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Spencer Powell

Spencer is a marketer, doubles volleyball player, and a Chipotle super fan.

4 min read

Why Every Remodeler Needs to Use a CRM

As a remodeler you use a lot of different tools to deliver great results for your clients. The thing is, however, that your business isn’t just about designing and delivering great remodeling results. A big part of your business is about getting...


2 min read

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you...

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3 min read

Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need education, particularly when it comes to topics such as home building.  Let’s face it, not everyone is a...

Builder Funnel

3 min read

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to find themselves at a disadvantage. You might think it’s an unwanted inconvenience and that it’s more...


2 min read

The Importance of Customer Service in the Construction Industry

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have several poor reviews on Google, Facebook, and other review sites, chances are your potential customers...

2 min read

5 Common Mistakes Home Builders Make On Google AdWords

Did you know that approximately 80 percent of home buyers begin their search online? With so many potential buyers beginning their search on the internet, it’s absolutely critical for home builders to push their site to the top of search engines as...

2 min read

Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They...

2 min read

Home Builder Marketing: Too Much or Not Enough?

When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.

2 min read

5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies

No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front doors, and that includes people interested in home building or who need building services. The good news...

Branding Ideas for Home Builders, Remodelers, and Contractors

5 min read

Branding Ideas for Home Builders, Remodelers, and Contractors

Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy marketplace, home builders, remodelers, and contractors need to create brands that are instantly recognizable...


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