2 min read
One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to...
2 min read
For years, home builders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to...
1 min read
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of...
2 min read
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
1 min read
Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
2 min read
One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
1 min read
Depending on where you live, construction may slow down a bit during the winter months. But If you want to be busy building homes in the spring,...
2 min read
If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You...
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