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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

The Benefits of Using Instagram for Your Home Building or Remodeling Business

Social Media Marketing, Inbound Marketing, Marketing Tools, Website Optimization, Home Builder Marketing, Instagram Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers, Instagram Marketing for Home Builders

With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.

Remodelers: Here's How You Can Turn Your Customers Into Promoters

Remodeler Lead Generation, Branding, Word of Mouth, Digital Marketing, Reputation, Home Builder Marketing

After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.

Your Site Should be HTTPS. Here's Why.

SEO, Website Development, Home Builder Marketing

You may have been hearing about ‘HTTPS’ and what it means for the security of your website. We know that all websites are prefaced with an HTTP, but to really understand the switch to HTTPS, we need to start with the basics. What is HTTP? What is HTTPS? And why do we need to switch?

30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

Home Builder CRM, Home Builder Marketing, State of Home Builder Marketing Report


Home Builder Marketing Challenges & Priorities

1.  67% of home builders #1 marketing challenge is converting leads to customers.

2.  26% of home builders said a top marketing challenge was managing the website.

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Houzz, Home Builder Marketing, Digital Marketing for Remodelers

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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