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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Make a Facebook Album Promoting Your Remodeling Project

Social Media Marketing, Inbound Marketing, Facebook Marketing for Remodelers

Facebook is one of the most powerful tools for reaching your target audience.  As a remodeling business, you already know by now how important social media marketing is for promoting your business.  But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.

What Online Marketing Metrics Should Your Remodeling Company Look At?

Inbound Marketing, Digital Marketing for Remodelers

Home remodelers know the wisdom of the old adage: “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with the marketing efforts to promote your home remodeling business.

4 Reasons You Need Great Landing Pages on Your Home Builder Marketing Website

Inbound Marketing, Website Design, Home Builder Marketing

A landing page has a specific purpose: to capture leads. Other pages on your site may give general information about your company, your team, and areas of expertise or locations served. They appeal to a broad spectrum of visitors, from casual browsers to determined searchers. But they’re a bit shotgun in approach. They give the big picture.

How a Positioning Statement Makes You a Client's First Choice

Inbound Marketing, Home Builder Marketing, positioning statement

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?

The Magic of Event Marketing for Remodeling Contractors

Social Media Marketing, Inbound Marketing, Event Marketing

The-Magic-of-Event-Marketing-for-Remodeling-ContractorsCustomers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one of the fastest growing methods of marketing these days. Events offer opportunities for your prospective clients to meet and interact with you and your team, and to get a sense of your focus and expertise. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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