min read
As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in...
2 min read
If you’re a community home builder you know that it’s important to stay in front of prospective homeowners with up-to-date, helpful information that...
2 min read
We interact with reputable remodelers day-in and day-out. One of the most common questions these remodelers ask is: “How do we distinguish ourselves...
2 min read
You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the...
2 min read
Any remodeler will tell you that having the right tools for the right job can make all the difference in the world when it comes to getting the...
2 min read
Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the...
2 min read
If you haven’t already created a marketing plan for 2017, now is a good time to start. Without a plan, it’s hard to know which steps to take next—and...
2 min read
The last time we checked there isn’t actually a category for “Best Home Builder Marketing Video” at the Academy Awards. But if you’re not using video...
2 min read
SEO has changed significantly over the years, creating some difficulties for homebuilders and other businesses building new websites. With the new...
2 min read
It doesn't matter how great your builds or remodels are. If your employees lack the right customer service skills, your potential customers may head...
2 min read
Using positive language is one thing that can truly improve the customer service of your business. It allows your potential customers to know what...
3 min read
Update: The 2020 State of Home Builder Marketing Report is now live! Our annual State of Home Builder Marketing Report is now available for download...
2 min read
For a few years now we’ve been using our marketing automation tool to in pretty traditional ways. We track leads, generate sales and manage all of...
2 min read
Update: The 2020 State of Home Builder Marketing Report is Now Live! Our annual State of Home Builder Marketing Report is now available for download...
2 min read
If you own a business, chances are you have received a customer complaint at some point. While no one enjoys receiving negative feedback, it is...
2 min read
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...
4 min read
You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers....
1 min read
There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...
2 min read
There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money...
2 min read
We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your...
3 min read
As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your...
2 min read
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once...
3 min read
With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and...
3 min read
Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...
1 min read
Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...
6 min read
A simple title for a not-so-simple topic - How to Find Qualified Leads for Builders, Remodelers, and Contractors.
3 min read
You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help...
The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would...
2 min read
You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but...
2 min read
UPDATE: The 2020 State of Home Builder Marketing Report is now live.
2 min read
This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...
2 min read
One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...
3 min read
According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times...
2 min read
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
5 min read
“Family-owned and operated.” “Over 20 years of experience.” “Committed to quality craftsmanship.”
1 min read
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
There may be times when you feel like you’re pumping out content and information for your home building business at a furious pace. At those moments,...
2 min read
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
2 min read
Promotional products are a popular choice for a low-cost, fun and easy part of custom home builder or remodeler's marketing strategy. And because...
1 min read
Depending on where you live, construction may slow down a bit during the winter months. But If you want to be busy building homes in the spring,...
2 min read
Whether it’s your home builder website, blog or printed marketing materials, there’s no denying that you need great marketing photos. The great news...
2 min read
If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You...
2 min read
Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best...
2 min read
No one deliberately sets fire to dollar bills, but if your home builder advertising program isn’t bringing in a decent return, you might as well....
2 min read
Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible....
2 min read
Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one...
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