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Wes Powell

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How to Get Exclusive Remodeling Leads in 2021

Wes Powell | Nov 25, 2020 6:15:00 AM | Digital Marketing for Remodelers

When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means restricted just to us.

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How a Positioning Statement Makes You a Client's First Choice

Wes Powell | Oct 12, 2020 9:16:00 AM | Inbound Marketing, Home Builder Marketing

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which helps to support the marketing actions you take. So what exactly is a positioning statement? What does it do and why is that important, particularly for your inbound marketing activities?

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Six Ways to Make Your Builder or Remodeler Blogging Strategy Effective

starting a remodeling business is no easy task. Marketing for that business is a whole other story. Often times we will hear from a builder or a remodeler that, while they are blogging, "it just doesn't seem to be helping." Since we know that blogging is one of the most powerful ways to attract not only more visitors to your site, but that right kind of visitors, we will dig in a little deeper and find out that they are not following all of the correct guidelines to multiply the effectiveness of their blog. With that in mind, I thought it would be worthwhile to recap those guidelines here. If you take the time to do the following you should see a dramatic improvement in your blogging results.

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Is It “Cheating” to Use a Professional Writer for Your Blog Content?

Wes Powell | Sep 15, 2020 7:15:00 AM | Content Marketing, Home Builder Marketing

My family has been building homes in the Pacific Northwest for four generations. Before starting Builder Funnel, I was a home builder myself. Most of the builders I know are pretty “stand-up” people. If something needs to be done, they do it themselves.

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Making Social Media Work for Your Remodeling Business

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

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