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Spencer Powell

Spencer is a marketer, doubles volleyball player, and a Chipotle super fan.

2 min read

5 Ways to Use Video in Your Home Builder Marketing Efforts

The last time we checked there isn’t actually a category for “Best Home Builder Marketing Video” at the Academy Awards. But if you’re not using video to promote your home building business, you may be missing out on some great opportunities.

2 min read

Tricks of the Trade: SEO for Home Builders

SEO has changed significantly over the years, creating some difficulties for homebuilders and other businesses building new websites. With the new...

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2 min read

Two Ways to Take Marketing Automation Beyond Marketing for Home Builders

For a few years now we’ve been using our marketing automation tool to in pretty traditional ways. We track leads, generate sales and manage all of...

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2 min read

Everything I Need to Know About Messaging I Learned in Kindergarten

A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...

Home Builder Marketing

1 min read

Home Builder Marketing: Developing Your Persona

There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...

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3 min read

How Remodelers and Contractors Can Define Their Target Audience

Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...

Pay Per Click Generates Leads

1 min read

Does Pay-Per-Click Pay for Builder and Contractor Marketing?

Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...

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2 min read

30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

UPDATE: The 2020 State of Home Builder Marketing Report is now live.

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2 min read

Getting Paid: 4 Legal Tools for Contractors

This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...

2 min read

Why Remodelers Need to Define Marketing Qualified Leads

One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...

 

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