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Spencer Powell

Recent Posts

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to find themselves at a disadvantage. You might think it’s an unwanted inconvenience and that it’s more time-intensive than it’s worth, but statistics from HubSpot show that in 2013, 42% of companies with a Facebook presence believed that the social media platform is critical or “important” to their business. That’s an increase of 75% over the 2012 statistics, which indicates rapid and substantial growth last year. 

So how can a small business use Facebook effectively to generate leads and improve your marketing options? Here are the four main ways companies do it: 

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7 Facebook Post Ideas for Remodelers

There’s an old piece of fishing wisdom that’s been passed on from generation to generation: “If you want to catch fish, fish where the fish are!” The concept holds true for remodeler marketing as well. If you want to snag leads for your remodeling business, go where the leads are.

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5 Common Mistakes Homebuilders Make On Google AdWords

Spencer Powell | Nov 27, 2018 11:04:20 AM | Home Builder Marketing

Did you know that approximately 80 percent of homebuyers begin their search online? With so many potential buyers beginning their search on the internet, it’s absolutely critical for homebuilders to push their site to the top of search engines as quickly as possible. Of course, Google AdWords provides an immediate solution as SEO efforts begin to take hold, but AdWords also poses a unique challenge with its own set of considerations.

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7 Incredibly Creative Ideas For Your Next Homebuilder’s Blog Post

Spencer Powell | Nov 27, 2018 11:04:16 AM | Home Builder Marketing

If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas, post after post. In fact, there’ll be some days where you feel like you’re recycling content that you’ve previously published. To consistently improve lead conversion and grow your business, your content marketing must not only consistently provide content, but also remain fresh and ahead of your industry.

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Houzz Tips For Homebuilders

Spencer Powell | Nov 27, 2018 10:57:10 AM | Home Builder Marketing

For homebuilders, drumming up clients isn’t always easy. Especially in this economy, finding people who are looking to remodel or build a new house, takes a fair bit of effort and searching. There are tools and services, however, that can make the search easier. The site Houzz.com lists both the homebuilders and the homeowners who are looking to have work done in a particular city, helping them to find and connect with each other. It’s like a social networking site specifically for contracting and construction projects. So how can a homebuilder looking for clients best use Houzz to their advantage? Here are a few tips.

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