Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

4 Reasons You Need Great Landing Pages on Your Home Builder Marketing Website

Inbound Marketing, Website Design, homebuilder marketing

A landing page has a specific purpose: to capture leads. Other pages on your site may give general information about your company, your team, and areas of expertise or locations served. They appeal to a broad spectrum of visitors, from casual browsers to determined searchers. But they’re a bit shotgun in approach. They give the big picture.

How a Positioning Statement Makes You a Client's First Choice

Inbound Marketing, homebuilder marketing, positioning statement, homebuilder branding

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?

The Magic of Event Marketing for Remodeling Contractors

Inbound Marketing, social media, Event Marketing

The-Magic-of-Event-Marketing-for-Remodeling-ContractorsCustomers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one of the fastest growing methods of marketing these days. Events offer opportunities for your prospective clients to meet and interact with you and your team, and to get a sense of your focus and expertise. 

"Brand Journalism" – Can It Boost Your Homebuilder Marketing?

Inbound Marketing, homebuilder marketing, brand journalism

Over the years, consumers have been so bombarded with every method of marketing and sales known to man that they have begun to “tune out” most methods. This is one of the reasons for the birth of inbound marketing, which happens when the consumer asserts their right to source the information they want and need themselves. Marketing practices have had a bad rap, and people typically don’t trust anything that sounds like sales-speak.

20 Great Topic Ideas for a Homebuilder Blog

Inbound Marketing, homebuilder marketing, homebuilder blog

You don’t have to be a writer to suffer from writer’s block! One of the most difficult aspects of inbound marketing is coming up with subjects to cover for your homebuilder blog. There are actually a number of ways to go about getting inspiration, but we’ve done the work for you and put together this list of 20 topic ideas you can use, in 4 different categories: 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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