6 min read
Building your social media reach can feel very difficult, especially since it's no secret that organic reach has been declining over the past couple of years.
We're going to over a couple of ways remodelers and custom builders can boost their organic social media reach because it's not always practical to pay for social ads or constantly boost posts.
1. Experiment with video
If content is king, then video is queen. Not only do half of social media users prefer video over other types of content, but 85% of social media users want more videos from brands. Even Facebook has openly stated that its platform's algorithm pushes more video content to its users. So if you're looking to increase your organic social media reach then we recommend that as you plan your social media strategy, be sure to sprinkle in some video content such as Reels, Stories, or even Lives. The key is to be consistent, track your video performance, and continue to experiment to see what your audience engages with the most.
Why is video IMPORTANT for remodelers & custom builders
Video marketing is a huge opportunity for remodelers and custom builders. They make it easy for you to share additional information that homebuyers are actively looking for. Videos allow you to establish yourself as a go-to authority by responding to frequently asked questions, explaining the benefits of your company, or showcasing your talents. All these reasons help to establish a positive reputation for your business.
Video marketing tips for Remodelers & Custom Builders
Here at Builder Funnel, we believe in the power of video marketing, but where should you start? We suggest:
- Focus on sharing stories with your users, not just trying to sell.
- Use the first few seconds of your videos to grab your audience's attention.
- Always include a relevant CTA.
- Make sure your videos are well-lit and have good quality.
- Don't be afraid to do multiple takes.
- Mention relevant keywords and locations to your business in the video.
6 Ways Remodelers Can Leverage Social Media [Youtube Video]
If you're wondering what videos you should create first, check out our video about the six types of videos all remodelers should post on their social media.
2. Post Evergreen Content
Evergreen content discusses topics that will stay relevant and valuable for a longer period. Similar to investing, posting evergreen content that consistently brings users to your social media can have significant returns over time. Although blogs are usually considered the most frequent type of evergreen content, there are many ways you can apply this tactic to social media.
Tips for Creating Evergreen Content for Remodelers and Custom Builders
Creating the best type of evergreen content relies heavily on your audience. The first step is to figure out what your audience wants to know. A great way to do this is by conducting some industry research and asking for customer feedback. Once you've gathered a good amount of information you can start creating evergreen content that ties into your research findings and audience's pain points. A pro marketing tip is periodically revisiting your evergreen content after posting it to see if it can be refreshed.
Examples of Evergreen Content
To make your evergreen content more valuable, try to put a special twist on the information you produce to increase the likelihood that people will find it. Some great forms of evergreen content for remodelers and custom builders are frequently asked questions (FAQs), project spotlights, homeowner stories, your design process, testimonials, industry resources, and educational content.
3. Optimize Your Social Media Profile
Think of your social media accounts as mini websites for your brand. They house all your business's vital information and they should explain what you do, be easy to navigate, and offer users multiple ways to get in touch with you. Creating engaging and informative social media profiles is essential in helping to boost organic reach because it makes it easier for users to find you and become interested in your content.
Social Media Profile Optimization Tips for Remodelers
Clarify your brand name and add relevant keywords.
For example, Builder Funnel's name on Instagram is "Builder Funnel | Marketing Agency for Remodelers". We're targeting the keyword phrase "marketing agency for remodelers". So if someone were to search for that phrase on Instagram, we would show up.
Update your bio with relevant information.
In a few sentences, your social media bio should be clear about what your business is and what it does. It’s important to add relevant keywords, such as remodeler, here as well so your target audience can find you in search.
Pin your most popular evergreen content.
These will be the first pieces of content people will see when they look you up so this is your chance to showcase your best work.
Social Media Profile Optimization Tips for custom Builders
Clarify your brand name and add relevant keywords.
For example, Grande Custom Builders on Instagram has the keyword "custom builder" in their social media name as well as in their bio.
Update your bio with relevant information.
In a few sentences, your social media bio should be clear about what your business is and what it does. It’s important to add relevant keywords here, such as home builder or custom home builder, as well so your target audience can find you in search.
Pin your most popular evergreen content.
These will be the first pieces of content people will see when they look you up so this is your chance to showcase your best work.
For a more detailed list of social media optimization tips, download our Social Media Checklist!
4. Time Your Posts Well
Discovering the best time to post on social media is an age-old question, but if you're noticing that your organic social media reach is declining, try experimenting by posting your social content at different times and seeing when you get the most reach. The most common timeframe where businesses see the most reach is between Tuesday-Thursday at mid-morning. This will vary for everyone, so it's best to do your own trial and error to find what works best for you. For example, we've seen with Builder Funnel accounts that we get the most reach on videos Tuesday-Thursday between 9 am-11:30 am, while posts do better on Weekdays between 5 pm-7 pm.
Best time to post on Facebook
Facebook continues to be the most used social platform. Generally, the best time to post on Facebook is in the early mornings, from 6 am to noon, when people have time to catch up on their newsfeeds. The best days to post are Tuesday - Friday while the worst day to post is Saturday.
Best time to post on Instagram
Instagram has boomed in the last couple of years as they have been rolling out new features like Reels. From what we've seen, the best time to post on Instagram is mid-midmorning, from 8 am-11 am, and late afternoons, from 4 pm-6 pm. The best days to post are Tuesdays and Wednesdays while the worst day to post is Sundays.
Best time to post on LinkedIn
It should come as no surprise that LinkedIn's most engaging hours are usually during the typical work schedule. The best time to post on LinkedIn is early morning, from 9 am-noon. The best days to post on LinkedIn are Monday through Friday while the worst days to post are Saturday and Sunday.
Best time to post on TikTOk
TikTok has worked its way into becoming one of the most used social apps and since it's most popular among the younger generations, it makes sense that the best times to post on TikTok will be in the early to late afternoon, from 2 pm-7 pm. The best days to post are Wednesdays and Thursdays while the worst day to post is Sundays.
5. Interact & Engage With Your Audience
Starting conversations with your audience is not only beneficial for a positive customer experience, but also for boosting your reach. The quicker and more frequently you engage with your audience, the higher the chance that others will see your content at the top of their feed. This will organically improve your reach rates, engagement, and overall visibility on the social app.
6. Encourage User-Generated Content
Social users are likelier to relate to and believe a person than a company, which is why user-generated content is so valuable. User-generated content (UGC) is text, videos, images, reviews, etc., created by people, rather than brands. We highly suggest that all remodelers and custom builders should be actively asking for and posting user-generated content that their clients or employees create.
The Importance of UGC
User-generated content can be used across all stages of the buyer's journey and help to influence reach and increase conversions. It can help take your business's social reach to another level since people trust people, not brands and they'd be more inclined to see what you have to offer. When it comes to social reach, your goal is to get as many eyeballs onto your content as possible, so why not post UGC that speaks their language?
How Photos Help Increase Audience Engagement [Podcast Episode]
If you're interested in learning other ways UGC can benefit your business then listen to our podcast where we explain briefly how UGC helps increase audience engagement.
3 UGC Ideas for Remodelers and Custom Builders
- Host events. We’ve seen design-build firms host events in their showrooms and invite their clients, or the general public, to come and attend. You can host events to celebrate milestones in your company, sponsor a local team, or just do a simple meet-and-greet. No matter what you’re offering, how expensive your company is should match how expensive you treat your guests.
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Get your team involved. Employees are your business’s most valuable asset because they’re the best spokespeople for your brand and customers are more willing to trust what your employees have to say. One way to do this is by having your employees post their experiences or behind-the-scenes work life on their personal accounts so you can repost it on your business account.
- Create a branded hashtag. Creating a branded hashtag helps to promote your brand on social media. At the same time, it helps you find posts your customers have published.
7. Promote Your Remodeler & Custom Builder Profiles
What better way to increase one social account's reach than to just promote it on another? Link your Instagram account to your TikTok and vice versa. Put your Facebook homepage link in your LinkedIn bio. This is a really simple action that has the power to pack a big punch because if someone follows you on one account, chances are they'd be willing to also follow your other accounts.
If you've been feeling like your social reach has been decreasing lately, don't worry, you're not alone. Many businesses have said their social reach rate has dropped 25% from 2021 to 2022. Good news? You can actively work towards organically improving your social media reach by implementing a few tactics and best practices. You can also download our Social Media Checklist for in-depth tips on how to optimize all your remodeler or custom builder social profiles. Now, go crush it on social!
The Social Media Checklist
for Remodelers
Leave outdated tactics and ineffective strategies behind. Grow your audience, improve engagement, and generate leads through the most popular social networks.
