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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

The Costs of Inbound Marketing for Homebuilders and How It Compares to Website Redesign

Inbound Marketing, Home Builder Marketing, Website Development

Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more customers. While this might be effective in the short term, it is impractical to redesign a website whenever it loses its effectiveness. For home builders, it is important to follow inbound marketing best practices to get the most exposure and reach the most customers. The following is an examination and comparison of the costs of inbound marketing and website redesign.

3 Things Remodelers Should Expect from Their Marketing Company

Digital Marketing for Remodelers, Inbound Marketing

You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the importance of reaching out to new prospects and generating new business, but your “sweet spot” is in doing the remodeling—not generating the leads.

What Online Marketing Metrics Should Your Remodeling Company Look At?

Inbound Marketing, Digital Marketing for Remodelers

Home remodelers know the wisdom of the old adage: “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with the marketing efforts to promote your home remodeling business.

257 Effective Home Builder Blog Topic Ideas

Inbound Marketing, Home Builder Marketing, Blogging

If you are a home builder or run marketing at a home building company, blogging can be one of the most important and effective marketing strategies to implement. But how can you make sure you blog consistently every month, every year, and beyond without running out of ideas?

Don't sweat it! We have 257 blog topic ideas (yes, 257!) that you can use for free!  Never run out of topics again! Now let's dive in:

How Home Remodelers Can Combat Negative Reviews

Inbound Marketing, Customer Reviews, Digital Marketing for Remodelers

As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your business in fear that they may have the same experience. They can also give business to your competitors with higher review ratings. While it’s easy to get irritated by a bad review, it’s crucial to understand why the customer felt the need to write it and what you can do to fix it.