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Spencer Powell

Spencer is a marketer, doubles volleyball player, and a Chipotle super fan.

3 min read

7 Video Marketing Ideas for Contractors Looking to Grow in 2022

If you're a contractor, remodeler, or home builder, have you considered using video marketing to grow your business this year? If not, you may be behind. Video is one of the best performing marketing strategies construction companies are using today...

Essentials for Optimizing Your Home Builder Website

2 min read

Essentials for Optimizing Your Home Builder Website

In the online marketing world in which we operate, it’s not uncommon to run across articles (and ads!) that urge you to “Optimize Your home builder website!” We’ve even posted articles about it ourselves because it’s just as important for home builders...

A Key for Contractor Marketing Success

2 min read

A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want, but all of a sudden the salesperson is slinging terminology and acronyms around you’ve never heard of...

Here's What You Need to Know About Home Builder Email Campaigns

2 min read

Here's What You Need to Know About Home Builder Email Campaigns

Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email...

The ABCs of SEO for Remodelers

4 min read

The ABCs of SEO for Remodelers

SEO.  Search Engine Optimization.  These terms can be frustrating and confusing for many remodelers.  Part of the problem is that Google is always changing their algorithm, so if you aren't in the industry, it can be tough to keep up!  They are making...

Home Builder Marketing: What’s Your Process for Reputation Management?

1 min read

How to Manage Your Online Reputation as a Home Builder

Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation ...

How Small Home Builders are Competing with Larger Builders

2 min read

How Small Home Builders are Competing with Larger Builders

We all love a good underdog story. For you, the story of your small construction company facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath....

Home Builder Marketing Plan for 2018

3 min read

Laying the Foundation for Your Home Builder Marketing Plan for 2023

For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing...

The best home builder CRMs

10 min read

The Best Construction CRMs for Home Builders, Remodelers, and Contractors

There's a lot of talk out there about various Customer Relationship Management (CRM) systems, and there are a ton of options to choose from when it comes to a CRM system for your home building business. Do you go with a system that is nationally...

Newsjacking for Remodelers

4 min read

3 Ways to Do Real-Time Marketing for Your Remodeling Business

“Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable.” 

 

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