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Spencer Powell

Recent Posts

How Small Home Builders are Competing with Larger Builders

Spencer Powell | Oct 21, 2020 7:15:00 AM | Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?           

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Laying the Foundation for Your Home Builder Marketing Plan for 2021

Spencer Powell | Oct 16, 2020 2:45:00 PM | Home Builder Marketing

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing plan for the new year.

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How to Create a Remodeler Marketing Plan for 2021

Creating a marketing plan for your remodeling company is not a difficult task. But, it is a task that requires some thought and planning in order to execute it properly. We have all heard the old saw “if you don’t know where you are going, any road will get you there.”

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5 Ways Home Builders Can Use Marketing Automation to Save Time and Money

Spencer Powell | Sep 14, 2020 10:00:00 AM | Home Builder Marketing

If you ever get the feeling that marketing your home building business is a never-ending process, you’re right! It never really stops. You’re always trying to fill up your sales funnel and move prospects farther down the line.

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The Best Construction CRMs for Home Builders, Remodelers, and Contractors

There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it comes to a CRM system for your home building business. Do you go with a system that is nationally recognized and has excellent support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your existing internal systems.

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