Is social media really worth the time, money and effort you put into it? The short answer is yes! Even if your home building business isn’t attracting the type or quantity of leads you expected from social media there are still several good reasons to keep up with it!

You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.

While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!

After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.

Do you feel as blank as this board when it comes to marketing your business? Getting your digital homebuilder marketing off the ground in time to see results in 2015 takes a planned, strategic approach. By following these steps you can create a comprehensive plan that covers all the most essential components—in good time to implement it in January.