For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing plan for the new year.
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?
Inbound Marketing can be applied to any industry. It's useful methodology improves the user experience - and that is something that buyers have come to expect during their online journey of discovering a brand.
starting a remodeling business is no easy task. Marketing for that business is a whole other story. Often times we will hear from a builder or a remodeler that, while they are blogging, "it just doesn't seem to be helping." Since we know that blogging is one of the most powerful ways to attract not only more visitors to your site, but that right kind of visitors, we will dig in a little deeper and find out that they are not following all of the correct guidelines to multiply the effectiveness of their blog. With that in mind, I thought it would be worthwhile to recap those guidelines here. If you take the time to do the following you should see a dramatic improvement in your blogging results.
