UPDATE: The 2020 State of Home Builder Marketing Report is now live.

Home Builder Marketing Challenges & Priorities

1.  67% of home builders #1 marketing challenge is converting leads to customers.

2.  26% of home builders said a top marketing challenge was managing the website.

3.  61% of home builders said a top marketing challenge was generating traffic and leads.

4.  76% of home builders said a top priority of growing SEO/organic presence.

5.  37% of home builders plan to add Facebook video to their marketing strategy in the next 12 months.

Inbound Marketing for Home Builders

6.  38% of home builders generate a higher marketing ROI through inbound marketing.

7.  73% of home builders primary approach to marketing is inbound marketing.

8.  Inbound marketing provides the highest quality leads for 53% of home builders.

9.  Only 9% of home builders generate more than 50 leads per month from their website.

10.  Only 33% of home builders use marketing automation software.

11.  Over 50% of home builders get less than 500 visitors per month to their website.

Return on Investment (ROI) Statistics

12.  56% of home builders don't actively document marketing ROI.

13.  23% of home builders said a top marketing challenge was proving ROI.

Download the full State of Home Builder Marketing Report 2017

Home Builder Budget Statistics

14.  43% of home builders increased overall marketing budget vs. last year.

15.  Only 6% of home builders decreased marketing budget vs. last year.

16.  41% of home builders increased budget for inbound marketing vs. last year.

Download the full State of Home Builder Marketing Report 2017

Home Builder Marketing Strategy

17.  50% of home builders say paid advertising is the most overrated marketing tactic.

18.  40% of home builders plan to add YouTube to their marketing strategy in the next 12 months.

19.  40% of home builders plan to add Instagram to their marketing strategy in the next 12 months.

20.  Only 10% of home builders publish to social media daily.

21.  67% of home builders feel their marketing strategy is effective.

Download the full State of Home Builder Marketing Report 2017

Home Builder Content Marketing Statistics

22.  44% of home builders write their content in-house.

23.  26% of home builders use an agency to write their content.

24.  Only 12.5% of home builders blog 5 or more times per month.

Home Builder Sales Statistics

25.  60% of home builders use a CRM.

26.  Home builders biggest sales challenge is qualifying leads.

27.  Only 20% of home builders have social media info on a lead before a sales person reaches out.

28.  Only 23% of home builders have web interaction history before a sales person reaches out.

29.  The biggest CRM challenge for home builders is under-usage.

30.  53% of home builders handle leads from digital on a first come, first serve basis.

Download the full State of Home Builder Marketing Report 2017

Summary

Home builders have some big challenges around generating leads and qualifying leads.  Technology is also a big hurdle for home builders, especially when it comes to CRM and marketing automation software.   

Helpful next steps:

• Download the Home Builder Lead Follow Up System (to improve your lead qualification process)
• Watch our recorded webinar on Mastering Your CRM