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For a few years now we’ve been using our marketing automation tool to in pretty traditional ways. We track leads, generate sales and manage all of our content marketing efforts. In an effort to bring more value to our clients, we also use it as a...
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A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...
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There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...
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Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...
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Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...
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UPDATE: The 2020 State of Home Builder Marketing Report is now live.
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This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.It's not always easy getting your customers to pay, especially if they are...
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One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales...
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For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
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One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business...
