When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change, new social media platforms arise, and new forms of paid advertising crop up every few months.
When it comes to digital marketing for home builders, remodelers, and contractors, the landscape is always changing. Google search algorithms change, new social media platforms arise, and new forms of paid advertising crop up every few months.
Running a construction business in the 21st century is a whole new ball game. There are always new materials, trends, safety considerations, technology, marketing strategies, sales techniques, and customer expectations to handle. How do you stay on top of it all?
Roughly 4 million college graduates entered the job market in April and May of 2020. A couple of unexpected factors came into play at once for Builder Funnel. We saw that as those who relied solely on word of mouth marketing began struggling to bring in new leads during the initial coronavirus surge, our clients who had months or years of content marketing working to their favor continued to grow in market share. Not only did construction remain essential in nearly every state, but the value of inbound marketing had been laid bare for all to see.
As of 2016, Facebook boasts 1.59 billion monthly active users on its platform. To put that into more tangible terms, the population of India is roughly 1.252 billion and America is 303 million. So if Facebook were a country, it would be about as large as America and India combined.
So with that in perspective, are you positive you're using Facebook as efficiently as you could be?
Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares. You read those numbers correctly.
