2 min read
There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results, those who are listening to the radio, and others who are leafing through magazines or sitting in...
2 min read
For a number of years we’ve been telling custom home builders and remodelers that having a robust, compelling blog is a critical component for...
2 min read
Review sites can be a blessing or a pain, depending on how well you make them work for your business’s inbound marketing strategy. BuildZoom, Angie’s...
2 min read
Developing an online strategy for a home building business can be difficult if you don’t have clear-cut goals you want to achieve, but it doesn’t...
1 min read
We all know inbound marketing is essential to survival in today’s competitive home building and remodeling environment. We also know that it’s not...
2 min read
It’s all in the details. Whether you’re in the process of building a new home or in the midst of a strategic marketing campaign, it’s the small...
2 min read
Most home building companies focus on a geographical area of between 25 and 50 square miles. Anything further away becomes expensive for both...
2 min read
Summer’s coming. It’s wonderful, but not for business. Not only does everyone get into a vacation mood when the heat hits, but business takes a...
2 min read
From contract construction managers to small business owners who specialize in luxury homes, builder marketing is a function that deserves special...
2 min read
Social media is everywhere. You can no longer escape it—and neither should you want to! Social networking is expected to displace email as the main...
