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Spencer Powell

Recent Posts

The Best Construction CRMs for Home Builders, Remodelers, and Contractors

There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it comes to a CRM system for your home building business. Do you go with a system that is nationally recognized and has excellent support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your existing internal systems.

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3 Ways to Do Real-Time Marketing for Your Remodeling Business

Spencer Powell | Nov 19, 2019 11:16:00 AM | Digital Marketing for Remodelers

“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable.” 

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Why Every Remodeler Needs to Use a CRM

Spencer Powell | Jul 18, 2019 12:44:00 PM | CRM

Why Every Remodeler Needs to Use a CRMAs a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about designing and delivering great remodeling results. A big part of your business is about getting contacts, leads, and prospects — and turning them into customers.

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How Marketing Automation Helps Generate Home Building Leads

 

 

Having a list of prospective customers is only the first step in generating solid home building leads. It doesn’t mean you’re going to get business from all of them. And unless you have a good lead follow up process or the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? Automate your follow ups.

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Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

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