1 min read
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of course, most builders who have survived previous tumultuous years in the housing industry are well...
2 min read
Sometimes the line between sales and marketing gets a little blurry in the home building industry. A lot of times it’s not clear when marketing is...
2 min read
I’ve heard home builders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting...
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Video marketing is on the rise. In fact, the algorithm of most social media networks prefers video to still images. We’ve talked before about the...
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One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those...
2 min read
As a home builder, you probably deliver the same quality and attention to detail to all of your customers. That’s a great thing—and something that...
2 min read
If you’re just sending all of your home builder web traffic to your home page, you are probably missing out on the site’s full conversion potential....
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Depending on where you live, construction may slow down a bit during the winter months. But If you want to be busy building homes in the spring,...
2 min read
If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You...
2 min read
Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best...
