How to Prepare for a Remodeling Sales & Marketing Workshop

If you're a home remodeler or custom home builder looking for fresh marketing ideas, better sales systems, and a plan to grow your business, attending a sales and marketing workshop might be your smartest investment this year.

Whether you're already signed up for the Builder Funnel Remodeler Growth Workshop or researching your options, this guide will help you know what to expect, and how to prepare to get the most out of it.

What Is a Sales & Marketing Workshop?

A sales and marketing workshop for home builders and remodelers is a hands-on, real-world training experience. You’ll learn how to generate more qualified leads, close more jobs, and simplify your operations, all within a structure built specifically for residential construction businesses.

At Builder Funnel’s Remodeler Growth Workshop, you’ll get:

• Marketing strategies tailored for home remodeling companies and custom home builders

• Sales process optimization to help you close more deals faster

• Tools and tactics that modernize how you attract and convert leads

• Guidance on key metrics and how to make smarter, data-driven decisions

• A peek into how top-performing builders position themselves with brand, content, and educational design

This isn’t theory. This is a working workshop with real-world exercises, real-time feedback, and proven frameworks that translate to real growth.

Who Should Attend This Marketing Workshop?

This event is for:

• 🛠️ Remodelers ready to boost their lead generation strategy

• 🏗️ Custom home builders looking to elevate their digital marketing

• 💼 Business owners or sales managers who want a structured sales process

• 📊 Anyone searching for marketing tips for home builders or how to grow a remodeling business

If you’ve been Googling "best marketing strategies for remodelers" or "how to get more leads for home building," this is the workshop for you.

What Kind of Sessions Can You Expect?

We’re not giving away the full playbook (you’ll have to attend for that 😉), but here’s a taste of what makes this event different, and what gets your creative marketing wheels turning:

• AI in Marketing & Sales (Optional Breakfast Session)
  Get an introductory look at how to incorporate AI tools into your marketing and sales systems to stay ahead of the competition without adding more to your plate. A rare chance to innovate and automate.

• Unlock Your Business Worth & Metrics That Matter
  Identify the key performance indicators shaping your remodeling or building business, and set realistic goals.

• Remodeler Marketing Framework
  Analyze your business across core marketing pillars and build a strategy rooted in industry best practices.

• Brand Positioning, Offers & Website Audits
  Align your brand, offers, and web presence with what high-value clients are seeking, delivered with actionable clarity.

Plus:

• Curated roundtable discussions by revenue or challenge

• Expert sessions on sales success, operational rhythm, and culture that scales

• A Q&A panel featuring Builder Funnel experts to tie it all together

How to Prepare for the Workshop

To maximize your ROI, come prepared. Here's how:

1. Complete Your “Pre-Workshop Homework”

Coming ~3–4 weeks pre-event, this packet guides you to collect your core metrics:

• Website traffic

• Cost per lead / acquisition

• Conversion rates (lead ➝ sale)

• Average job size, close rate

• Lead source breakdown (Google, referrals, ads, etc.)

Even partial data helps you personalize your experience and build a better plan.

2. Clarify Your Goals

Define what you want to walk away with, be it:

• A better lead generation engine

• A scalable sales system you can train others on

• An entry point into AI without getting overwhelmed

3. Bring Curiosity & Openness

You're about to explore AI, automation, numbers, processes, and creative marketing. Be ready to learn, ask questions, and leave behind old habits.

What You’ll Walk Away With

• A self-curated plan designed for your remodeling or home building business, curated with our experts

• Clarity on key metrics and performance benchmarks

• Sales systems designed to scale with or without your day-to-day involvement

• A refined brand position, compelling offers, and a stronger website foundation

• Tactical know-how in AI integration, tracking systems, and marketing automation

• A take-home, carefully organized workbook with all the notes you took during sessions to remember your goals, insights, ideas, and baked-in tips or checklists.

• A supportive peer network of industry builders

  
  
  

Why This Workshop Is Different

This isn’t a generic business seminar. It’s laser-focused on the remodeling and home building industry and action-oriented from day one.

"I didn't really know what to expect for sure... I've watched lots of Spencer's webinars so I knew I was going to walk away with valuable information and learn a lot of things, but he just went above and beyond. It covered so much more. . . this is so specific to the industry that you just can't replace that information. . . it's just so fine-tuned and it's so much above and beyond a marketing company." – Jennifer Miller, Zieba Builders

FAQ

Q: Do I need marketing experience or tech skills?
A: No experience required. Sessions, including AI tools, are beginner-friendly and demonstrated by our experts.

Q: Will I really get more remodeling leads?
A: Yes. You’ll learn how to build a system for consistent, quality lead generation and learn how to optimize ROI.

Q: Is it suitable for both small and larger remodeling and building companies?
A: Absolutely. We segment roundtables by business size and challenge to ensure relevance.

Q: Will I leave with an actual marketing plan?
A: Yes. You'll leave with checklists, benchmarks, and next steps that you can implement right away.

Ready to Market Smarter and Build Better?

If you're searching for remodeling marketing strategies, AI for builders, or custom home builder marketing ideas, this workshop delivers the strategy and support to grow your business with clarity and confidence.

Secure your spot at the next Remodeler Growth Workshop 👉 and walk away with a plan to elevate your business.

Have questions about the Builder Funnel Growth Workshop?

Learn more about the event (October 14-15, 2025) here, or email us at workshop@builderfunnel.com!