To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.
There's a lot of talk out there about various Customer Relationship Management systems or CRMs and there are a ton of options to choose from when it comes to a CRM for your home building business. Do you go with a system that is nationally recognized and has great support? Or do you go with a smaller company that is specific to your industry? Or maybe you're looking for one that integrates with your project management system. There are a lot of options and factors to consider, which is why we’ve taken the time to break down some popular CRM options and their features. We’ll also talk about the best way to evaluate and select a CRM that will help you achieve your sales goals. Here’s what we’ll cover:
There is a reason more companies are using social media to market their products and services: it works. Many longstanding companies are resistant to social media marketing since they have done just fine without for years—maybe even decades. However, social media marketing is just the digital way to do what your company has always done—get the word out.
If you’ve been in the home building business for a long time, you probably know all about the fundamentals of traditional marketing. Many marketers use the “funnel” term to describe their strategy of acquisition, conversion and retention. The technique is as follows: at the top of the funnel are the clients they are working to find. A mid-range of time and energy is spent on converting these potential clients into loyal customers, but the clients they hope to keep are almost an afterthought.
“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need education, particularly when it comes to topics such as home building. Let’s face it, not everyone is a buff on the subject, and when it comes time for you to provide a proposal for a home building project it will help if your customers don’t have unrealistic expectations. Here are 4 reasons why customer education is essential to your home builder marketing strategy.
Did you know that approximately 80 percent of homebuyers begin their search online? With so many potential buyers beginning their search on the internet, it’s absolutely critical for homebuilders to push their site to the top of search engines as quickly as possible. Of course, Google AdWords provides an immediate solution as SEO efforts begin to take hold, but AdWords also poses a unique challenge with its own set of considerations.
