Best Remodeler and Home Builder Marketing Agencies

What makes a great marketing agency for custom home builders and home remodelers? We'd like to think we know a little something about this. Builder Funnel has worked with hundreds of home builders throughout the United States and Canada to help them tackle their biggest marketing and sales challenges and grow their businesses. Over the years, we've gotten to know several competitors, and our valuable insight as thought leaders for marketing for builders and remodelers pushed this question into the ranks of our most frequently asked.

What Makes a Good Marketing Agency for Contractors?

Selecting the right marketing agency for contractors involves evaluating several critical factors. A top-tier homebuilder marketing agency should possess standout qualities like these.

• Specialized Knowledge: Agencies with deep knowledge of the home building and remodeling industry can create more effective and relevant marketing campaigns because they've seen what works for businesses with similar services and needs.
• Track Record of Success: Look for agencies that have demonstrated success with other home builder marketing companies, showcasing their ability to deliver tangible results.
• Wide Range of Services: From SEO and PPC to content marketing and social media management, a good agency offers a comprehensive suite of services tailored to the construction industry.
• Client-Centric Approach: Effective communication, regular updates, and a focus on building long-term relationships are essential for successful collaboration.
• Innovative Solutions: The digital landscape shifts ever faster. The best agencies stay ahead of digital marketing trends, ensuring your strategies are cutting-edge and effective.

Top Marketing Agencies for Custom Home Builders and Remodelers

We want to be transparent and honest about our competitors and want our customers to be as informed as possible about their marketing options. We know we're not the only game in town, and we understand that other marketing agencies for contractors might be a better fit for your business.

Here’s a list of some companies with solid homebuilder and remodeler marketing practices across the United States and Canada. You'll notice they all have different strengths, specialties, and niches for clients. Some serve remodelers but not custom home builders, and vice versa. Others serve a broader range of construction businesses or industries in addition to yours.

Alpyne Strategy

Alpyne Strategy, based in Murfreesboro, TN offers comprehensive marketing solutions for contractors, focusing on brand development and digital marketing strategies.

Blue Corona

Located in Gaithersburg, Maryland, Blue Corona helps builders and remodelers grow through data-driven marketing strategies, including SEO, PPC, and web design services.

Bokka Group

Bokka Group imagines, builds, and delivers amazing customer experiences for home builders and is located in Denver, Colorado.

Builder Funnel

Builder Funnel, located in Colorado Springs, Colorado, helps builders and remodelers grow through strategic digital marketing, offering services like SEO, content marketing, and lead generation tailored specifically for this industry.

Laire Digital

Laire Digital, based in Charlotte, North Carolina, specializes in inbound marketing strategies for home builders and remodelers, focusing on lead generation and ROI-driven results.

Meredith Communications

Located in Raleigh, North Carolina, Meredith Communications services high-end custom builders, build-on-your-lot, and national production builders.

Power Marketing

Power Marketing is located in Hagerstown, Maryland, and it services all businesses in the building industry.

Renovate ROI

Renovate ROI, situated in Austin, Texas, provides digital marketing services tailored specifically for the remodeling industry, emphasizing lead generation and customer retention.

Why Use a Niche Agency for Builders and Remodelers Instead of a Local Marketing Company?

Choosing an industry-specific marketing agency for builders and remodelers over a general local digital marketing company can significantly impact your business's success. Construction work is project-based, labor-intensive, and extremely expensive. People don't shop for a custom home or whole home remodel the way they do a T-shirt or even a quick plumbing job. Digital marketing for your residential construction services requires a deep understanding of what customers are looking for and what your company actually offers. A run-of-the-mill marketing agency will never understand your business and needs as well as a contractor marketing agency, and it will take them much longer to pick up the very basics. You won't waste your breath educating your new marketing partners on design-build remodeling or pre-construction services. This means niche firms can offer customized solutions to attract and convert your target audience faster.

What's New in Digital Marketing for Contractors?

Staying ahead in digital marketing for contractors means embracing the latest trends and tools. As a stakeholder in your marketing success, we take that very seriously. Here are some new elements that marketing companies for custom home builders and remodelers should be developing in response to the latest market opportunities.

• Google Ads Campaigns: Google Ads are crucial for contractors looking to generate quick, high-quality leads. Does anything after the first page of Google really even exist on the internet? By targeting specific keywords, you can ensure your ads appear when potential customers search for your services and are ready to buy. Want seriously personalized Google Ads advice? Our Paid Ads Strategist crushes Google Ads for builders and remodelers on the daily.
• Content Personalization: Using data to create personalized content can significantly increase engagement and conversion rates. Tailor your messages based on customer behavior and preferences.
• AI and Automation: Incorporating AI tools and automation in your marketing efforts can streamline processes, enhance customer interactions, and improve efficiency. Automated workflows, AI chatbots, online scheduling, and other smart tools can ease the response effort that can lower conversion rates.
• Interactive Content: Engage your audience with interactive content like quizzes, polls, and interactive infographics, which can increase time spent on your website and drive more leads.
• Local SEO Enhancements: With the growing importance of local searches and micro-locations, optimizing your website for local SEO ensures you capture nearby customers looking for your services down to your most desirable neighborhoods.

Why Hire Builder Funnel for Your Construction Business' Digital Marketing?

Hiring Builder Funnel for your marketing needs brings a wealth of expertise and specialized services tailored to the construction industry. Here’s why you should consider us.

• Customized Strategies: We don’t believe in one-size-fits-all solutions. We create personalized marketing plans that align with your business goals and target audience.
• Dedicated Support: Our team provides ongoing support and regular performance reports, ensuring you stay informed and confident in your marketing efforts.
• Expertise in Construction Marketing: Our deep understanding of the construction industry allows us to create targeted and effective marketing strategies that other agencies might miss.
• Holistic Approach: We integrate all aspects of digital marketing, from local SEO to Google Ads, ensuring a cohesive strategy that maximizes your online visibility and lead generation.
• Data-Driven Results: We use advanced analytics to track and measure the performance of your campaigns, allowing us to make data-driven adjustments that continuously improve your ROI.
• Innovative Techniques: To keep your business competitive, we stay ahead of the curve with the latest digital marketing trends, such as voice search optimization and AI-driven personalization.
• Client Success Stories: Our portfolio of satisfied clients demonstrates our ability to deliver tangible results, helping builders and remodelers achieve sustainable growth.