<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1680227565549092&amp;ev=PageView&amp;noscript=1">
blogging

Blog

Spencer Powell

Recent Posts

7 Incredibly Creative Ideas For Your Next Homebuilder’s Blog Post

Spencer Powell | Nov 27, 2018 11:04:16 AM | Home Builder Marketing

If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas, post after post. In fact, there’ll be some days where you feel like you’re recycling content that you’ve previously published. To consistently improve lead conversion and grow your business, your content marketing must not only consistently provide content, but also remain fresh and ahead of your industry.

Read More

Houzz Tips For Homebuilders

Spencer Powell | Nov 27, 2018 10:57:10 AM | Home Builder Marketing

For homebuilders, drumming up clients isn’t always easy. Especially in this economy, finding people who are looking to remodel or build a new house, takes a fair bit of effort and searching. There are tools and services, however, that can make the search easier. The site Houzz.com lists both the homebuilders and the homeowners who are looking to have work done in a particular city, helping them to find and connect with each other. It’s like a social networking site specifically for contracting and construction projects. So how can a homebuilder looking for clients best use Houzz to their advantage? Here are a few tips.

Read More

250 of America's Biggest Home Builders on Social Media: Facebook, Twitter, and Houzz

Spencer Powell | Nov 27, 2018 10:57:07 AM | Social Media Marketing

Social media is becoming more and more important for home builders.  These channels are a great way to engage your audience, exposure your brand and more importantly: drive website traffic.  We’ve compiled social networks for 250 of the biggest home builders in the country based on Professional Builder’s list here.

Read More

Dos (and Don'ts) of Homebuilder Email Marketing Subject Lines

Spencer Powell | Nov 27, 2018 10:55:58 AM | Email Marketing, Home Builder Marketing

Email marketing is one of the most powerful tools homebuilders have, because it enables you to reach your prospective client personally, directly and—if you’ve done your homework—with information you know he (or she) wants to receive. So why isn’t that monthly email you sweat blood and tears over working better for you? The problem could be your subject line! 

Read More

3 Ways to Do Real-Time Marketing for Your Remodeling Business

Spencer Powell | Nov 27, 2018 10:55:54 AM | Home Builder Marketing

“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable.” Those are the opening words of David Meerman Scott’s new book Real-Time: How Marketing & PR at Speed Drives Measurable Success. *Sigh.* It’s yet another new way of marketing that homebuilding and remodeling companies need to get to grips with. But wait – there’s more! This can actually be useful to you.

Real-time marketing is the science of relevance, of making the moment count. The perfect examples came during this year’s Super Bowl, when the power went out for 34 minutes. The marketing gurus working for Kraft Foods’ Oreo cookie brand saw the opportunity, had access to decision makers for approval, and within minutes a tweet went out with a darkened photo of a cookie , saying “Power out? No problem.

Read More