There is a reason more companies are using social media to market their products and services: it works. Many longstanding companies are resistant to social media marketing since they have done just fine without for years—maybe even decades. However, social media marketing is just the digital way to do what your company has always done—get the word out.
The Difference Between Traditional And Social Media Marketing
The Marketing Funnel
If you’ve been in the home building business for a long time, you probably know all about the fundamentals of traditional marketing. Many marketers use the “funnel” term to describe their strategy of acquisition, conversion and retention. The technique is as follows: at the top of the funnel are the clients they are working to find. A mid-range of time and energy is spent on converting these potential clients into loyal customers, but the clients they hope to keep are almost an afterthought.