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Danielle Russell

Danielle is an Inbound Marketing Specialist. She is in the trenches of homebuilder and remodeler Inbound Marketing every day and writes about her experiences in order to help spread the knowledge she has gained!

6 min read

How Builder Funnel Can Make Your Video Marketing Dreams Come True

When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change, new social media platforms arise, and new forms of paid advertising crop up every few months.

personal-professional-growth-construction-business

5 min read

How to Foster Personal & Professional Growth in Your Construction Business

Running a construction business in the 21st century is a whole new ball game. There are always new materials, trends, safety considerations, technology, marketing strategies, sales techniques, and customer expectations to handle. How do you stay on top...

builder-funnel-remote-marketing-internship-and-how-to-apply

6 min read

An Inside Look at Builder Funnel's Remote Marketing Internship Program [and How to Apply]

Roughly 4 million college graduates entered the job market in April and May of 2020. A couple of unexpected factors came into play at once for Builder Funnel. We saw that as those who relied solely on word of mouth marketing began struggling to bring in...

How to Make An Online Facebook Event for Your Open Houses

4 min read

How to Make An Online Facebook Event for Your Open Houses

As of 2016, Facebook boasts 1.59 billion monthly active users on its platform.  To put that into more tangible terms, the population of India is roughly 1.252 billion and America is 303 million. So if Facebook were a country, it would be about as large...

The Anatomy of the Perfect Facebook Post: Studying a Viral Client Success Story

4 min read

The Anatomy of a Perfect Facebook Post: Studying a Client Success Story

Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares. You read those numbers correctly.

How_to_Make_Facebook_Albums_to_Promote_Your_Remodeling_Projects.jpg

4 min read

How to Make a Facebook Album Promoting Your Remodeling Project

Facebook is one of the most powerful tools for reaching your target audience.  As a remodeling business, you already know by now how important social media marketing is for promoting your business.  But if you're looking for an extra step that will...

Social Media Tactics that Improve Your Engagement with Remodeling Leads

3 min read

Social Media Tactics that Improve Your Engagement with Remodeling Leads

Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was simple. But, in the age where we have seen it all and don't fall for the same tactics, social media...

When, Where, and Why to Include Hashtags in Your Remodeler Marketing

6 min read

When, Where, and Why to Include Hashtags in Your Remodeler Marketing

It's 2022 - are hashtags still relevant?

Social media sites are constantly buying each other, changing their algorithms, and evolving their expectations of you as a remodeler. I know because I'm in it every day. It's important to recognize that there's a...

Building a digital marketing strategy for a custom homebuilder on a computer

4 min read

Building A Digital Marketing Strategy Is Like Building A Custom Home

It's 2020. If you're not maximizing digital marketing to grow or maintain your custom home building business, you're falling behind your competition.

 

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