2 min read
Overview
Peacock & Company has been a long-standing Builder Funnel client, partnering with us to steadily grow their visibility and lead generation across South Bend and the greater Michiana region.
As an established design-build remodeler with deep roots in the community, Peacock already had strong brand recognition and a reputation for quality craftsmanship. Our years-long partnership has seen us continuously refining and expanding a strategic inbound system designed to scale results.
In 2025, that long-term strategy paid off in a big way, delivering a 5.57x return on investment.
The Challenge
As a mature remodeling company in a competitive regional market, Peacock’s goals centered upon the following:
- Increase ROI from their ongoing marketing investment
- Expand visibility in surrounding high-demand towns
- Strengthen performance in top revenue-driving services like kitchens, bathrooms, basements, sunrooms, and additions
- Capture both short-term, high-intent leads and long-term planners
- Continuously optimize performance rather than plateau
The Strategy
Builder Funnel built on a strong strategic foundation and refined a comprehensive inbound strategy centered around content, SEO, local visibility, and paid media alignment.
Strategic, Seasonal Content Alignment
We mapped content directly to homeowner behavior and seasonal demand trends across the year.
- Fall-focused remodel topics (bathrooms, basements, sunrooms)
- Holiday hosting and kitchen spotlight content
- Planning-focused blogs for upcoming year projects
- Financing and cost-based content to address buyer hesitation
- Ongoing optimization of high-performing legacy blogs
Expanded Local SEO & Micro-Location Growth
With strong authority already built in South Bend, we expanded deeper into surrounding towns and the nearby Michigan lakeshore.
We developed and optimized micro-location landing pages for core services, enhanced service pages with updated FAQs and schema, and strengthened internal linking between blogs and conversion pages.
Google Business Profile updates, seasonal posts, and project spotlights reinforced local visibility and trust signals.
Conversion & Lead Capture Optimization
With traffic steadily growing, the focus shifted to increasing conversion efficiency.
Key improvements included:
- Transitioning the remodeling cost guide into a gated landing page for better tracking and usability
- Strengthening CTAs across blogs and service pages
- Aligning content more tightly with active Google Ad campaigns
- Leveraging email marketing to nurture seasonal interest and warm leads
Paid Media That Amplified Organic Growth
Paid campaigns were layered strategically on top of SEO and content. Because the organic foundation was strong, paid campaigns performed more efficiently, improving overall return.
- Google Search campaigns targeted high-intent kitchen and addition searches
- Performance Max expanded reach within core service areas
- Meta Ads promoted the remodeling cost guide to build top-of-funnel traffic
- Retargeting audiences were built from blog and landing page engagement
The Results
By continuously refining and expanding this inbound system, Peacock & Company achieved a 5.57x ROI in 2025.
Higher-Quality Leads
Seasonal, localized content attracted homeowners actively planning remodels.
Expanded Regional Visibility
Micro-location pages strengthened presence in surrounding towns, increasing qualified search traffic.
Improved Conversion Rates
Enhanced CTAs, better landing page structure, and gated resources increased consultation requests.
Greater Marketing Efficiency
Paid and organic efforts worked together, driving stronger returns from the same strategic investment.
Key Takeaways
- Long-term strategy compounds. Sustainable inbound marketing builds momentum over time.
- Expansion requires structure. Micro-location growth must be intentional and SEO-driven.
- Optimization matters. Improving conversion pathways increases ROI without increasing spend.
- Paid works best with a strong organic base. Integration leads to efficiency.
- Refinement beats reinvention. Ongoing optimization outperforms constant tactical shifts.
Conclusion:
Peacock & Company’s 5.57x ROI was the result of a strategic partnership focused on building, refining, and scaling a comprehensive inbound marketing system.
By aligning content, SEO, paid media, and conversion strategy and continuously optimizing performance Peacock strengthened their presence across South Bend and the greater Michiana region while driving measurable revenue growth.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇