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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Wes Powell

Recent Posts

Making Social Media Work for Your Remodeling Business

Social Media Marketing, Facebook Marketing, Home Builder Marketing, Marketing Tools

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

How to Use the Right Keywords in Your Home Builder Marketing

SEO, Home Builder Marketing

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends. 

The Costs of Inbound Marketing for Homebuilders and How It Compares to Website Redesign

Inbound Marketing, Home Builder Marketing, Website Development

Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more customers. While this might be effective in the short term, it is impractical to redesign a website whenever it loses its effectiveness. For home builders, it is important to follow inbound marketing best practices to get the most exposure and reach the most customers. The following is an examination and comparison of the costs of inbound marketing and website redesign.

Increasing Conversions on Your Homebuilder Landing Page

Home Builder Marketing, Lead Conversion

For many homebuilders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings and attracting new customers – when done correctly. Is your landing page performing to its full potential? There is more to a good landing page than crisp, sharp looking graphics with a catchy sales pitch. Many factors contribute to a website’s success, but the landing page's conversion ability is one of the most important. The following are a few tips for improving web page design and conversion rates

Understanding How the Homebuilder Sales Funnel Works

Social Media Marketing, Inbound Sales for Home Builders, Email Marketing, Content Marketing

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.