Spencer Powell

8 min read

How to Tell if Your Marketing Agency Is Doing Anything: A Self-Check for Remodelers and Custom Home Builders

You sign the check every month. The report shows up right on time, full of green arrows and words like "impressions" and "engagement." And the phone?...

4 min read

Why More Content Does Not Always Mean More Leads

A lot of builders and remodelers assume content marketing is simple. Publish more blogs. Post more often. Send more emails. Show up more.

4 min read

What to Ask Before Hiring a Marketing Agency for Your Construction Company

Hiring a marketing agency can mean handing over a meaningful chunk of your growth budget to people who will influence how homeowners find you,...

4 min read

DIY AI vs Freelancer vs Generalist Agency vs Specialist Agency

If you are a remodeler, custom home builder, or contractor trying to grow, you have more marketing options than ever. You can use AI yourself. You...

4 min read

Why Cheap Marketing Gets Expensive Later

You know the story all too well. Two contractors can both quote a kitchen remodel. Both proposals say, “cabinets, countertops, flooring, electrical,...

4 min read

Should You Use AI for Your Marketing or Hire an Agency?

For $20 a month, you can now ask AI to do work businesses used to pay marketers thousands of dollars to produce. So…why exactly would you still hire...

12 min read

The 7 Best PPC Services for Remodeling Firms

Most remodeling company owners I talk to have a complicated relationship with paid advertising. They've either never tried it, tried it and got...

8 min read

We Gave Claude a Job. It Became Our Sales Coach.

7 min read

No Fluff, Just Results: 7 Real Lessons from Helping Remodelers Win in 2025

There’s no shortage of “thought leadership” in the remodeling space. Mostly thought, not much leadership. Roundtables, webinars, and posts filled...