A landing page has a specific purpose: to capture leads. Other pages on your site may give general information about your company, your team, and areas of expertise or locations served. They appeal to a broad spectrum of visitors, from casual browsers to determined searchers. But they’re a bit shotgun in approach. They give the big picture.
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?
Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one of the fastest growing methods of marketing these days. Events offer opportunities for your prospective clients to meet and interact with you and your team, and to get a sense of your focus and expertise.
Over the years, consumers have been so bombarded with every method of marketing and sales known to man that they have begun to “tune out” most methods. This is one of the reasons for the birth of inbound marketing, which happens when the consumer asserts their right to source the information they want and need themselves. Marketing practices have had a bad rap, and people typically don’t trust anything that sounds like sales-speak.
You don’t have to be a writer to suffer from writer’s block! One of the most difficult aspects of inbound marketing is coming up with subjects to cover for your homebuilder blog. There are actually a number of ways to go about getting inspiration, but we’ve done the work for you and put together this list of 20 topic ideas you can use, in 4 different categories: