3 min read
Having a list of prospective customers is only the first step in generating solid construction lead generation. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow-up process or the time and resources to...
3 min read
If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s good! Without new leads it’s impossible to grow your business.
2 min read
Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email...
2 min read
Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of...
1 min read
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep...
1 min read
Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation ...
3 min read
For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing...
2 min read
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website...
2 min read
The 2020 State of Home Builder Marketing Report has arrived! We’ve pulled out our biggest takeaways from the report to give a brief overview of the biggest construction industry trends this year.
3 min read
UPDATE: The 2020 Home Builder Marketing Report is now live!
The 2019 State of Home Builder Marketing Report is now live and we've pulled some of the top takeaways to help you on your way to home builder...
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