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3 min read

What Does a Good Lead Follow Up Process Look Like for Home Builders?

If you’re a home builder looking for new homeowners you probably get pretty excited when someone in your office says they have new leads. That’s good! Without new leads it’s impossible to grow your business.

3 min read

How to Get Exclusive Remodeling Leads in 2022

When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means...

How a Positioning Statement Makes You a Client's First Choice

2 min read

How a Positioning Statement Makes You a Client's First Choice

Your positioning statement is one of the most important aspects of your homebuilder marketing. It gives your business strategy a tighter focus, which...


2 min read

Making Social Media Work for Your Remodeling Business

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...

2 min read

The Costs of Inbound Marketing for Home Builders and How It Compares to Website Redesign

Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...

Increasing Conversions on Your Homebuilder Landing Page

2 min read

Increasing Conversions on Your Home Builder Landing Page

For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...


1 min read

Employ Show AND Tell in Your Homebuilding Marketing Mix

There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...


2 min read

No “Bull” Homebuilder Marketing: How to Evaluate Your Messaging from a New Perspective

As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...

2 min read

5 Steps to Launch Your New Home Development with a Bang

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...


2 min read

Bigger is Better: Why Content-Heavy Home Builder Websites Do Better

We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...


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