My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a home builder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.
If you ever get the feeling that marketing your home building business is a never-ending process, you’re right! It never really stops. You’re always trying to fill up your sales funnel and move prospects farther down the line.
There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it comes to a CRM system for your home building business. Do you go with a system that is nationally recognized and has excellent support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your existing internal systems.
What are the new trends in home builder marketing? In order to best know how to market a construction company, it’s good to know what the other guys are doing.
The 2020 State of Home Builder Marketing Report has arrived! We’ve pulled out our biggest takeaways from the report to give a brief overview of the biggest construction industry trends this year.
