Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends.
If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an investment in the future. Even the things such as good design and quality architectural plans (that don’t keep the rain out by themselves!) are critical to ensuring that they will end up with a home that meets their needs now—and into the future.
Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business with companies they trust. If your reputation is so important, what’s your process for reputation management?
For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, many of us are a little “insane” when it comes to developing our marketing plan for the new year.
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
