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How to Generate Free Contractor Leads in 2021

Spencer Powell | Feb 18, 2021 12:14:11 PM | For Contractors

In this article, we're going to discuss how to get free contractor leads. If you're looking to generate no-cost leads as a general contractor, it probably means you have more time than money at the moment. Lead generation always requires one or the other - time or money. The money method is to spend on things like advertising or marketing or hire someone (an agency or employee) to do this for you! The time method is you or someone you already have on your team will execute certain marketing strategies to attempt to get qualified leads without spending an extra cent.

Below, we'll cover how to use certain marketing channels to generate construction leads with no monetary investment!

Free Contractor Leads from Your Website

We're assuming most of you reading this already have a website for your construction business. If you don't, you will need to invest (at a very low cost) to purchase a domain name, buy website hosting, and use a free or paid theme to create your website. 

Let's assume you already have a website, and you don't want to spend more than you're already spending to generate more leads for the purpose of this example. Here's what you do:

1. Create a Robust Contractor Website Architecture

What does this mean? You need to make sure your website is easy to navigate. Someone should be able to go to your website and find out what you do, where you do it, why they should choose you, and answers to the other burning questions they might have. By doing this the right way, you'll naturally get more website traffic and subsequently free leads just by making sure your website operates the way it should! Click here to watch a video with tangible examples and additional ideas of this in practice.

2. Start Blogging as a Contractor

Once your website navigation and structure is where it should be, you can start blogging as a contractor to generate more free leads. How does this work? You may write a blog on "How much does a [Your Service] cost in [Your Location]?" blog post. You write about what people can expect when it comes to this subject, and then pitch your services and why your costs are the most affordable, best value, highest quality, etc. Then, inevitably, some people will convert into leads off of that blog. Discover additional blog posts you can write and other examples in our this free video.

Free Contractor Leads from Social Media

It's free to create a Facebook Page. It's free to create an Instagram Profile. It's free to create a LinkedIn profile and company page. It's free to create a Youtube Channel (hint: video content is doing really well right now). Again, you have to spend the time posting, connecting, responding, and engaging on these platforms, but if you do, you'll be able to use your time to generate free contractor leads vs. spending a ton of money! And if you're looking for the perfect balance between spending your money and time on social media, check out our Done for You Social Media Program for Contractors, Remodelers, and Home Builders!

Other Ways to Get Free Contractor Leads

Here's a more condensed list of methods for generating free contractor leads!

  • Optimize your website (SEO)
  • Rewrite Website Pages
  • Start Blogging
  • Submit Guest Blog Posts
  • Partner with Local Businesses
  • Send a Email Newsletter
  • Post Project Videos
  • Ask for Referrals
  • Tell Your Friends
  • Submit Articles to Publications
  • Go Door-to-Door
  • Add Live Chat to Your Website
  • Use Social Media
  • Write a Guide or eBook

Remember, nothing is truly free. You'll either be trading your time or your money to get new, qualified leads. Which method you use is up to you! And if you want are ready to balance the time and money you're spending to get new leads, free free to reach out us or join Builder Funnel Academy, the #1 online community and marketing program for contractors!

Free Contractor Leads [Free Video]

If you liked the content above, learn more about generating free contractor leads with real examples in this video! Enjoy!

Builder Funnel can help you generate more leads (and SALES)! Want to know more? Start by checking out the case study below, and learn how we helped one remodeling company dramatically increase their revenue!

Marketing Case Study

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