First impressions matter and your home remodeling website is the front door to your company online. When it comes to remodeling website design, beauty is important, but usability is also key. You want it to be easy to navigate and look good at the same time!
In this article, we'll be discussing 10 important principles that you can use to create a beautiful website in the home improvement space. We definitely focus on defining these principles as it pertains for a remodeling company, but this article will be helpful if you provide other services too! If you provide services such as interior decoration, home maintenance, home repair, general construction, painting services, custom home building,
After following these principles, you'll come out with a website that clearly communicates who you are, what you do, and why it matters. Not to mention, it will clearly showcase your top services, design work, company profile, team expertise, past projects, and other helpful information. Now let's dive in, and work on making a website that makes your customers happy!
1. Create a Good Website Experience
The user experience should be your top priority when designing your home remodeling website. Ask yourself, what do my users want to accomplish when they come to my site? How can I make it easy for them to find what they're looking for and take the next step?
UX (User Experience) for Remodelers
Home remodeling websites must be designed in a way that make them easy for visitors to use. The UX (user experience) includes everything from the navigation to your home page to the website's overall layout. All of these elements should be easy to understand and utilize. In the remodeling industry, far too often user experience is sacrificed for beautiful design. Make it beautiful without sacrificing function along the way.
UI (User Interface Design) for Remodelers
The UI (user interface) is how a visitor interacts with your site. This includes elements like buttons, forms, links, and other elements that allow visitors to easily navigate your website. All of these elements should be easy to find and use. If visitors can't figure out how to do something on your site, they will likely leave and never come back.
2. Focus on Conversion
The best remodeling websites are designed with conversion in mind. That means that it should be designed to lead visitors down the path to becoming a customer. The layout of the site should be such that it is easy for visitors to find the information they are looking for and take the desired action.
Your Website Is Your Best Salesperson
Your home remodeling website should be designed to sell your services to your potential customers and filter out tire-kickers. It should be clear what you do, who you do it for, and how to get in touch with you. Your site should also feature strong calls to action that encourage visitors to take the next step by visiting a landing page or form to convert. You can also offer a free consultation or a free estimate as optional services to improve conversion further.
More Leads Are Better for a Construction Business
Yes! Even leads that may not be completely qualified! Websites in the home remodeling industry should utilize lead conversion offers that reach people at every stage of the digital marketing funnel - from just researching to ready to remodel! Even leads that aren't ready to purchase can be nurtured through email marketing and other methods until they are ready.
3. Meet Accessibility Standards
Accessibility standards ensure that people with disabilities can use a website. These standards should be met when designing a remodeling website. This will make it possible for everyone to use it, regardless of their ability.
Accessibility Guidelines for a Remodeling Business
Web Content Accessibility Guidelines (WCAG) was developed by the World Wide Web Consortium (W3C) / Web Accessibility Initiative (WAI). It is an international standard that includes 3 levels
- Level A is the minimum level.
- Level AA includes Level A + AA criteria. A remodeling business should shoot for AA Accessibility. This is also the level that Builder Funnel meets with our websites!
- Level AAA includes Level A, AA, & AAA criteria.
Another term we hear a lot when it comes to accessibility is ADA compliance. A website that meets AA accessibility standards according to the Web Content Accessibility Guidelines (WCAG) is almost certainly also ADA-compliant.
Be Careful, Legal Trouble Awaits
There are companies that seek out local businesses that don't meet standards and threaten legal action. To avoid these potentially harmful and jarring situations, we recommend remodeling websites meet at least A, but preferably AA accessibility standards. Generally, just do your best to do the right thing and make your website as accessible as possible for people with disabilities.
4. Write for People, Not Search Engines
When creating content as a residential construction company, it is important to write for people, not search engines. That means that the content should be informative and interesting to read. It should also be well-written and free of errors. By doing this you will create content that leads to happy customers while also showing up for remodeling + local search terms and related searches in Google and other search engines.
Use Local + Remodeling Keywords Strategically
You should not stuff your company website with too many keywords especially if they aren't relevant. Think about what your ideal clients would type into the search engine. Normally, this would be a combination of local (city, neighborhood, state, region, etc.) and remodeling (kitchen remodeling, bathroom remodel, etc.) keywords. Use these strategically to improve search engine optimization for your remodeling website.
Think of Your Ideal Remodeling Clients
Ultimately, if you write content with your potential customers in mind it will positively affect your web design and contribute to an overall better website befit of a high-end remodeling company!
5. Put Privacy & Security First
Privacy and security should be a top priority when designing a website for a residential construction business. Any sensitive information that is collected from visitors should be protected. This includes things like credit card numbers and personal data. The site should also be designed in a way that prevents hackers from accessing it.
Secure Sockets Layer (SSL) for a Remodeling Company
One of the easiest ways to make your website secure is to incorporate SSL. This is a protocol that encrypts data that is sent between the server and the browser. This ensures that no one can intercept the information and use it for nefarious purposes. You can tell if a site is using SSL by looking at the URL. If it starts with https:// then it is using SSL. You will also see a padlock icon.
The Best Remodeling Websites Prioritize Privacy
During web development for an existing or a new website, you can incorporate features such as GDPR settings, CAPTCHA, and more to make sure you are treating visitors data with respect. Privacy is the future - make sure you pay attention to it!
6. Make It Easy to Edit
A website for a remodeling company should be very easy to edit. At Builder Funnel, we make sure websites can not only be edited by our team of marketers and developers but also by anyone at the remodeling companies we work with! You should be able to make changes without having to hire a professional!
Remodeling Websites - Custom vs. Customized
If you're a remodeling company, you may place a high value on highly custom design. After all design-build remodelers create highly custom remodels. But a custom website may not always be built on time-tested, proven systems that are best for ranking factors, speed, privacy, security, conversion, etc.
We can create beautiful websites without sacrificing functionality. That's why Builder Funnel takes a customized vs. fully custom approach. We build a website on a strong foundation based on the best practices of SEO, privacy, security, speed, and conversion. This also gives you website templates that will be easy to edit in the future!
Website Templates & Themes
A fully custom website may not be easy to edit. You will want an overarching theme that will make it easy to change company colors, add beautiful fonts, customize page headers, and influence other universal elements. You should be able to add and remove pages, change the layout, and update the content easily. You will also want templates that you can implement for new pages. These will allow you to save time and will require little to no coding knowledge to use!
7. Answer their Questions
When someone visits your home remodeling website, they likely have questions. Your job is to answer those questions.
Create an FAQ Page
One way you can do this is by including an FAQ page on your website filled with information that potential clients are likely to be searching for. More importantly, it should be designed to help your ideal clients find the information they need as easily as possible. If you can provide them with the answers they are looking for, they are more likely to choose you for their next project.
Another way to answer questions is by starting a remodeling blog. This can be a great digital marketing platform to provide valuable information to your audience, talk about renovation services, share construction stories, and show off your industry expertise. You can use it to write about topics that are frequently asked about, share tips and tricks, and even showcase before and after photos of your work.
8. Optimize Images
The images you use should be high-quality, but file size matters. They should be clear and free of any distortion and relevant to the content on the page. Images can help to break up text and make a site more visually appealing. They can also help to explain complex concepts.
Graphic elements and other images should be compressed so your pages and content on those pages load quickly! This is particularly important for image-heavy web design which is common among remodelers with a lot of project photos. Our favorite resource for image compression is ILoveIMG or TinyPNG
Selecting the Best Photos
You will definitely want to use photos of past projects wherever possible across your website. You can use stock photography, but where at all possible use your own images. In addition, pay close attention to the types of images you use page-by-page. For example, an About page should have photos of your team, company office, etc. A Services page (like for kitchen remodeling) would have pictures of your best remodels of that type of service.
9. Commit to Responsive Web Design
This is no longer an option for home remodeling websites - it's a must. This means that your site will automatically adjust to display correctly on any type of device, from a desktop computer to a tablet to a smartphone. If you're not sure if your website is responsive, just pull it up on your phone and take a look. If it's not, it's time for an update.
Mobile-Friendly vs. Responsive Design
Mobile-friendly design is important, but responsive web design is critical in the home improvement industry. Mobile-friendly design means that websites can be viewed on a mobile device. Responsive design means that websites will adjust to fit any screen size.
The Easiest Way to Make It Responsive
Many website design companies can help with this. Builder Funnel is no exception! When you work with us, we can either migrate your website to a responsive design or if you build a new website with us, it will be that way by default. No sweat!
10. Test Everything
Before you launch your remodeling website, it is important to test everything. This includes the contact form, the links, the images, and the overall design. You should also test the site on different browsers and devices to make sure it is compatible. Testing will help to ensure that your site is ready for launch.
What to Test For
You should test your website design to make sure it's responsive, fast, SEO-friendly, secure, easy to navigate, and generally accurate. It should be free from grammar errors, and all links should work. Make sure to check all forms - the submit buttons should always take you to a thank you page or message, and you should have follow up emails for every form.
We also recommend running your website through a grader such as the Remodeling Website Grader. You use tools such as Google's free Mobile Test tool to make sure your site works on smartphones and other mobile devices. GTmetrix is another tool that will allow you to check your site for speed and loading times.
Growth Driven Design
Once you have a solid foundation with your website design, it doesn't mean you're done! The home improvement industry is always changing and so should your website. That's where Growth-Driven Design comes in. This methodology is all about making continuous improvements to your website based on user behavior data.
This means that rather than redesigning your site every few years, you are making smaller changes on a regular basis - usually monthly. This allows you to constantly improve your website and keep it up-to-date with the latest trends.
These are some of the most important things that you should keep in mind when designing a remodeling website. By following these tips, you can wow your visitors and move prospects down the funnel from the first touch to a signed contract! If you need help getting started, contact Builder Funnel today. We'd be happy to point you in the right direction for redesigning your website whether we can recommend a good website design agency or we're a good fit for your next website redesign!