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Explore options for growing your remodeling business, get actionable steps to increase revenue and profit, and walk away with valuable insights on your digital presence.
 

Spencer Powell

Spencer is a marketer, doubles volleyball player, and a Chipotle super fan.

How Small Home Builders are Competing with Larger Builders

2 min read

How Small Home Builders are Competing with Larger Builders

We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath....

Home Builder Marketing Plan for 2018

3 min read

Laying the Foundation for Your Home Builder Marketing Plan for 2023

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting...

Newsjacking for Remodelers

4 min read

3 Ways to Do Real-Time Marketing for Your Remodeling Business

“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release...

CRM Facts for remodelers

4 min read

Why Every Remodeler Needs to Use a CRM

As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about...

houzz-commoditizing-construction-industry.png

2 min read

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes...

Headshot middle aged man with puzzled face expression and question marks above head looking up isolated grey wall background. Human emotion feeling body language perception problem solution concept

3 min read

Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...

Builder Funnel

3 min read

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to...

Builder-Funnel-The-Importance-of-Customer-Service-in-the-Construction-Industry

2 min read

The Importance of Customer Service in the Construction Industry

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have...

2 min read

Home Builder Marketing: Too Much or Not Enough?

When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.

2 min read

5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies

No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...

 

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