Social media is an essential form of marketing today. In fact, people often discover businesses through Instagram, and most users follow at least one company. To help some of those users discover and follow your contracting remodeling, or home building company you'll need to create consistent and engaging content.
There is a reason that more and more companies are using social media to market their products and services: it works. Many longstanding companies are resistant to social media marketing since they have done just fine without for years—maybe even decades. However, social media marketing is just the digital way to do what your company has always done—get the word out!
There’s an old piece of fishing wisdom that’s been passed on from generation to generation: “If you want to catch fish, fish where the fish are!” The concept holds true for remodeler marketing as well. If you want to snag leads for your contracting, remodeling, or home building business, go where the leads are.
As of 2016, Facebook boasts 1.59 billion monthly active users on its platform. To put that into more tangible terms, the population of India is roughly 1.252 billion and America is 303 million. So if Facebook were a country, it would be about as large as America and India combined.
So with that in perspective, are you positive you're using Facebook as efficiently as you could be?
Facebook is one of the most powerful tools for reaching your target audience. As a remodeling business, you already know by now how important social media marketing is for promoting your business. But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.
