9 min read

10 Remodeler Marketing & Advertising Ideas for 2024

By: Spencer Powell on Apr. 8, 2024

Remodeler Marketing

Ready to revitalize your remodeling marketing game? The landscape for leads for many builders and remodels looks a little different heading into 2024 than it did a few years ago. It's time to focus your efforts on the things that work. Let's shake things up! Say goodbye to the old "hit-or-miss" tactics. We're excited to share 10 proven marketing strategies that have consistently delivered results for our clients. These ideas aren't shots in the dark; they're tried-and-true methods to elevate your marketing efforts.

GRADE YOUR REMODELING WEBSITE IN SECONDS

1. Video Marketing For Remodelers

The trend is clear: videos are becoming a key tool for remodelers to connect with their audience. Here's how you can effectively leverage this medium.

Create a Video Series: Launch a short video series titled "Answers to the 4 Most Common Remodeling Questions." This approach directly addresses customer concerns, making your content highly relevant and engaging.
Keep it Concise: Aim for each video to be about 1½ to 2 minutes long. This length is perfect for maintaining viewer attention while delivering valuable content.
Include Contact Information: Always provide your contact details in the video. This encourages viewers to reach out for more information, fostering direct communication and potential leads.
Focus on Being Helpful: Ensure your videos are informative and helpful rather than just a sales pitch. This builds trust and showcases your expertise in a friendly manner.
Casual and Fun Approach: Adopt a casual and fun tone. This approach makes your content more relatable and enjoyable, which can lead to higher engagement.
Embrace Authenticity Over Polish: Don't stress about high-end production. Audiences today value authenticity and a human touch over slick, polished videos. Your goal is to connect with prospects personally, showing the human side of your business.

2. Reviews, Testimonials, and more

It is crucial to leverage the power of client feedback to boost your business's credibility and appeal. Trust and proof of quality are paramount to proving your worth. Video testimonials and Google reviews can be incredibly extremely influential.

Video Testimonials

Video testimonials bring your satisfied clients' experiences to life. They allow potential clients to see and hear firsthand accounts of your work's impact. Encourage your past clients to share their stories on video – it could be about their space's transformation, the quality of work, or their overall experience working with you. Remember, authenticity is key, so let them speak freely about their journey.

Google Reviews

Google reviews are often the first thing potential clients see when they search for your services online. High ratings and positive reviews can significantly influence their decision to choose your company. Reach out to past clients and kindly ask them to leave a review of their experience. You can make this process easier by sending them a direct link to your Google My Business review page.

To collect these valuable resources, it's important to create a system for consistently reaching out to past clients. This could be part of your project completion process, where you ask for feedback as a standard practice. Express how valuable their input is for your business and future clients.

In your requests, be clear about how they can help. For video testimonials, provide a simple guide on what to talk about, keeping it brief and straightforward. For Google reviews, explain how their feedback can positively impact your business and help others make informed decisions.

3. Remodel Your Website

Your website is a round-the-clock salesperson for your business. It wastes opportunities with valuable clients if it is simply a digital brochure. Your website’s core purpose is to generate leads and drive revenue. In our experience, design is only half the equation, and it’s the only part many website redesigns target. Ensure your website loads quickly, resonates with your brand, uses high-quality, relevant photography, and, most importantly, is straightforward for visitors to navigate. This approach helps in attracting the right clients and projects you're aiming for.

Builder Funnel applies these principles to craft beautiful websites that are potent tools for business growth. Through this approach, we've seen significant results in lead generation and sales conversions.

4. Lead Conversion For Remodelers

Lead conversion is a key player for marketing success. One effective strategy is to provide valuable content your potential customers desire, like an eBook, cost calculator, checklist, or a comprehensive cost comparison guide. The catch? They need to provide their contact details – name, email address, and phone number – to access this treasure trove of information. This trade-off is a win-win: they receive helpful insights, and you get the chance to nurture these leads closer to their purchase decision.

Here are some ideas for premium content that can resonate with your audience:

Kitchen/Bathroom/Project You Want to Do More Of Cost Guide
Remodeling/Custom Home Construction Process Guide
Sustainable Building Practices
The Ultimate Guide to Successful Interior Design

Such resources position your brand as a knowledgeable and helpful industry leader, making your company the go-to when they're ready to take the leap.

5. Start a YouTube channel or Podcast

Starting a YouTube Channel or Podcast can be a game-changing strategy for your remodeling business. This approach is about showcasing your work, establishing your brand as an industry thought leader, and connecting with your audience on a deeper level.

YouTube Channel

This visual platform is perfect for remodelers. You can showcase before-and-after transformations, share DIY tips, or give virtual tours of completed projects.. Consider sharing 'behind-the-scenes' content or 'how-to' videos that can help homeowners understand the remodeling process.

Podcast

If you prefer audio content, a podcast centered around home improvement and remodeling could be your ticket to reaching a broader audience. Discuss trends in home design, interview architects or interior designers, and share insights about the remodeling process. Podcasts can be an excellent avenue for storytelling – share your business journey, client success stories or talk about the challenges and triumphs of remodeling projects.

Content Creation Tips for Builders and Remodelers

Both platforms offer unique opportunities to engage with your audience. Here are some tips to get started:

Content Planning: Outline topics that will interest your target audience. For YouTube, plan visually engaging content; for podcasts, focus on compelling narratives and informative discussions.
Consistency is Key: Regular posting helps build a loyal following. Decide on a feasible schedule for content creation and stick to it.
Engage with Your Audience: Encourage comments and feedback. Use these platforms to answer questions and interact with viewers or listeners.
Promote Your Channel or Podcast: Use your website, social media, and email newsletters to promote your new channel or podcast.
Quality Over Quantity: Especially for YouTube, ensure your videos are of high quality. Good lighting, clear audio, and professional editing can make a big difference.

6. Start or fix your Google ads campaign

Google Ads can be a highly effective tool to drive traffic, generate leads, and increase conversions, but it requires a strategic approach to get it right.

Starting Your Google Ads Campaign

If you’re new to Google Ads, begin by defining your campaign goals. Do you want to increase website visits, drive more calls, or boost online sales? Once you have your goal in mind, research keywords that are relevant to your remodeling services. Use tools like Google Keyword Planner for insights into search volumes and competition. Start with a focused campaign targeting a few high-potential keywords to control costs and monitor performance.

Create compelling ad copy that speaks directly to the needs and interests of your potential clients. Highlight what sets your remodeling services apart, such as quality craftsmanship, unique design styles, or exceptional customer service. Make sure your landing pages are optimized for conversions – they should be relevant to your ads, with clear calls-to-action (CTAs).

Fixing Your Google Ads Campaign

If you already have a campaign running, but it’s not performing as expected, it’s time for some troubleshooting.

First, review your keyword strategy. Are your keywords too broad or highly competitive? Refining your keywords to be more specific to your services can improve campaign relevance and effectiveness.

Examine your ad copy and landing pages. Your ads should be clear, engaging, and aligned with the landing pages they link to. A/B testing different versions of ad copy and landing pages can help you determine what resonates best with your audience.

Check your targeting settings. Are you reaching the right geographic areas? Are your ads scheduled to run at the most optimal times? Fine-tuning these settings can help you reach your ideal audience more effectively.

Monitor your budget and bidding strategies. Ensure your budget is allocated efficiently and your bidding strategy aligns with your campaign goals. Sometimes, switching from automated to manual bidding can give you more control over performance.

Utilize Google Ads analytics to track the performance of your campaigns. Regularly reviewing metrics like click-through rate (CTR), conversion rate, and cost per conversion can provide valuable insights into what’s working and what’s not.

7. Host an Educational Webinar

Hosting an educational webinar is an excellent way to engage with potential clients and drive real remodeling projects. Select a topic that resonates with your target audience, like common remodeling mistakes or a guide to the construction process, and make it informative and valuable. Building a compelling slide deck around this topic is crucial, as it forms the backbone of your webinar, the visual under your voice.

Next, create a landing page on your website for registration, outlining the webinar details and a simple form for prospects to fill out. Promote your webinar through various channels, including your email database, social media, and Facebook ads, targeting the right demographics. Don't forget to leverage your network of trade partners and industry contacts to amplify your reach.

Running the webinar is just the start; the follow-up is the real opportunity. Engage with attendees and registrants who didn't attend, initiate soft sales conversations to understand their needs, and nurture these leads with regular, educational follow-up emails.

Webinars are not one-off events; they're assets that continue to generate leads. Keep your webinar accessible on your website as an on-demand resource and continue to promote it. This ongoing effort ensures a steady stream of potential clients educated about

8. Leverage Email Automation

From the very start, we focused on building an extensive email list, treasuring every lead and contact. Over time, this list became a goldmine of opportunities. A standout story from our journey involves a remodeler who, after being a part of our email list for over a decade, opened many of our emails, clicked through our consistently helpful content, and eventually became a client. This wasn’t a swift conversion; our relationship spanned more than a decade before our partnership was official.

Just like in personal relationships, where trust is built over time, the same applies to your prospects. Regular, informative, and engaging emails can keep you at the forefront of their minds. When they are finally ready to make that big decision, like remodeling their kitchen or bathroom, your company will be their first call. This long-term nurturing approach has been instrumental in our success, turning email marketing into one of the most powerful tools in our arsenal. By sharing tips, tactics, strategies, and case studies, we not only engage but also add real value to the lives of our prospects.

9. Get Scrappy

Harness the power of personal, hands-on marketing efforts to generate leads. This approach requires more time and effort but can result in valuable, exclusive leads for your business.

Warm Outreach

Do the easiest, quickest thing first and tap into your warm outreach network. This includes past customers, current prospects, friends, family, realtors, referral partners, social media connections, and more. Reach out to them individually with a personalized message. You might say, “We’re excited about growing our business and have a few spots open for kitchen remodels. Do you know anyone who might be interested?” This direct approach can often lead to referrals and new projects.

Cold Outreach

Cold outreach involves approaching potential clients with whom you don’t have an existing relationship. This could be homeowners in neighborhoods where you’re keen to work or connecting with designers, architects, and other potential referral partners. While more challenging, this approach can open doors to new markets and opportunities. Be prepared for activities like door-knocking. Sometimes, a face-to-face approach can be surprisingly effective, especially in a business-to-business context.

Engaging Content

Create engaging content regularly and showcase your projects on platforms like your blog, Facebook, Instagram, and email newsletter. Spotlight specific projects, sharing before-and-after photos, client testimonials, and the story behind each project. This keeps your existing network engaged and attracts potential new clients who can see the quality and value of your work.

10. Run a Giveaway

Hosting a giveaway is a highly effective, low-cost strategy that can yield substantial returns for your remodeling business. Recently, one of our clients executed this approach, leading to $250,000 in remodeling projects with an investment of less than $2,000. Let me walk you through how you can replicate this successful campaign.

First, set up a landing page announcing the giveaway – this could be for a free kitchen or bathroom design or any service you would like to highlight. You’re offering the design work for free, not the actual remodel. Define the value of this service based on your usual charges, and ensure the landing page details the giveaway's scope, deadline, and any special requirements.

The promotion phase is crucial. Start by reaching out to your email list and social media followers. Use Facebook ads to target specific demographics and zip codes, and collaborate with trade partners and referral networks to extend your reach.

Once the entry period closes, announce the winner and offer them the grand prize – the free design service. The twist in this campaign is what you do with the other entrants. Contact each of them to offer a consolation prize, such as a discount on a kitchen design. This step transforms non-winners into potential leads, incentivizing them to utilize your services. To ensure a sense of urgency, put an expiration date on the consolation prize. This strategy not only creates an immediate opportunity for engagement but also builds your sales pipeline with prospects who might have been on the fence about starting a project.

You Can Improve Your Company's Digital Marketing Reach and Results

If you suspect that your marketing efforts aren’t generating the kind of results you want and need, now is the time to do something about it. Wondering and worrying won’t help, but taking specific steps can get you the results you want. Leveraging social media and digital marketing strategies effectively can transform how you connect with your audience and showcase your business. Remember, the key is authenticity and engagement. Whether it’s through contests, podcasts, or sharing your daily experiences on social media, each step you take towards being relatable and genuine helps in building stronger, more meaningful connections with your clients. Keep experimenting, keep sharing, and watch as your digital presence grows, bringing your business closer to the community it serves. Here's to your success in the digital world of home building and remodeling!

Explore options for growing your remodeling business, get actionable steps to increase revenue and profit, and walk away with valuable insights on your digital presence.