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6 min read

Must-Have Pages on Your Remodeling & Home Building Website

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Your website has to be more than just an online brochure—it's a powerful tool for lead generation and conversion. For remodelers and home builders, a well-structured website is essential to showcase your work, attract new clients, and build trust. But what must-have pages will make your website stand out in the crowded online space, answer clients' questions, and pre-qualify them for your services? Builder Funnel has been helping builders and remodelers grow through strategic digital marketing for over a decade, and we’ve gathered the most specific data available about what works for websites in the construction industry. We’re here today to deliver the critical pages your contractor website needs, packaged with bonus nuggets that you can mine to enhance user experience and boost your SEO efforts.

This insightful video outlines the problems many home builders and remodelers face when evaluating or redesigning their web pages. Spend five minutes with us in this video, and you’ll likely see yourself in the struggle we outline. Websites for contractors work differently than websites for many other industries, and the practices you use to create your digital home should be tailor-made for the work you do and the population you serve. 


Essential Pages for Your Remodeling & Home Building Website

What pages should a contractor have on their website? We are so glad you asked. The right information on the right pages is vital to your digital fight for prospective clients’ attention.

Home Page

The home page is your first chance to make a great impression. It's the hub of your site where visitors decide whether to explore further or leave.

Purpose: Serve as the central navigation point and provide an overview of your services.


  • Use compelling visuals and a clear value proposition.
  • Highlight your key services and include strong calls to action (CTAs).
  • Make it easy to navigate to other essential pages.

SEO Bonus Tip: To improve search engine visibility, integrate keywords like "home construction in X Town” or “Y Town remodeling” naturally into your content. Ensure your meta descriptions and title tags are complete and optimized with relevant keywords.


Services Page

This page provides an overview of all your services. It’s essential for helping potential clients understand what you can do for them (and when it might make sense to call someone else.)

Purpose: Detail the range of services you offer to educate potential clients and improve SEO.


  • List all services with brief descriptions.
  • Include links to individual service pages for more detailed information.
  • Use bullet points for easy readability.

SEO Bonus Tip: Optimize this page with relevant keywords like "bathroom remodeling" and "whole home renovation." This helps in attracting users who are searching for specific services online. Combine service plus location keywords to attract nearby clients.


Individual Service Pages

If you offer multiple services, each one should have its own dedicated page. This allows for more detailed descriptions and better SEO targeting. You sell and speak about bathroom remodels differently than second-story additions, and your service pages can speak to these nuances.

Purpose: Provide in-depth information about specific services such as kitchen remodeling, bathroom remodeling, or home additions.


  • Include detailed descriptions, benefits, and project photos.
  • Highlight case studies or project spotlights to showcase your expertise.
  • Use strong CTAs to encourage visitors to request a quote or consultation.


Process Page

The process page is where you can educate potential clients about your work. This transparency helps build trust and align expectations before they contact you.

Purpose: Explain your work process from start to finish, helping clients understand what to expect.


  • Break down your process into clear, easy-to-understand steps.
  • Use visuals like infographics or process diagrams.
  • Include testimonials or case studies to reinforce your process's effectiveness.

SEO Bonus Tip: Include keywords related to your services and process, such as "home remodeling process" or "construction workflow." This helps with SEO and aligns marketing with sales by educating potential clients.


About Page

A fantastic about page is crucial for building trust and personalizing your business. It tells your company's story, introduces your team, and explains your mission and values.

Purpose: Share your company’s story, mission, and team to build trust and credibility.


  • Include bios of key team members, company history, and core values.
  • Use engaging visuals such as team photos and office images.
  • Highlight any awards, certifications, or industry affiliations.

SEO Bonus Tip: Use keywords like "contractor awards" and "best home builder in X Place” throughout the page. Optimize meta descriptions and alt text with keywords to enhance search visibility.

Portfolio Page

A portfolio page showcases your past projects and demonstrates your expertise. It's essential for convincing potential clients of your capabilities. Feast your eyes on this standout page for an excellent example of quality imagery organized to inspire visitors.

Purpose: Display completed projects to showcase your work quality and variety.


  • Use high-quality images and detailed project descriptions.
  • Categorize projects by type (e.g., kitchen remodels, bathroom renovations) for easy navigation.
  • Include project spotlights with lots of insider details to target specific keywords and neighborhoods and keep eyeballs on your page.

SEO Bonus Tip: Optimize image alt texts and meta descriptions with relevant keywords and use location-based keywords to attract local clients. This is especially important on image-heavy pages such as portfolios.



A blog is a powerful tool for driving traffic to your website, improving SEO, and establishing your expertise in the remodeling and home-building industry. It’s also a great way to engage and build trust with future clients who are still in research mode.

Purpose: Provide valuable content to your audience, improve SEO, and establish authority.


  • Write about industry trends, project tips, and case studies.
  • Update regularly with fresh, high-quality content.
  • Use engaging headlines and visuals to attract readers.

SEO Bonus Tip: In addition to relevant keywords that may not make it onto your main pages, use internal linking to connect your blog posts with other relevant pages on your site to offer a cohesive ecosystem of information to potential clients.

Contact Page

The contact page is where potential clients can easily reach out to you. It should provide multiple ways for them to get in touch.

Purpose: Facilitate easy communication between potential clients and your business.


  • Include a contact form, phone number, email address, and physical address.
  • Add a map for location context.
  • Ensure the page is easy to find through your site’s navigation.


FAQs Page

An FAQs (Frequently Asked Questions) page is an excellent resource for addressing common questions and concerns that potential clients may have. This page can help reduce the number of inquiries you receive and provide quick answers to prospective clients.

Purpose: Address common questions and concerns to inform potential clients and reduce inquiry volume.


  • Compile a list of common questions you receive from clients and provide clear, concise answers.
  • Organize questions into categories for easy navigation.
  • Update the FAQs regularly based on new questions and feedback.

SEO Bonus Tip: Use question-based keywords that clients might search for, such as "How much does a kitchen remodel cost in X City?" or "What is the timeline for a bathroom renovation?" This helps in attracting traffic looking for specific information.

Service Area Page

A Service Area page is crucial for letting potential clients know where you operate. This page helps improve local SEO and attract clients within your service areas.

Purpose: Inform potential clients about the geographic areas you serve.


  • Include a map highlighting your service areas.
  • List specific cities, neighborhoods, or regions where you offer services.
  • Consider an additional service area module to appear on other core pages, such as your contact and service pages.

Testimonials/Reviews Page

Showcasing client testimonials and reviews is a powerful way to build trust with potential clients. Positive feedback from previous clients can significantly influence decision-making.

Purpose: Build trust and credibility through client testimonials and reviews.


  • Include a variety of testimonials that highlight different aspects of your services.
  • Use client photos or project images to add authenticity.
  • Regularly update the page with new testimonials to keep it current.

SEO Bonus Tip: Incorporate keywords related to your services and positive client feedback, such as "best builder in X City]" or "highly recommended home builder." 

Project Spotlights

While a general portfolio page showcases a range of your work, project spotlights allow you to dive deeper into individual projects. These pages can highlight specific aspects, challenges, and successes of particular jobs, providing a detailed case study that can attract clients looking for similar work.

Purpose: Highlight individual projects in detail to showcase your expertise and unique solutions.


  • Include a detailed narrative of each project, from the initial client consultation to the completion of the work.
  • Use high-quality before-and-after photos to visually demonstrate the transformation.
  • Mention any challenges faced during the project and how they were overcome to highlight your problem-solving skills.

SEO Bonus Tip: Optimize these pages with keywords specific to the project. Name materials, features, brands, or design styles to scoop up extra search inquiries. 

Ready to dig into website design for builders and remodelers even further? Check out our podcast episode on the subject, where we present an extensive checklist for your website's success.

Where Do You Start When Building a Website for Your Construction Company?

Having a well-structured and optimized website is essential for remodeling and home-building businesses looking to attract and convert leads. Builder Funnel creates data-backed websites that already include these essential pages, seamlessly integrated with SEO and lead conversion strategies. With over a decade of experience working with remodelers and builders, we've perfected the art of building websites that look great and drive results. Our websites are designed to showcase your work, tell your story, and convert visitors into clients through strategic calls to action and optimized content.

If you're ready to elevate your online presence and get found in your market, contact us today. Let us take the guesswork out of building your website and provide a powerful, effective online tool that supports your business growth.