Did you know that approximately 80 percent of homebuyers begin their search online? With so many potential buyers beginning their search on the internet, it’s absolutely critical for homebuilders to push their site to the top of search engines as quickly as possible. Of course, Google AdWords provides an immediate solution as SEO efforts begin to take hold, but AdWords also poses a unique challenge with its own set of considerations.
If you’ve invested in content marketing for some time, you know how difficult it can be to brainstorm fresh, compelling ideas, post after post. In fact, there’ll be some days where you feel like you’re recycling content that you’ve previously published. To consistently improve lead conversion and grow your business, your content marketing must not only consistently provide content, but also remain fresh and ahead of your industry.
For homebuilders, drumming up clients isn’t always easy. Especially in this economy, finding people who are looking to remodel or build a new house, takes a fair bit of effort and searching. There are tools and services, however, that can make the search easier. The site Houzz.com lists both the homebuilders and the homeowners who are looking to have work done in a particular city, helping them to find and connect with each other. It’s like a social networking site specifically for contracting and construction projects. So how can a homebuilder looking for clients best use Houzz to their advantage? Here are a few tips.
Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all.
Email marketing is one of the most powerful tools homebuilders have, because it enables you to reach your prospective client personally, directly and—if you’ve done your homework—with information you know he (or she) wants to receive. So why isn’t that monthly email you sweat blood and tears over working better for you? The problem could be your subject line!