Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.
Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. This blog will tell you why it's important to have good Google reviews and how you can obtain more reviews for your home building business.
UPDATE: The 2020 Home Builder Marketing Report is now live! 
The 2019 State of Home Builder Marketing Report is now live and we've pulled some of the top takeaways to help you on your way to home builder marketing and sales success. In the report we saw a variety of new tactics being implemented, mistakes being made, and opportunities being missed by home builders from across the US and Canada.
It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever evolving, there IS always something new to help your business succeed in the digital space. With the downfall of Google+, Google My Business has risen.
Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends.
Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the remodeling business ensure that they get the right kind of clients checking out their websites.
