2 min read
Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best for homebuilders? That depends, and here’s why:
2 min read
Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one...
2 min read
The whole point of social media marketing is that it’s free. Isn’t it? Well, yes it is, but that doesn’t mean there isn’t a better way to do it.
2 min read
There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results,...
2 min read
For a number of years we’ve been telling custom home builders and remodelers that having a robust, compelling blog is a critical component for...
2 min read
Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s...
2 min read
Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...
1 min read
We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...
2 min read
It’s all in the details. Whether you’re in the process of building a new home or in the midst of a strategic marketing campaign, it’s the small...
2 min read
Most home building companies focus on a geographical area of between 25 and 50 square miles. Anything further away becomes expensive for both...
