Home Builder Marketing Challenges & Priorities
1. 67% of home builders #1 marketing challenge is converting leads to customers.
2. 26% of home builders said a top marketing challenge was managing the website.
Some home builders post new information on their website every month. Some add something new every week. And there are those who put out something new every single day.
How often should you be talking to prospective clients? Do you ever run the risk of “talking too much” and overloading prospects with information?
When you think about promoting your homebuilding business, do you think primarily of the whole process—or are you more focused on the specific activities? If you’re like a lot of homebuilders, it’s a lot easier to look at specific marketing events or activities. It’s a lot easier to wrap your mind around those things.