As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to find themselves at a disadvantage. You might think it’s an unwanted inconvenience and that it’s more time-intensive than it’s worth, but statistics from HubSpot show that in 2013, 42% of companies with a Facebook presence believed that the social media platform is critical or “important” to their business. That’s an increase of 75% over the 2012 statistics, which indicates rapid and substantial growth last year.
So how can a small business use Facebook effectively to generate leads and improve your marketing options? Here are the four main ways companies do it: