9 Trending TikTok Video Ideas for Remodelers & Custom Home Builders
TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
6 min read
By: Danielle Russell on Apr. 12, 2021
When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change, new social media platforms arise, and new forms of paid advertising crop up every few months.
One thing that will always stay the same is that the construction industry is a very visual one. Open houses may shift to digital tours embedded on your website. Facebook posts may need boosted budgets to show up. But at the end of the day, your target audience will always be searching for examples of your work through photos and videos.
Today's buyers are likely researching you and your competitors long before they reach out to you. Some of their first impressions include your website, your social media platforms, and any helpful articles you've written that answer their questions.
Photography used to be a huge differentiator to set you apart from your competitors - but now nearly every builder, remodeler, and contractor has professional photography taken of all completed homes and projects. (Some of my personal favorites are the drone aerial shots of new homes and decks!) Your potential leads are seeing similar pictures of white subway tile kitchens, living rooms with engineered hardwood floors, home offices revamped in finished basements, and herringbone tile master bathrooms all across Instagram. I'm willing to bet my new house's down payment that if you performed a blind study by selecting 100 images from yours and your competitors' social media profiles, removed all branding, and showed them to potential buyers that no one would be able to tell the difference between your work and your rival's.
So how do you stand out from the competition today? The answer is simple, but it's one that often holds a lot of anxiety if you're new to it. Video marketing is the quickest and most affordable way to set yourself apart from other builders, remodelers, and contractors. It offers those in research mode to get to know you and start to build trust with your brand before even reaching out to you.
There are dozens of ways to layer video into your digital marketing strategy, so let's narrow down to a few of the most popular and easily accessible video marketing tactics we're seeing work right now!
If you're not sure where to get started with implementing videos into your current marketing plan, we can help. No matter if you're already a client of ours or if you're just looking for some direction on video marketing for your construction business, Builder Funnel offers a wide array of services to meet you where you are.
If you're like most of our clients, your phones have been ringing off the hook since last March and you may even be booked out through the rest of 2021. Now is the perfect time to focus on increasing your average project size. In order to communicate that you're a brand of superior quality and process, this full service video marketing package includes:
The goal of this package is to provide enough content for a website redesign, content to share for the next year, and a powerful and customized video marketing strategy for your construction business. We'll walk you through how to optimize videos on YouTube, where to embed them on your site, which ones to share on social media, and how to develop a targeted Facebook ads campaign maximizing your videos.
Already have a strategy and just need the actual videos to put everything together? We can help here, too! This option includes:
This package focuses on creating the content to fit into a strategy that's already been built. You don't have to level up your branding across the board to implement a strong video marketing strategy!
Want to test the water before committing to a major marketing shift? No problem. We're here to come alongside you wherever you are in your marketing strategizing journey. This package includes:
You don't need to be a film major to start adding videos into your everyday marketing strategies. This consulting and editing focused package will help you commit to a plan and start producing videos on your own.
Not sure where to get started?
Adding video into your digital marketing strategy doesn't have to be an expensive endeavor or a massive time commitment. All it takes is holding your smartphone out, turning on your selfie camera, and clicking the red circle.
Yes - adding videos into a cohesive strategy will lead to more consistent lead generation and shorter sales cycles. If you put thought and effort into thinking through the buyer journey when interacting with you, you'll be able to find a few spots where you can make a deeper connection with your audience through video.
If hiring an agency to support your video marketing strategy, integration, and execution, then all you need to get started is to get started. Try recording a simple video of you walking through a project that is underway. Explain a few of your methods, material selections, and why the layout is the way it is. Upload the video to your Instagram stories and Facebook page and watch those views and engagements skyrocket.
Here's the thing. If you're not connecting with cold leads through videos on your website, in your emails, and on your social media, then you can bet your competitors are.
TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
There is no doubt that podcasting has exploded, and with good reason. What other method allows you to get focused, current content on the subject of...
If you’ve been less than impressed with the performance of your remodeling marketing efforts of late, perhaps it’s time to try something new....