If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.
Creating a marketing plan for your remodeling company is not a difficult task. But, it is a task that requires some thought and planning in order to execute it properly. We have all heard the old saw “if you don’t know where you are going, any road will get you there.”
Copper Sky Renovations, a reputable design-build remodeling company in the bustling market of Atlanta, came to Builder Funnel in early 2017 with one explicit goal: to double their revenue. Our team shortly began to brainstorm how we could make the most significant impact with our content. In early 2018, we created several pieces of content aimed at answering one of the most critical questions in remodeling: "How Much Does This Cost?".
It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever evolving, there IS always something new to help your business succeed in the digital space. With the downfall of Google+, Google My Business has risen.
You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound marketing strategies, how you can measure them, and how to create better plans in the future based on the data.
