2 min read
Overview
H&H Builds partnered with Builder Funnel to launch a new website and establish a strong marketing foundation. From there, their journey into digital growth began. Through a combination of SEO-focused web design and consistent implementation, the company began to see measurable improvements in online visibility, rankings, and leads.
This case study highlights how setting the right foundation is only the beginning and how ongoing strategy and execution drive real results.
The Challenge
Before working with Builder Funnel, H&H Builds had an outdated website that lacked structure, optimized content, and visibility in local search results. There were no dedicated service pages, no focus on keywords, and no clear path for users or search engines to understand what the company offered.
Without a strategic digital presence, H&H Builds struggled to compete in Sacramento’s highly competitive remodeling and custom home market. They needed more than a new website—they needed a roadmap to long-term growth.
The Strategy
H&H Builds began with Builder Funnel’s Foundation process, which included:
- A custom, professionally designed website
- SEO optimization across all core pages
- Dedicated service pages for high-priority offerings like bathroom remodeling, kitchen remodeling, and custom home builds
- On-page SEO best practices, including keyword targeting, internal linking, and local optimization
Once the new website was launched, they moved into implementation, a monthly strategy led by Builder Funnel’s team to improve SEO performance continuously. This included:
- Ongoing content creation and blog posting
- Keyword tracking and ranking adjustments
- Technical site improvements
- Building backlinks and increasing authority
This combined approach ensured that the website wasn’t just launched and forgotten—it became a living, evolving tool to support lead generation and search visibility.
The Results
More Exposure
The new website structure and SEO efforts led to a significant increase in keyword rankings:
- Over 100 new keywords ranking on Google
- Local visibility for terms like:
- “Bathroom remodel Sacramento”
- “Kitchen remodel Elk Grove”
- “Custom home builders Sacramento”
- Appearances in featured SERP elements like Local Pack, People Also Ask, and Video previews
Increased Website Traffic
Google Search Console data shows a steady increase in page impressions and clicks for core services. New service pages that didn’t exist prior—like /bathroom-remodeling, /kitchen-remodeling, and /custom-homes—began drawing organic traffic from qualified local searchers.
Improved Lead Quantity
With optimized service pages and clearer user flows, H&H Builds began attracting leads who were actively looking for their services. Instead of generic or misaligned inquiries, more of the leads coming through their website were from homeowners ready to remodel or build in the Sacramento area.
Better Local Standings
A comparison of keyword rankings from just a few months apart shows notable growth:
- “H&H Builders”: Position improved from 61 → 17
- “H&H General Contractors”: Jumped from 97 → 28
- “Custom home builders Sacramento”: Now ranking at #17
- “Bathroom remodel Sacramento”: Appearing across multiple SERP features
These improvements reflect both the foundational SEO work and the results of consistent implementation.
Key Takeaways
Results Take Time
Success doesn’t happen overnight. H&H Builds' improvements came through ongoing monthly work built on a solid foundation.
Quality Matters
A professional, SEO-friendly website helps both users and search engines understand your value and services.
Consistency is Key
Staying the course with monthly SEO, content, and technical improvements leads to long-term growth.
Balance is Crucial
The new website created the opportunity, but implementation and strategic marketing brought the results.
Conclusion:
For H&H Builds, launching their new website with Builder Funnel was the first step in transforming their digital presence. With a strong foundation in place and a dedicated implementation team behind them, they’ve been able to increase visibility, attract better leads, and improve local search rankings.
If you’re ready to build a digital foundation that sets you up for long-term success, let’s talk. The website is just the beginning—what you build on it is what makes the difference.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇