If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.
The same thing is true as you invest in and build your presence on the Web. The work you put in now builds equity for later. Maybe you’ve had clients that look for ways to cut corners in order to save a few bucks. You know what you tell them—how you warn them about the dangers of trying to skip phases of the building process, or about using substandard materials.
Building your website—and all of the social media marketing activities linked to it—is like building a digital house. It doesn’t have to be a mansion, but if it’s going to meet your needs it needs to be a quality building. The various pages of your website need to work together just like the rooms in a physical house you build. Your “digital house” needs to look good and function properly. And you want it to be a place where guests feel at home—where their needs are met—so that they’ll come back regularly.
As a builder you know that money isn’t the only critical investment that homeowners make in a new home. Individuals who invest time and energy thinking through what they really want are more likely to end up with what they really want. You need to take the same approach to building your website—your digital house.
Taking advantage of the power of the Internet isn’t just a good idea for builders and remodelers—it’s crucial for survival and success. We’d like to encourage you to invest a bit of time in broadening your understanding of how you can make sure your online presence makes a difference. You’ll learn how to drive more traffic to your site, how to convert website visitors to qualified leads, and how you can dominate your competitors with your web presence.
It’s an investment that can pay great dividends down the road!