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A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think through our offers. We consider ways to engage customers and prospects. But on a walk past my local...
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There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...
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Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...
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Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...
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UPDATE: The 2020 State of Home Builder Marketing Report is now live.
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This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...
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One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...
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For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
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Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
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Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
