Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more customers. While this might be effective in the short term, it is impractical to redesign a website whenever it loses its effectiveness. For home builders, it is important to follow inbound marketing best practices to get the most exposure and reach the most customers. The following is an examination and comparison of the costs of inbound marketing and website redesign.
Branding is just as important for homebuilders as it is for any other company. To succeed in an ever noisier marketplace, builders need to create a brand that’s instantly recognizable, tells the world what they do, and is consistent across multiple marketing platforms. Here are our top tips for better home builder branding:
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure, would suffice. Even if most of your clientele comes from referrals, your site still needs to have your information clearly outlined if you want to be taken seriously. Website design is the new currency, the new standard of evaluation – especially by millennials. You need a website that makes a strong first impression and reinforces potential clients’ initial desire to work with you. If your site was designed more than five years ago, it could be holding you back! And if you haven’t updated photos since then, it’s time for a renovation!
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier. Dogs love to go for walks. Cats ... not so much. Dogs will try to please their owners. Cats usually couldn’t care less. Cats and dogs respond to different stimuli.