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30 Home Builder Marketing & Sales Statistics from this Year's 2017 Report

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The 2018 State of Home Builder Marketing Report is now live. Download your free copy today!

Home Builder Marketing Challenges & Priorities

1.  67% of home builders #1 marketing challenge is converting leads to customers.

2.  26% of home builders said a top marketing challenge was managing the website.

3.  61% of home builders said a top marketing challenge was generating traffic and leads.

4.  76% of home builders said a top priority of growing SEO/organic presence.

5.  37% of home builders plan to add Facebook video to their marketing strategy in the next 12 months.

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Inbound Marketing for Home Builders

6.  38% of home builders generate a higher marketing ROI through inbound marketing.

7.  73% of home builders primary approach to marketing is inbound marketing.

8.  Inbound marketing provides the highest quality leads for 53% of home builders.

9.  Only 9% of home builders generate more than 50 leads per month from their website.

10.  Only 33% of home builders use marketing automation software.

11.  Over 50% of home builders get less than 500 visitors per month to their website.

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Return on Investment (ROI) Statistics

12.  56% of home builders don't actively document marketing ROI.

13.  23% of home builders said a top marketing challenge was proving ROI.

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Home Builder Budget Statistics

14.  43% of home builders increased overall marketing budget vs. last year.

15.  Only 6% of home builders decreased marketing budget vs. last year.

16.  41% of home builders increased budget for inbound marketing vs. last year.

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Home Builder Marketing Strategy

17.  50% of home builders say paid advertising is the most overrated marketing tactic.

18.  40% of home builders plan to add YouTube to their marketing strategy in the next 12 months.

19.  40% of home builders plan to add Instagram to their marketing strategy in the next 12 months.

20.  Only 10% of home builders publish to social media daily.

21.  67% of home builders feel their marketing strategy is effective.

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Home Builder Content Marketing Statistics

22.  44% of home builders write their content in-house.

23.  26% of home builders use an agency to write their content.

24.  Only 12.5% of home builders blog 5 or more times per month.

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Home Builder Sales Statistics

25.  60% of home builders use a CRM.

26.  Home builders biggest sales challenge is qualifying leads.

27.  Only 20% of home builders have social media info on a lead before a sales person reaches out.

28.  Only 23% of home builders have web interaction history before a sales person reaches out.

29.  The biggest CRM challenge for home builders is under-usage.

30.  53% of home builders handle leads from digital on a first come, first serve basis.

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Summary

Home builders have some big challenges around generating leads and qualifying leads.  Technology is also a big hurdle for home builders, especially when it comes to CRM and marketing automation software.   

Helpful next steps:

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