Remodeling Marketing Metrics From Builder Funnel Clients

How is your marketing supporting your business? How are people engaging with your company online, and more importantly, how does this translate to your bottom line? Effective marketing metrics are crucial for understanding and optimizing your digital marketing efforts. Builder Funnel specializes in digital marketing for construction companies, helping remodelers and builders achieve impressive results for their digital efforts. We’re here with a bird’s eye view of our clients' important numbers and example metrics, providing benchmarks for what other remodelers and builders can expect from their marketing activities.

Why Marketing Metrics Matter

Tracking marketing metrics is essential for evaluating the success of your marketing activities and making data-driven decisions. These metrics help you understand what’s working, what’s not, and where to focus your efforts for the best results. 

Key Marketing Metrics for Remodelers to Track

All About Email Marketing Metrics

Email marketing is a powerful tool for engaging your audience and driving conversions. Here are the key email marketing metrics you should be tracking.

Email Open Rate

Email open rates are a critical indicator of your email campaign’s effectiveness. They measure the percentage of recipients who open your emails. For Builder Funnel clients, the average email open rate is an impressive 31.9%, significantly higher than the construction industry average of 21.8%. This high open rate indicates that our clients’ emails are well-targeted and engaging. Highlighting our success, some clients have achieved email open rates exceeding 60% in June 2024. 

Email Click-through Rate

The click-through rate (CTR) measures the percentage of recipients who click on a link within your email. Builder Funnel clients boast an average CTR of 19.6%, far surpassing the construction industry average of 1.1%. This high CTR suggests that the content of our clients’ emails is compelling and encourages readers to take action. In June 2024, some clients saw over ⅓ of their email openers take action and click on the links provided. 

Strategies for Achieving High Email Metrics

• Segmentation and Personalization: By segmenting your email list and tailoring content to different audience segments, you can ensure that your emails are relevant and engaging to each recipient.
• Compelling Subject Lines: Crafting attention-grabbing subject lines can significantly increase open rates. Use personalization, urgency, and curiosity to entice recipients to open your emails.
• Clear and Engaging CTAs: Ensure your emails have clear and compelling calls-to-action that guide recipients toward the desired action, whether it’s clicking a link, filling out a form, or making a purchase.
• A/B Testing: Regularly test different email elements, such as subject lines, content, and CTAs, to see what resonates best with your audience and optimize your campaigns accordingly.

What About Website Performance Metrics?

Effective digital marketing for construction companies requires a strong online presence, largely measured by your website's performance. Here are the key website performance metrics to track and how Builder Funnel clients fare.

Web Page Sessions

Web page sessions indicate the number of visits your website receives, showcasing its ability to attract traffic. Some Builder Funnel clients have reported nearly 7,000 sessions on their web pages in a single month, demonstrating the success of targeted marketing strategies and high-quality content. 

Session to Contact Rate

This metric measures the percentage of web sessions that result in a visitor taking action to contact your business. Builder Funnel clients enjoy an average session-to-contact rate of 1.7%, compared to the construction industry average of 0.5%. One standout client achieved a 4% session-to-contact rate in June, highlighting the effectiveness of strategic calls-to-action (CTAs) and optimized landing pages. 

Strategies for Improving Website Performance

• SEO Optimization: Your company should include the regions you serve and the services you offer, phrased the way folks in your area search for them online. Each unique business will have a different set of relevant keywords. 
• Engaging Content: Create valuable content that addresses the needs and interests of your target audience. High-quality blog posts, case studies, and project showcases can drive more sessions and improve engagement.
• Clear CTAs: Ensure your website has clear and compelling CTAs that guide visitors toward contacting you. Use contrasting colors, persuasive language, and strategic placement to enhance accessibility, visibility, and effectiveness.
• User Experience: Optimize your website for a seamless user experience, with fast load times, mobile responsiveness, and easy navigation to keep visitors engaged and encourage them to take action.

Learn About Lead Generation Metrics

Generating leads is a primary goal of any marketing strategy for construction companies. Tracking lead generation metrics helps you understand the effectiveness of your marketing efforts in attracting and converting potential clients.

New Contacts

The number of new contacts generated through your marketing efforts is a key indicator of your campaign's success. Builder Funnel clients average 46 new contacts per month, with one exceptional client acquiring 132 new contacts through their website in June. This metric highlights the effectiveness of our targeted marketing strategies in driving lead generation.

Strategies for Effective Lead Generation

• Premium Content Offers: Create valuable gated content, such as eBooks, whitepapers, and cost guides, to capture leads' information. Promote these offers through blog posts, social media, and email campaigns to attract new contacts.
• Email Marketing Campaigns: Implement segmented email marketing campaigns to nurture leads and engage your audience. Use personalized content and targeted messaging to drive higher open and click-through rates.
• Retargeting Ads: Use retargeting ads to re-engage visitors who have previously interacted with your website but didn't convert. Display targeted ads on platforms like Google and Facebook to bring them back and encourage them to take action.
• Content Quality: Focus on producing high-quality, informative blog posts that address the pain points and interests of your target audience.

Curious About Content Engagement Metrics?

Engaging content is a cornerstone of successful digital marketing for construction companies. Measuring how your audience interacts with your content can provide valuable insights into its effectiveness and areas for improvement.

Time per Blog Page View

The average time visitors spend on a blog page is a strong indicator of content quality and relevance. Builder Funnel clients see an average blog page view time of 89 seconds, significantly higher than the industry average of 15 seconds. One standout client experienced over 2 minutes per session on their blog pages last month. 

Strategies for Increasing Engagement Time

• In-depth Articles: Create comprehensive, well-researched articles that provide valuable information such as pricing and answer common questions. 
• Multimedia Content: Incorporate images, videos, and infographics to make your content more engaging and digestible. Visual elements can break up text and keep readers interested.
• Internal Linking: Use internal links to guide readers to related content on your website, encouraging them to spend more time exploring your resources.
• Readable Format: Break up text with headers, bullet points, and short paragraphs to make it easier for readers to skim and find the information they need.

Call-to-Action (CTA) Metrics

CTAs are critical for converting engaged visitors into leads and customers. Builder Funnel clients average a 2.3% CTA rate, compared to the construction industry average of 1.7%. Our highest-performing client achieved a 7% CTA rate last month, demonstrating the power of well-placed and compelling CTAs.

Strategies for Effective CTAs

• Clear and Compelling Language: Use action-oriented language that tells visitors exactly what you want them to do, such as "Download Now," "Get a Free Quote," or "Schedule a Consultation."
• Strategic Placement: Place CTAs in high-visibility areas, such as at the end of blog posts, in sidebars, and within the content itself.
• Visual Appeal: Make your CTAs stand out with contrasting colors, bold text, and eye-catching designs.
• Value Proposition: Communicate the benefits of taking action, whether it’s gaining access to exclusive content, receiving a free consultation, or learning more about your services.

The Builder Funnel Advantage to Digital Marketing

Builder Funnel is your expert partner in your construction company’s growth and continued success. Here’s why you should consider us as your clip-in digital marketing team. 

Customized Strategies: We understand that each construction business is unique. We create personalized marketing plans that align with your specific goals and target audience, ensuring the best possible results.

Dedicated Support: Our team provides ongoing support and regular performance reports, keeping you informed and confident in your marketing efforts. We work closely with you to continuously optimize your strategies based on data and insights.

Expertise in Construction Marketing: With years of experience in the construction industry, we know what works and what doesn’t. Our deep understanding of the sector allows us to create targeted and effective marketing strategies that other agencies might miss.

Holistic Approach: We integrate all aspects of digital marketing, from local SEO and content marketing to Google Ads and social media management. This cohesive strategy maximizes your online visibility and lead-generation efforts.

Data-Driven Results: We use advanced analytics to track and measure the performance of your campaigns. This allows us to make data-driven adjustments that continuously improve your ROI and help you achieve your marketing goals.

Innovative Techniques: To keep your business competitive, we stay ahead of the curve with the latest digital marketing trends, such as voice search optimization and AI-driven personalization. Our innovative techniques ensure that your marketing strategies are always cutting-edge and effective.

If you're ready to elevate your marketing efforts and achieve similar success, Builder Funnel is here to help. Ready to see these results for your own business? Book a consultation with Builder Funnel today for a personalized marketing strategy tailored to your needs. Let’s build your success story together!