2 min read
You may have come to the conclusion that the strengths of your remodeling company lie in actually remodeling someone’s home. You understand the importance of reaching out to new prospects and generating new business, but your “sweet spot” is in...
2 min read
Taking advantage of Search Engine Optimization (SEO) to reach the ideal clients is really nothing new for remodelers. It’s one way folks in the...
2 min read
If you haven’t already created a marketing plan for 2017, now is a good time to start. Without a plan, it’s hard to know which steps to take next—and...
2 min read
The last time we checked there isn’t actually a category for “Best Home Builder Marketing Video” at the Academy Awards. But if you’re not using video...
2 min read
SEO has changed significantly over the years, creating some difficulties for homebuilders and other businesses building new websites. With the new...
2 min read
For a few years now we’ve been using our marketing automation tool to in pretty traditional ways. We track leads, generate sales and manage all of...
2 min read
A lot of us pay a lot of attention to the messaging we send out to prospective clients and customers. We agonize over our choice of words. We think...
1 min read
There’s an old marketing adage that says: “People don’t buy from businesses. They buy from people.” It’s just as true today as it ever...
3 min read
Some remodelers and contractors try to take the approach of having something for everyone. The problem with this approach is that not everyone is...
1 min read
Builders and contractors have an increasing arsenal of tools they can draw upon to generate leads and business. At a time when money is tight (which,...
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