Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends.
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.
We launched the first-ever State of Remodeler Marketing Report and we want to make sure you get the facts on what’s happening in the industry and how you can improve your remodeler marketing.
Download the full report to get all the info, takeaways, and insights on where you should be spending your time and money next year. Here are eight stats from the 2019 State of Home Builder Marketing Report that might have you questioning your marketing and sales practices.
One of the things most remodelers love most about their business and their industry is actually remodeling houses. One of the things many of them hate is the financial rollercoaster that they often find themselves on because of the busy season and the inevitable slow down. It seems that a remodeling business is either booming or it’s slow. Many remodelers wish they could flatten out that sales cycle so that it’s not always boom or bust but rather a steady stream of projects throughout the entire year.
As a remodeler, you know how important having a full sales pipeline is for continuing business. If you don’t have leads at each stage of the sales funnel, you’re bound to have slow times with no projects to work on. But, what if you could use your website as a lead generation tool to collect more leads and nurture those leads through your sales funnel? The good news is, you can. In this post, we’ll explain how.
