You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.