2 min read
What Home Builder Marketing Metrics Drive Improvement?
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.
2 min read
What Makes Your Remodeling Company Unique?
One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP). Like any other business, as a remodeling business...
1 min read
How Will Inbound Marketing Help Me Sell Custom Homes?
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
What Is Inbound Sales for Home Builders?
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
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How to Create a Content Marketing Plan for Your Home Builder Blog
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
3 Easy Ways Home Builders Can Start Using Video Marketing Without Being Film Directors
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
Re-Targeting: How Remodelers Can Avoid Losing Good Leads
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
Home Builders: Are You Segmenting and Staying in Touch with Leads?
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
2 min read
Why Landing Pages Are Critical to Your Home Builder Website
If you’re just sending all of your home builder web traffic to your home page, you are probably missing out on the site’s full conversion potential....
2 min read
10 Unexpected Places to Find Homebuilding Leads
Home building leads can be tricky to find. The construction industry is often either feast or famine, but as a home builder, you need to make sure...
