Organic Search Efforts Result in $400K in Projects for Cincinnati Remodeler

Overview

Legacy Builders Group is a design-build remodeling company based in Cincinnati, Ohio, serving the surrounding area, including Mason, Wyoming, Evendale, Indian Hill, White Oak, Maderia, and Montgomery. Legacy Builders partnered with Builder Funnel in March 2023 to strategically enhance their lead quality and quantity since the launch of their website in 2022. 

The results after one year? You'll want to see it for yourself. 👀👇

The Challenge

Before partnering with Builder Funnel, Legacy Builders faced low organic traffic and limited visibility for key service areas. Despite having a new website, they weren’t ranking well for critical service and location-based keywords, and as a result, their site wasn’t driving high-quality leads. They partnered with Builder Funnel to ultimately drive project-ready traffic to their site. By executing a targeted SEO strategy focused on high-intent keywords with service and location-based relevance, we helped this client gain the organic traction they needed, resulting in several high-value projects driven directly by improved search visibility.

The Strategy

Our team focused on a comprehensive SEO and content strategy, including in-depth keyword research tailored to their service offerings and geographic market. We developed and optimized blog content and core service pages to target key terms like "Cincinnati home remodeling," "home additions," and "basement finishing Cincinnati." We improved internal linking structures to pass SEO value across the site, and we added strategic CTAs and downloadable resources like a Remodeling Cost Guide to convert visitors into leads. Builder Funnel implemented a multi-pronged digital marketing strategy with a strong focus on:

• Strategic keyword research tied to service + location combinations
• Ongoing blog content creation and optimization for SEO with Cincinnati and remodeling-based keywords
• Internal linking between key service pages and blog content
• Website updates, including CTAs and resource promotion
• Email marketing with strategic follow-up email

The Results

By the end of 2024, Legacy Builders Group saw major gains in organic visibility and lead generation tied directly to our SEO and content strategy.

• $410,000 in revenue generated from organic leads that came through Google search
• 123.9% year-over-year increase in website sessions (19,515 total sessions)
• 2,002 new keywords added to their rankings
• Total keyword count grew from 684 to 2,263
• 170 keywords ranked in the top 10, up from just 70
• 156 keywords improved in position

The qualified leads that turned into high-value remodeling projects, such as basement remodels and home additions, viewed first page Google rankings that our website and blog posts were ranking for, including:

• “Cincinnati home additions”
• “Basement remodel Cincinnati”
• “Basement finishing Cincinnati”
• “Cincinnati home remodeling”

These results stemmed from Builder Funnel’s ongoing SEO and inbound marketing efforts. Our team conducted detailed keyword research to uncover high-value, service-and location-based search terms. Our in-house writers then created blog content and optimized core website pages, strategically incorporating these keywords into meta descriptions, headings, and on-page content to improve rankings.

We also implemented and maintained a consistent email marketing strategy. In addition to automated follow-up emails sent when someone downloaded the Remodeling Cost Guide, we ran routine email campaigns to nurture the list and bring qualified traffic back to the site.

The strategic placement of optimized calls-to-action (CTAs) on key service and blog pages further guided visitors towards conversion. Combined with strong SEO, helpful content, and prompt follow-up, these efforts significantly increased Legacy Builders Group's conversion rate from organic visitors to booked projects.

Key Takeaways

Momentum Builds Over Time

The biggest wins came after months of inbound marketing strategies, specifically SEO efforts. With time, long-term strategy leads to long-term growth.

Strategic Content Wins

Every blog post, page update, and CTA was rooted in keyword research and crafted with purpose, turning content into a conversion tool.

It’s About the Whole Funnel

Organic success wasn’t just about rankings; it was about guiding users from the first click to relevant content, user-friendly layouts, and engaging calls to action.

See What's Possible With the Right Partner

We know it's not just about publishing content; it's about building each piece with purpose. 

By nurturing traffic through optimized content, strong calls-to-action, and timely emails, Legacy Builders Group was able to consistently attract and convert qualified leads from organic search, resulting in over $400,000 in projects. Our team didn’t just boost traffic for Legacy Builders Group, we brought in qualified leads ready to take the next step in Cincinnati.

Let’s turn your website into a lead-generating machine. Book a meeting to start attracting qualified prospects and climbing the search rankings.

Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇