Blog

In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder website!” We’ve even posted articles about it ourselves because it’s just as important for home builders as it is for any other business. Search Engine Optimization (SEO) is, indeed a critical element of online marketing. But let’s demystify at least part of this “optimization” thing. It’s really about making sure you get the most out of your website and that you’re reaching the right people with your message.

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”

You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends. 

Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.