2 min read
21 Home Builder Marketing and Sales Stats in 2019
UPDATE: The 2020 State of Home Builder Marketing Report is now live! The third annual State of Home Builder Marketing Report is now live and we've...
Home Builder Marketing (3)
3 min read
Why Educating Customers is Vital for Home Builder Marketing Success
“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...
2 min read
Home Builder Marketing: Too Much or Not Enough?
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
2 min read
5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
2 min read
No “Bull” Homebuilder Marketing: How to Evaluate Your Messaging from a New Perspective
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Bigger is Better: Why Content-Heavy Home Builder Websites Do Better
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
1 min read
Who Buys a House Online? [and Why Your Website Is Still So Important]
If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...
2 min read
5 Customer Objections When Buying a New Home...and How To Handle Them
You might be saying to yourself, ‘My customers don’t have objections.’ But the reality is, yes, they do. You just may not realize it because they...
2 min read
What Makes for a Good Internet Homebuilder Lead?
If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...
1 min read
Why Some Home Builders Get All the Good Referrals
We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re...
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