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Spencer Powell

Spencer is a marketer, doubles volleyball player, and a Chipotle super fan.

2 min read

How to Fix a Terrible Home Builder Website

As a home builder, your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be incredibly efficient at helping you generate leads for your business.


2 min read

Why Your Current Marketing Budget Won’t Sell More Homes (And What You Can Do About It)

Smart homebuilders know the important role good marketing plays in the success of their business. But when it comes to setting their marketing budget (not their favorite activity in the first place) they scratch their heads and think: “I allocated X last...

2 min read

What Does Rebuilding Your Homebuilder Website Look Like?

As a homebuilder, you know that your clients have different reasons for building a new home.

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3 Contractor Marketing Ideas to Generate More Traffic and Leads

If you’ve been a contractor for a while, you know that being busy isn’t the same thing as getting things done. Sweeping the floor isn’t the same thing as framing a room.

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4 Keys to Home Builder Marketing Success: A Case Study

As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in layman’s terms) of the essentials for marketing success. And while there are often a lot of “moving...

2 min read

5 Content Ideas for Community Home Builders

If you’re a community home builder you know that it’s important to stay in front of prospective homeowners with up-to-date, helpful information that they can actually use.  That means having fresh content on your website, in your blogs, and on social...

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As a Professional Remodeler How Do You Compete with “Chuck in a Truck”?

We interact with reputable remodelers day-in and day-out. One of the most common questions these remodelers ask is: “How do we distinguish ourselves from our competitors?” 

2 min read

3 Things Remodelers Should Expect from Their Marketing Company

You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the importance of reaching out to new prospects and generating new business, but your “sweet spot” is in doing the...

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SEO for Remodelers: How to Target Local Keywords and Locations

Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the remodeling business ensure that they get the right kind of clients checking out their websites.

2 min read

How to Create Your Home Builder Marketing Plan for the New Year

If you haven’t already created a marketing plan for 2017, now is a good time to start. Without a plan, it’s hard to know which steps to take next—and how to evaluate how well your efforts are paying off. 


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