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As a Homebuilder, Should You Invest in Pay-Per-Click Advertising?

Home Builder Marketing, Advertising, Pay Per Click Marketing

Since Google Adwords started back in 2000, pay-per-click (PPC) advertising has been touted as the best way to gain visibility online. But is it best for homebuilders? That depends, and here’s why: 

5 Important Rules for Your Homebuilder Advertising Program

Advertising, Buyer Persona

No one deliberately sets fire to dollar bills, but if your homebuilder advertising program isn’t bringing in a decent return, you might as well. With so many advertising opportunities around, it’s all too easy to get overwhelmed and jump on a chance just because it worked for someone else. 

Busting PPC Myths for Builders and Remodelers

Home Builder Lead Generation, Advertising, Pay Per Click Marketing

Typically when you consider inbound marketing for your building or remodeling business, you don't think of PPC (pay per click).  Even though it is a traditional marketing strategy, there is still a place for it in the world of inbound marketing.  The key is to find a balance between paid search and organic search strategies instead of relying heavily on one or the other.  Here are some of the most common myths about PPC and what you can do to combat them in your own marketing practices.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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