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Spencer Powell

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Essentials for Optimizing Your Home Builder Website

Spencer Powell | Dec 7, 2020 7:15:00 AM | SEO

In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder website!” We’ve even posted articles about it ourselves because it’s just as important for home builders as it is for any other business. Search Engine Optimization (SEO) is, indeed a critical element of online marketing. But let’s demystify at least part of this “optimization” thing. It’s really about making sure you get the most out of your website and that you’re reaching the right people with your message.

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How Marketing Automation Helps Generate Home Building Leads

Having a list of prospective customers is only the first step in generating solid construction lead generation. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.

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A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want, but all of a sudden the salesperson is slinging terminology and acronyms around you’ve never heard of and you’re left feeling “less than brilliant” about your proposed purchase.

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The Top 21 Construction Podcasts to Listen to in 2021

Spencer Powell | Nov 20, 2020 1:13:33 PM | Builder Funnel Radio

There is no doubt that podcasting has exploded, and with good reason. What other method allows you to get focused, current content on the subject of your choice that you can consume on the run? Whether walking the dog, driving to a job site, or eating lunch, podcasts are a great way to increase your knowledge while doing other necessary activities. With that in mind, we have compiled what we think are some of the top podcasts for you to check out in the construction and remodeling space. While 2020 may go down in history as the Year of the Pandemic, let’s make 2021 the Year of the Podcast.

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Here's What You Need to Know About Home Builder Email Campaigns

Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email campaigns wisely is well worth the trouble as it can make your marketing campaign a more effective one.

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