You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.
Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email campaigns wisely is well worth the trouble as it can make your marketing campaign a more effective one.
Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends.
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.
Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation management?
