Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best for homebuilders? That depends, and here’s why:
Typically when you consider inbound marketing for your building or remodeling business, you don't think of PPC (pay per click). Even though it is a traditional marketing strategy, there is still a place for it in the world of inbound marketing. The key is to find a balance between paid search and organic search strategies instead of relying heavily on one or the other. Here are some of the most common myths about PPC and what you can do to combat them in your own marketing practices.