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Episode 85: How to Use Video Marketing in Construction w/ Logan Shinholser

Spencer Powell | Apr 21, 2020 8:40:57 AM | Video Marketing, Builder Funnel Radio

In this episode, Logan Shinholser from Contractor Growth Network discusses the importance of video marketing and gives tips on how to get started using video for your contracting business.

As Logan mentions, pretty soon 80% of web usage will be video. But video can be scary, which is why Logan has advice for how contractors can start using it right now, even with just the phones they have in their pockets.

Learn all about it here on Builder Funnel Radio.


  • 0:40 Episode overview
  • 2:53 How Logan got started
  • 5:36 "The home owner knows less than you think they know."
  • 9:32 Equipment for contractors to use for shooting and editing video
  • 12:54 Different types of video contractors should make
  • 16:50 How often should I create videos?
  • 18:50 In-sourcing vs. outsourcing video
  • 22:21 Tips for people who are camera shy
  • 24:54 What else should we know? — 80% of web usage will be video
  • 28:06 Best way to connect with Logan
  • 28:32 Fast Five
  • 31:12 Spencer's Takeaways


Show Sponsor: BuildBook

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BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now.


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Full Episode Transcription

Note: this podcast was transcribed automatically and may contain minor grammatical errors and missed words.


Spencer 0:08
Welcome to Builder Funnel Radio here you'll learn about how to grow your home building remodeling or contracting business. If you're not growing, you're moving backwards. So we want you to always be in growth mode. This podcast has really turned into a movement and community of people who want to grow personally and professionally. Here we bring you some of the best marketing sales and business minds in the industry that you can elevate your business. Alright, let's dive into the show. Hey, and welcome back to builder funnel radio. This is Episode 85 with Logan Shin Holzer from Full Sail marketing. And in this conversation we talked about video, video marketing video for sales, how to get started with little to no equipment and little to no editing. We also talked about that Some tips for you if you are scared to get from the camera or feels really uncomfortable, and so I think you'll get a ton out of this episode. Stay tuned for Episode 85 with Logan Shin Holzer Hey guys before we get into today's episode, I wanted to talk to you about Bill book who in addition to sponsoring this episode, they've developed a program to help all of you during this extremely difficult time if you don't know what they do, they offer a tool that funnels all the conversations and decisions that occur between you your team and your client before during and after projects into one place and made it dead simple to use. They've taken something that is chaotic for most of you like staying on top of all the messages you're getting over texts, phone calls, job site conversations, you name it, and brought it into one channel that simple for anyone on your team to use. Look, I don't need to tell you guys this but good clear communication with your clients and team is more critical now than it has ever been before. knows how important this is for you as well, but also knows the strain this crisis is having on your business. So they're offering their software to you for free. Yes, you heard that correctly to help you get through this unprecedented time. Build book has put together a program to provide you with some free resources, including their software. It's an amazing opportunity that I strongly encourage you to take advantage of. So hit pause right now in text, build book 233777. That's one word build book, they'll immediately send you a link that brings you directly to the page to sign up. There are no strings attached. It's just their way of doing what they can to support your business. So go ahead and hit pause and text bill book, one word 233777 to get your free account. All right, let's dive into today's show. Hey, Logan, glad to have you on the show today.

Logan 2:55
Spencer, how are you today, man? I'm doing good. How about yourself doing all right. Thank you,

Spencer 2:59
dude. Good. Yeah, um, I know we're gonna dig into video marketing today. And I know that's a super hot topic and something that's really, I feel like it's become critical for businesses to get involved in video. But before we get too deep in the weeds, maybe give a little bit of context, a little bit of background about how you got into the both the construction space, but then also the marketing side of things.

Logan 3:25
Sure, man. Well, my background is my dad is a contractor. He's a pond and water feature builder up in Maryland. So I grew up in that household. And in 2014, he had a just a general local marketing company that was doing his marketing, and it just wasn't really working is very templated towards the masses, restaurants, movie theaters, contractors, but it was all kind of in one it didn't really work for him. So we came back from a conference and he said to me because I was working in the field. I my job was all day to Take the heavy rocks from the front yard and put them in the backyard.

Spencer 4:02
Oh, that's a great job. Yeah, it's

Logan 4:04
really good because at that point, I was training for the military. So it kept me in shape. So I, he said, do you want to do this? And I said, Sure. So I started just had no idea what I was doing. He actually hired a guy named Tom Reaver, who taught me the basics of marketing. And part of that was, I was just okay with pulling out my phone and just recording what was going on documenting what the team was doing. And that slowly but surely just turned into how we marketed things. And then fast forward now I have a marketing agency where we focus specifically on contractors, and it's just a lot of content, a lot of video, everything we can do to take all the great stuff they're doing in people's homes and put that online so it doesn't fall on deaf ears.

Spencer 4:50
Yeah, yeah, that's awesome. And similar to how I got into marketing as well kind of working for family business. And not really necessarily so much interest on the actual like work of the business but promoting it and marketing it. So I always love hearing those stories, but you kind of talked about how you were really comfortable document and just pulling out your phone. And I feel like that's a big part of it is, you know, when you think about what you do every day, you're the expert, you know, all these details, you know how to, you know, repair a roof or remodel a kitchen or do the thing, but your customers don't, but maybe you can talk a little bit about like, what do you do when you're documenting the process? Like, where do you post that, you know, how does that all kind of start?

Logan 5:43
Sure. So that's a great question. So the number one thing that as a as a contractor remodeler, home builder that you got to remember is, you know, way more than you think, you know, and the homeowner knows way less than you think that they know.

Spencer 5:58
So to me Can you say that again? I'm so glad you said that

Logan 6:02
just returned that you as a contractor, whatever, whatever industry you're in, you know, way more than you think, you know, every homeowner knows, way less than you think that you may know. So the way that we do all this and the approach that we have is when we educate somebody, a homeowner, a prospect, whoever it is, the more that they understand what goes into what we do, the more that we empower them, and the more that they value what we do, right, we all have those prospects that think they can already you know, oh, yeah, like it's, you know, it's just like putting up a, you know, some drywall like, How hard could it be like, I don't want to pay that money. And it's just like, Well, why, you know, if it's that easy, why don't you just do it yourself. So by documenting everything that goes on in the world, in our case was palm building. It really showed that it's not as straightforward as you may think it is. So we would document what goes on day to day teach people, you know, walk through basic FAQs, just every aspect of our world, we would take out of the guys, you know, the cruise head, put it online, and then at mass scale, because we're up in the DC Baltimore area show all the residents of DC and Baltimore who have a pond in their backyard and have no idea what to do with it. Hey, we're here. We're here to educate you. We're here to empower you with all this stuff. And slowly but surely, the leads because of we did, it was all focused on blogging, and video, and they pretty much worked in tandem. The leads, I think, what from 210 the first year, next year was 336. And the next year was 512. So we effectively doubled the amount of leads that they got in two years. Because we're just literally showing people what the world of pond building was like,

Spencer 7:54
yeah, that's awesome. And and I, I love that too, because a lot of people think oh, I don't Want to share this because then I'm basically telling my customer how to do their own project. But the people that are going to do their own project are going to find a way anyway. And they're not going to actually pay you regardless. So what you're really doing is showing all the people that don't want to do the project, why they don't want to do the project. And then like you said, they're more inclined to pay you because they're like, Oh, that looks really hard or really time consuming, or really tedious or filling like

Logan 8:27
a sales process. Like we say, like, hey, we'll show you what goes into it. And then people don't like for palm cleaning. What happens with pawns is somebody moves into a new home. They just bought it and the realtor says, Oh, no, this pond like it's gonna look great. When you guys move in, don't worry. Well guess what happens when they move in. It still looks terrible. And people look at this pond. It's really more of a cesspool at this point in their backyard. They don't want it. It's like moving into a house that came with a stray cat and you got to feed this cat. You didn't ask for the cat, but now you got to deal with it. And then when you call the pawn guy up And you go, Hey, I want you to take care of this cat and the pond person goes, yes, 1000 bucks, you're like, dude, I didn't even want this cat in the first place. Now you're telling me it's 1000 bucks. So by educating people what really goes into it, it helps show them that, you know, you just see a little bit of brown water and you think it's a quick fix. But let me show you what's really below the surface. And you'll see that, you know, we've got 500 pounds of wet leaves, that is going to take us all day to get out of there. So that's why it's 1000 bucks.

Spencer 9:30
Yeah, yeah, that's awesome. I love it. Well, let's talk about equipment and maybe editing a little bit because I think people think Okay, let's do some video. I gotta buy like a two or $3,000 camera and you know, get all this fancy editing software. Um, you know, you mentioned that you just were comfortable pulling out your phone. So are there some easy ways to get started in terms of equipment and then do you recommend doing some, at least some light editing and if so what kind of software

Logan 9:59
so for For the first four and a half years, so I've been doing started marketing six years ago at this point, first four and a half years, I did everything using my iPhone. And then as like the main camera, Casey Neistat, who's a big time youtuber says that the number one camera to use is the one that is most readily available to you. For him, he actually had a show on HBO that the whole thing was edited using iMovie which is the free software that comes with your Mac. So what we always talk about with, you know, having to go out and get all this great equipment and this mat first of all iPhones these days, or at least in the past few years if you have RCA at this point, the iPhone seven or newer, you've got more than enough power in your pocket. As far as sound and audio goes, we always suggest miking up because we kind of talked about the visual can be like a seven out of 10 but the audio needs to be at about a nine out of 10. So we are big fan of using, it's called like a Rode mic. It's a lapel mic that goes right on your shirt, it's wired up. And we for certain things, we'll have a tripod. So it's really just going to be your iPhone, or your Android if you got that a wired mic in a tripod. And that's really the equipment that you need. And as you know, the mic and tripod are all together under 100 bucks on Amazon. And then as far as equipment goes, or software goes, if you have an iPhone, you've got iMovie on your phone. So you can do enough editing, you know, as a contractor doing iMovie on your phone because nobody expects it to be perfect. They don't want a corporate looking video, because you're not a corporate company. You are a contractor. It can be more raw, and it should be more raw because it shows more of your personality. So we're big fans of saying you know, if editing is going to be the thing that stops you from Filming and putting out video, then don't worry about editing, just get it out there. But if you really want to take it to the next level, editing is a great way to do that. And if you have an iPhone, then you can do it all on iMovie on your iPhone app, or if you have an Android, Adobe Premiere rush is like the Android version of iMovie. Cool.

Spencer 12:19
Yeah. And I'll probably bug you after the show and grab some recommendations on equipment, we can link them up in the show,

Logan 12:26
we have a whole list to share the doc with you. It's just a list of everything. Perfect. Yeah.

Spencer 12:31
And and I love what you said there too, because we tend to get hung up on thinking about getting it to where we want it to be in a perfect world. It's this polished, perfect thing. And if you don't start at level one, you never get to level 10 you know, So to your point, like hey, if editing is gonna stop you don't edit, just do a one take wonder and put it out in the world. So I love that. But let's talk about types of content you said, documenting but then you know where should people start? In terms of types of videos that you should be creating on kind of a regular basis or or a one off, like you got to have these types of videos in your arsenal?

Logan 13:09
Sure, great question. So we we have three videos that we always suggest you do. The first one is going to be it's the About Us video. The about us video. The reason that we say do this one first is because that everybody's favorite topic is themselves. Right? Everybody likes talking about themselves, it's easy to talk about yourself for the most part. So the idea is that you just want to get comfortable being on camera. So the first video we always say is just do the About Us video. You can put that on your websites About Us page, you can put this on social media, you can even put this in your email signature. So whenever somebody whenever you email a prospect or a client, right below your name, instead of just having a boring, you know, looks like a stock photo of yourself. You have a video that just talks about you why you do what you do your history, things like that about us video. The second type of video we always suggest is the FAQ video. What we'd like to do with this is we say, hey, pick a service specific service that you provide. So let's say Kitchen Remodeling, will then say, answer the top seven. This comes from Marcus Sheridan himself, the top seven most commonly asked questions you get around Kitchen Remodeling. And that's all it is you just answer those top seven questions. And that will first off like if you put this on your website, if you have a kitchen remodeling page on your website, put this video there. And this will be one of the best pre qualifiers you'll ever have. Because when people go to your site, and they watch this, they now know if you really follow the top seven questions. Most likely it's gonna be what, what it costs ballpark range, how long it takes, what are some of the top features that you can put in there? What's that process look like? Right? So they know everything. So by the time they watch this video, and they call you, they are a very qualified buyer. So FAQ video is fantastic for that. And last but not least, is project profile videos. Everybody likes a good story. So instead of just doing you know, before and after pictures of your projects, you can actually put a story and a feeling and emotion behind what you do. People remember stories. So if you can actually talk about, hey, we have this kitchen right here. We're doing it for the Smith family. Now with them. If you notice, this is a very small kitchen here. It's isolated from the rest of the house because it was built in the 80s. So what are we doing? Got two young kids, they want to all be able to hang out while the parents cook in the morning. The kids can sit there at the breakfast bar. So we're gonna knock down this wall, we're going to do this, we're gonna do that. And now the family comes together. And people remember that stuff. But if you document that project, and walk people through that, well now you're not just a kitchen remodeler. Now you're the family togetherness, renovator however you want to title yourself, but that's the idea is that now you're really selling on Amazon. emotion of what you do instead of just selling on what you do. And that takes you from a commodity to a consultant. So about us first just to get on camera, FAQs. And then last but not least, is this project profiles.

Spencer 16:12
Yeah, yeah, I love that. And straight out of the the inbound marketing playbook in terms of like understanding the way people shopping, buy and like, they want to know everything before they actually talk to you. And so, if you don't have this type of information on the website, they don't get to do that research. They feel like I wasn't able to learn everything I wanted, but they're still like, not ready to call you. So by creating this, you kind of let them dig deeper into your company. They get to see your face they get to see your clients. And, and those are nice, like three really tangible chunks of videos that you can, you know, create. How often should you be creating these types of videos and I know you talked about kind of documenting the process to somebody there's like some things You set in place, and then there's some ongoing stuff. But how does that kind of play out in reality when you're in the throes of, you know, day to day work? Sure. So the the About Us video in the FAQ is,

Logan 17:12
you know, unless something big changes about you as a person, or the FAQs, like you, you realize that there's actually a whole other set of seven questions that people are asking you. Those are more, so you just got to do them once. And maybe every few years, you update them just, you know, it's like you don't want an old picture in your dating profile. So with the About Us, you want the most up to date stuff, project profiles, on the other hand, those should be as much as possible as long as you can remain consistent with it. So if you're a homebuilder or remodeler and you're only doing a couple projects at a time, and they're longer projects, there's really not much of an excuse to not document that stuff. But you know, for let's say, like my dad's company at pond building, upon build, they do one every about four or five days. So they record all those. But for palm cleanings, they have two crews doing three or four cleanings a day, it's not always feasible to document every single one.

Spencer 18:08
So I would say probably not necessary. There's not

Logan 18:11
Yeah, they're all the same. It's like, you know how to change, you know, oil like a car's oil. And you got to do a couple times and maybe you do one on a truck, and then one on a small car and then one on I don't know, like a Hummer, just different things to show the differences. But like, I don't need to see 14 Toyota Corolla oil changes in a row. Oh, good, I would say with you guys, especially if you're in the visual space. You know, unless you're doing the exact same cookie cutter kitchen or home every single time. If you have different features, different stories, background stories, then you definitely want to be documenting as many project profiles as you can, as long as you can remain consistent with it.

Spencer 18:49
Yeah, yeah. That's great advice. And maybe let's talk about insourcing versus outsourcing video. Maybe How do you decide but then are there certain videos They kind of are easier to do in house and then there's some that's like yeah, this actually is more efficient to do outside of the company.

Logan 19:08
So that's another good question. Because video scares everybody for the most part. Um, so what I would say is for when we whenever let's say for example, whenever we start working with a company, and we do video for them, I do my best to explain because we have like, you know, here are the shots that we want to use we want you to say things like that, but it always comes back that when we edit it and we'll send it back to them they realize oh wow, there's there's a lot of shots that I probably could have gotten or I should have done so it's almost like the first few videos we know you're gonna miss stuff just because you don't have the eye for it yet but once we send you back, you know the best case video that we've done for you you go Oh, wow. Okay, like there are other things. So I would say if you have the you know, if you have somebody on staff that can 100% be head of Video, do your best to do it in house. For us, we like we always have clients film themselves, you know, they do all the filming because we all work remotely at this point, then they send us the footage and we send them back the final. And we'll say, Hey, this is great next time, you know, maybe we could do this, this and this. So I would say at some point, every company is going to need an in house videographer that does all this stuff to document everything. Because by the end of 2020 82% of the internet is going to be video usage and video streaming. But for the time being, you can still outsource some of the stuff but I would suggest doing the filming in house so that way you don't go well. In two months we're going to have a film crew come in and produce this really high end really expensive video of a pond cleaning when in reality in that time. You could have done 15 different pond cleanings, five different kitchens, whatever it is, and gotten way more bang for your buck and Now you, you know, you're really tell your story. So I would always err on the side of doing everything in house. But if you absolutely no, I'm not gonna do this in the house, then you can outsource it.

Unknown Speaker 21:11
Yeah, I think that's good advice.

Spencer 21:17
I'm gonna give you a little well actually a big piece of insight that most construction companies don't even realize nearly all of the problems you encounter in your project in business have one thing in common, the communication or lack thereof. Think about the last time a project went sideways, I'm guessing if you trace it back to its source get something to do with a missed or miscommunication. In fact, 72% of client unhappiness is directly attributed to poor communication during fraud. Needless to say, Good communication needs to be a priority in your business. And that's especially true with everything that's happening around us today. Bill book has created a simple solution that makes communicating with your clients. incredibly easy. So nothing slips through the cracks. And as a reminder, they also made it 100% free for you to use during this uncertain climate work currently. So hit pause right now and text bill book, one word 233777.

Unknown Speaker 22:14
And they'll send you a link to sign up. All right, let's get back to the show.

Spencer 22:21
So talk to me a little bit about some tips for people that are maybe uncomfortable or don't like the idea of getting in front of the camera, because you said, hey, at least, you know, clients will film themselves even if you're not going to do the editing, you know? Yeah. What should people do with their like, cameras, not for me.

Logan 22:40
So, the first thing that we always do with this is we explain that everybody is scared at first. Literally 100% of people are afraid of getting on camera at first and then once you do it, you realize I wasn't so bad. So that's the first thing you got to get over it is that if you mess up if you say um, you forget What you say? Guess what, 100% of people go through that. So everybody does it. What we'd like to do is we'd like to if we're going to film in person, we'd like to do interview style things. So if I'm talking with you, Spencer, what I'll do is I'll set up the camera on a tripod. And I'll just say, Spencer, don't, don't worry about looking at the camera lens, just look right at me, just make eye contact with me. And we're going to do all this straight interview style. And when we do that, we can then go on the back end, and edit everything out. So all the pauses all of this all of that we can edit all that which is the beauty of editing is you can make it flow nice and easy. But having a normal conversation where somebody actually interviews you is the first thing that I would say, you would definitely want to do that to get over the camera shyness. But then on top of that, if you don't have an interviewer, start off with at least shooting video, maybe not with not your face on it, but your voice and then maybe what you do is you you know you hold the camera up, you know, a foot away. From your chest, and you point things out, you know, like you see the cabinets over there, we took them from a, you know, a stain would look and now it's like the off white look and you're just pointing to at least your index finger and your voice or on camera, you do a bunch of those until you work your way up to getting your face on camera. And then next thing you know, you're a rock star. So you ease into it. If you really are that, you know, it's really stopping you from doing the video stuff.

Spencer 24:26
Yeah, and it does take a little bit of time to get used to it, but like everything, those are good tips to ease your way into it and get a few reps in. And I always say to like, hey, shoot 10 of them, you know, if you're doing like a little one minute clip and just pointing at the job site or something like do it 10 times it'll take you 10 or 15 minutes and you already have 10 reps. And if you do that every week, you know you'll be you'll be a lot more comfortable, you know, after a month or two. So Logan, what else should we know about video and you mentioned something interesting that 82 percent of web usage will be video by the end of this year. But anything else important that, you know contractors remodelers builders should know when they're thinking about video.

Logan 25:11
So video is not just a marketing tool. Video is a huge sales tool video makes selling easier. And here's what I mean by that is, for me personally when I sell for clients that I work with, and it's kind of trickled down from me doing it to them, and then now they do it to their clients. You have programs and software's called like loom, video yard and what those are, is these are apps that you have on either your computer or your phone, where you can record videos of yourself speaking directly to a prospect, and then you can send them a link. And what it'll do is if you email them a link, it will literally show a thumbnail of you talking at them or title it you know Video for Spencer. And then when Spencer clicks on it, it plays a video of me speaking. So what this does is most contractors will go out to a homeowner's house, they do the normal, like go around, you know, do all the the selling, you know, like doing a consultation, come back, go home, spend an hour working on the proposal, send it out to the homeowner and then they get ghosted. So, if you if that's your process, well, you know, it's fine. But at least when you send the proposal over, send over a video with it, that is you walking down the proposal, because you can actually on some of these apps, you can record your face in the screen at the same time, and you can send it over and say, Hey, you know, had a really great time here today. Let me walk you through the proposal and kind of explain it real quickly, just so it's a bit of a personal feel to it as well. I also use it when whenever I talk to a client, they say I got to think about it and I go through all my objection handling. I don't do a good enough job on it, and then I get ghosted. I will then send them looms, and it will be and I actually sold a website about a month ago because I had a guy who I've been chasing for six months. And he just started to do a bunch of Facebook Lives. And I just sent him a loom with his video. That was the, you know, my screen. It was him doing a Facebook Live, here's my face. I was like, Hey, man, first off, I love that you're doing Facebook Live. A couple quick tips. Number one, take your glasses off, because when you do video, people need to see the whites of your eyeballs to trust you. Number two, and I kind of went through a couple basic things, just emailed it out to him. And then I got an email right back that said, Thank you so much, really appreciate that. I need to get going on this website. When can you talk? So I use that as a sales tool as a one to one private video. But if I were to just email him, I don't think it would have had the same effect. So video is not just marketing. It's not just lead generation is not just branding. It is huge on sales, so it really does help.

Spencer 27:56
Yeah, I love that and you you really can use a very every stage of the business. To you know even in production and you know warranty and all those different stages so that's great advice and Logan I got one last segment of the show for us but before we get to that, you know what's the best way for people to learn more about your services or connect with you online?

Logan 28:16
Best way to do that is head over to contractor growth network.com we got a podcast just make sure you go on there subscribe to it a contractor growth network calm.

Spencer 28:27
Very cool. Yeah, we'll link it up in the show notes for all you guys as well. But we're gonna head into our last segment we call it the Fast Five. So I'm gonna hit you with five rapid fire questions. And yeah, just say whatever comes to mind. So first one, kind of a softball, but what's the, I guess your favorite business book and why?

Logan 28:49
Favorite business book is a book called traction by Gino wickman. And the reason for this is, this is kind of like part two of the E myth. It will open your your eyes and your mind is As far as what it takes to really run a business, and if you read this, you will effectively know exactly what is going on in every aspect of your business. So traction by Gino wickman.

Spencer 29:10
Yeah, yeah. I love that one. We went through that process. And there's another one called four Disciplines of Execution. Very similar business process, you know, recommend either traction is or really, yeah, really good one. All right, who is the most inspirational person in your life?

Logan 29:29
So I would say both of my parents are very they I am, you know, a product of both of them. I've got, you know, my bet my dad's an entrepreneur, so I've got that accurate inside of it. But my mom is a pretty good thinker. So I would say as far as like, between the two of them, I don't know if that's a cop out answer, but both of my parents definitely are like, the I'm a product of both of them.

Spencer 29:52
Yeah, that's awesome. I like that. Alright, so if you could have one superpower, what would that be?

Logan 29:58
So for me The ability to not have to sleep would help just get so much more done.

Spencer 30:06
Yeah, you'd, you'd be running circles around all of us. Yeah. All right, describe yourself in three words.

Logan 30:14
So three words, for me would be, don't take this the wrong way, but aggressive. I would also say empathetic than generous. Awesome.

Spencer 30:24
And last question, if you could leave our listeners with one piece of advice, what would that be?

Logan 30:29
I would say with all this video stuff, there's a reason that I was excited to talk about this because I see what videos done for myself and clients. His video is one of the in a business scariest things to start doing. Once you do it, you'll realize it wasn't that bad. And once you start doing it, the way that you operate, your business will completely change. It is that powerful. So I urge you to do it, especially in this day and age with everything going more and more virtual Get on video, and you will not be sorry that you did. Awesome. Yeah, that's great advice. And

Spencer 31:07
Logan. Thanks again for joining me on the show today. This was great,

Unknown Speaker 31:11
Spencer. Thanks, man.

Spencer 31:14
Hey guys, I hope you enjoyed that conversation about video marketing with Logan, view takeaways I know you're on the go. So I like to pull those out for you. The first one was, I liked those buckets of videos because sometimes we get hung up around, what do we talk about? So the About Us video, the FAQ videos and then the project profiles. So start with those that'll give you plenty of video content for quite some time if you're just getting started. The second one is don't overthink equipment. So start with your phone. Start with some light editing or no editing. You can use a service like logins, you can use freelancers, you can use fiverr.com to get your editing done. Just get the footage filmed and then Then you can get some editing done. And then you can get those videos out the door. And then the third one is just get started. Video is not going away, it's only going to grow. You heard Logan throughout that stat. And I've found that to be true over the last couple of years with just the rate that video is increasing so you might as well start figuring it out now so that you're ahead of your competitors and ahead of the curve in the future. Thanks guys for listening and we'll see you next time on builder funnel video.

Thanks again for listening everybody. And as a quick reminder, text Radio 233777 for some free goodies as a thank you for listening to the show. And if you got some value from today's episode, I just asked that you leave us a quick review on iTunes. It really helps us spread the word and grow this topic. Awesome community of people who are working to improve their lives and their business. Thanks again and we'll see you next time on builder funnel radio.

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