7 min read
If your sales funnel isn’t working like it should, it’s less of a funnel and more of a leaky bucket. You don't have to know anything about marketing to know that's not great. Understanding what a sales funnel is and how it works can make a world of...
5 min read
AI is making waves in just about every industry, and home construction and remodeling are no exception. But let’s be real: AI still can’t replicate...
8 min read
If you had a dollar for every time someone told you to “just market yourself better,” you wouldn’t need more leads in the first place, and you...
5 min read
Do you ever feel like your marketing is just a series of one-off tactics, each screaming for attention but never really working together? If your...
8 min read
Stop Pouring Money into Ads That Don’t Deliver Here’s some information that shouldn’t surprise you: homeowners are increasingly searching for...
4 min read
Do you know what's happening in your industry? Are you looking at the resources available to help you plan, pivot, and perfect your business? Reading...
9 min read
What's on the horizon for interior design this year? 2025 is shaping up to be the year homes stop pretending to be anything other than cozy,...
5 min read
We don’t have to tell you that homeowners don't shop the same way when remodeling a home or building a custom one as they do when purchasing a...
7 min read
Do your Google reviews really impact where you rank on the search engine? The quick answer is yes. In today’s digital-first world, the reputation of...
5 min read
In an industry as hands-on as remodeling and custom home building, the idea of AI might seem more suited to tech startups than to construction. But...
