Redesigning your website is a massive undertaking and the reason for doing so might vary depending on your business's marketing goals. Are you looking to increase your website traffic? How about adding functionality to improve the user experience? No matter the reason, here are some major considerations and things to think about when redesigning your remodeling or custom home building website.
When Did I Last Redesign?
Was it last year? Ten years ago? This one consideration you want to look at when thinking about your last redesign. You might have heard that it is a best practice to revamp a website's design every 3-5 years, but we've seen that's not necessary to achieve success. If your current website still has a modern look and has been actively improved, then you may not need a full redesign. It's important to focus on performance rather than time.
How Much Do I Want to Pay?
Generally, what you'll probably spend is between $5,000 to $30,000 for a brand new website. On the lower end, you'll most likely get a template with a handful of pages where you'll have to provide the content and photography and do a lot of heavy lifting. As you scale up, typically the site is going to be larger and you're going to have more custom functionality.
Additionally, when thinking about the price of your website you need to consider content writing and copywriting, and whether or not you want to pay for someone to write all the copy. In the end, the price will depend on whether you're trying to get something super basic or if you need something highly customized.
When Do I Need It?
Are you looking to push your website redesign tomorrow or can you wait a couple months? We encourage people to not have a state of urgency around the redesign process. Of course, there are exceptions to this: 1.if you're a new company and need a website as soon as possible or 2. if you're rebranding and need to hit certain deadlines. But if you have the time to think through the strategy for your website then we recommend you do so.
What Features Do I want?
This question goes back to how custom you want your website and how much you are willing to pay. There are a lot of features to consider such as a customized portfolio section, incorporating a bunch of video, or having super interactive tools. All these elements are pieces that will make a big impact and something you should consider if you need it or not.
What is The Purpose of My Site?
Is it a brochure site that functions more as a placeholder for your photography or do you want it to be something that actually produces leads? Depending on your answer, you'll know how user friendly and what conversion components you need to incorporate into your website for better performance. Here at Builder Funnel, we skew heavily towards performance over beauty since you'll get a lot more business out of your website.
As you're navigating the thought process of redesigning your remodeling or custom home builder website, keep these considerations in mind. In today’s digital age, your website is often the first impression your business will make on potential customers so it's important to think about all your options so your website can perform to the best of it's ability. If you need help deciding if it's the right time, consider using our Website Grader to grade your remodeling website in seconds and learn how to improve it for free!
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