TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
With over 1 billion users since its release in 2016, the opportunity for exposure is simply extraordinary. And, while these figures may appear frightening or as if it's too late to enter the race, this is not the case. Since TikTok is so different from other social media platforms, many business owners are now realizing that they may be missing out on a huge marketing opportunity. Don’t believe us? See for yourself! Check out these trending TikTok video ideas for remodeling contractors and custom home builders.
1. Design Tips
You’d consider yourself a professional in the remodeling industry, right? Well, why not share your expertise with prospective clients by creating videos that offer design tips! This topic is really broad and can include tips on the best paints to use for master bedrooms or your top recommendations you’ve learned throughout your career. Similar to what Diamond Homes has done in the example above. These types of videos are a great way to showcase your industry knowledge while also increasing your authority on the app.
2. Home Tours
Here’s a pro tip for you: If you’re doing a final walkthrough of a finished home project, take out your phone and record your way through the house! Regional Homes did a great job of this while going through each room sharing project details and product features. If you feel uncomfortable recording a VoiceOver for your video, you can use TikTok’s other features like text-to-speech or plain text boxes.
3. Industry Insiders
Sometimes we forget that people outside of our industry don’t know everything that goes on in our day-to-day. But the cool part is: they want to know! Builder Brigade shared with their followers how much a builder makes on a $500k house & their video received over 3,300 likes, 381 comments, and 343 shares. That’s a lot of engagement for a 12-second video on something that probably took less than 10 minutes to create. Our advice would be to pay attention to the questions you get asked the most and brainstorm ways you can answer those questions in a quick video.
Do you and your remodeling team have a unique way to do a basic task? Record it! Sometimes the most viral videos are the ones that share the most mundane, yet satisfying, industry hacks. Take what 101residential has done in the example above. They’ve shared a simple space-saving hack that appeals to their users and helps them solve a problem they might not even know they had.
5. Share Your Mistakes
You might think that sharing mistakes you’ve made in your remodeling career would make you seem inexperienced but it can have quite the opposite effect on your followers. Being upfront about all parts of your experience instills trust and people will respect you for owning up to your mistakes. Help those around you in understanding how to make a similar scenario go well for them. They'll also appreciate the fact that you're willing to swallow some pride to prevent them from making the same mistakes you did.
6. Before & Afters
Before and Afters are arguably the most popular and expected types of videos users will want to see from a remodeling account. They highlight your best work and help prospective clients envision themselves working with you, so they’re worth the time and effort. In the example above, you’ll see how 2B Design-Build gained over 1 million likes on their transformation video went viral. You can follow a similar video format or you can stitch together photos and add trending audio to increase your chances of getting seen.
7. Answer comments
Creating a video that answers a comment kills two birds with one stone: promotes user-generated content and increases your engagement with your followers. Both are very important since you may learn a lot about what your audience likes and what they want to see more of. This is excellent market research for your remodeling company, and it can aid in the development of your content strategy. Take a look at how Cain Development used a comment on a previous video to promote their latest project.
8. Time Lapse
Something you might find boring and tedious, someone else might find relaxing and informative. Use this video by Lily Homes as an example. A client asked for changes regarding their floor plan so they decided to record themselves during this process. This option is great for showing prospective clients just how you and your remodeling team do business.
9. Industry Trends
Keeping up with industry trends is one of the best things your business can do in today's ever-changing market. Staying in the loop and sharing what’s hot in your industry helps you to be seen as an industry leader, put forth new ideas, and improve your credibility. Nick Talks Design did a great job sharing with his followers the 5 hottest interior design styles for 2022 and people in the comments loved what he had to say!
Video might seem intimidating, but it’s becoming the fastest way to grow your business on social. As you can see from the examples above, remodelers everywhere are seeing massive attention and growth by being on TikTok. So if you’ve been wondering if TikTok is right for your remodeling business, then we’d say “yes”! Use these trending TikTok video ideas for remodeling contractors to help guide you when creating your video strategy.