If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”

Just 10 months after the last Google algorithm update, Panda 4.2 recently rolled out. It’ll take a while to standardize across the entire web, but some sites are already feeling the pinch. The slow rollout is good news for site owners, because it means you can review your existing content and course correct if you find anything that may damage your rankings. But it’s important to keep pace with what’s going on, if you don’t want your homebuilder marketing to get left behind. 

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends. 

SEO appears to be here to stay in the marketing world. However, SEO is tricky because it's constantly evolving. Strategies that worked last year are no longer relevant as a result of Google's changing algorithms. Staying aware of changes in Google algorithms is necessary for maintaining a successful SEO marketing strategy. Recently, Google unexpectedly implemented updates to search engine algorithms, changing the way consumers find businesses.