9 Trending TikTok Video Ideas for Remodelers & Custom Home Builders
TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
3 min read
By: Wes Powell on Feb. 3, 2021
If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s good! Without new leads it’s impossible to grow your business.
I don’t want to rain on your parade, but as someone who spent years as a home builder, I know there’s more to the story. Leads are great, but now what? When it’s time to pay the bills, you can’t take leads to the bank. Leads don’t generate revenue. So how do you turn those leads into customers?
If you’ve been in business for a while you know that leads don’t automatically become customers. You have to work with them. You have to follow up and nurture those leads. There’s a lot of marketing data that suggests it can take between 7 to 10 “touches” to really connect with a potential client.
That’s OK! It’s perfectly normal. But what should those 7 to 10 touches look like? Should you just keep doing the same thing over and over?
Most of the time what you’ll need to do to effectively follow up will involve a combination of emails and phone calls. But I’m not talking about “cold” calls or random emails. I’m talking about qualifying the leads you have by engaging individuals in conversation about what’s important to them.
Remember: Prospective homeowners don’t buy a home online—but they do gather information that will help them make a decision.
Here’s one example of what a lead follow up process could look like.
[Related: Website Lead Generation for Remodelers]
If you follow up on leads, obviously it will lead up to the point where you can hopefully sign a contract. And while none of the activities above are a guarantee that your lead will end up selecting you as their builder, there’s a pretty good chance that you’ll make the “short list” of builders being considered.
This is just one way in which you could handle your leads. The important thing is to create a process that works for you (and your prospects). There are numerous tools you can use to set up a system (Here’s a helpful look at some of those tools). But it still comes down to gathering the information and then using that information to cultivate and nurture the leads you have.
TikTok has easily become one of the most popular social media sites on the planet, but is it right for your remodeling or home building company?
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