Offering incentives for customer referrals can benefit your homebuilder marketing strategy—if you do it carefully. It’s a good low-cost way to generate qualified business leads, and you can reward existing clients for their loyalty at the same time.

Is social media really worth the time, money and effort you put into it? The short answer is yes! Even if your home building business isn’t attracting the type or quantity of leads you expected from social media there are still several good reasons to keep up with it!

You may think analytics and measuring data is overwhelming, and as a home builder, you may even shy away from looking at the marketing numbers. However, the data tells a story of how you can generate more leads. Let’s take a look at a few common inbound strategies, how you can measure them, and how to create better plans in the future based on the data.

For many homebuilders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings and attracting new customers – when done correctly. Is your landing page performing to its full potential? There is more to a good landing page than crisp, sharp looking graphics with a catchy sales pitch. Many factors contribute to a website’s success, but the landing page's conversion ability is one of the most important. The following are a few tips for improving web page design and conversion rates. 

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head:  “Doing the same thing over and over and expecting different results.” Unfortunately, there’s a big difference between liking an idea or a concept and actually putting it into practice.