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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Your Site Should be HTTPS. Here's Why.

SEO, Website Development, Home Builder Marketing

You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but to really understand the switch to HTTPS, we need to start with the basics. What is HTTP? What is HTTPS? And why do we need to switch?

30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

Home Builder CRM, Home Builder Marketing, State of Home Builder Marketing Report

Home Builder Marketing Challenges & Priorities

1.  67% of home builders #1 marketing challenge is converting leads to customers.

2.  26% of home builders said a top marketing challenge was managing the website.

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Houzz, Home Builder Marketing, Digital Marketing for Remodelers

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

Inbound Marketing: The #1 Marketing Tactic for Homebuilders and Remodelers

Home Builder Marketing, Digital Marketing for Remodelers

Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.

Standing Out from Your Competition with High-Quality Photos: Why it’s Important

Home Builder Marketing, Home Builder Content Marketing

 According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than that of text.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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