With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.

Facebook is one of the most powerful tools for reaching your target audience.  As a remodeling business, you already know by now how important social media marketing is for promoting your business.  But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.

You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the importance of reaching out to new prospects and generating new business, but your “sweet spot” is in doing the remodeling—not generating the leads.

Home remodelers know the wisdom of the old adage: “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with the marketing efforts to promote your home remodeling business.

As a homebuilder, you’ve probably seen the data about the dearth of first-time homebuyers.  In 2015, less than one-third of all homebuyers were first-time buyers. That’s a troubling trend, but there seems to be some good news on the horizon.