Branding is just as important for home builders, remodelers, and contractors as it is for companies in any other industry. To succeed in a noisy marketplace, home builders, remodelers, and contractors need to create brands that are instantly recognizable, tells the world what they do, and are consistent across multiple marketing platforms. Here are our top tips for branding your residential construction company, and some great examples of branding done by home builders, remodelers, and contractors for some inspiration!
Branding Tips for Home Builders, Remodelers, and Contractors
Look at your logo. Does it instantly say home builder, remodeler, or contractor to you? Does it inspire trust? Those are important to successful branding, so if you answered no, then it may be time to redesign your logo.
Consider writing a tag line if you don’t already have one. Think about the Nike “just do it” tagline, or “built Ford tough.” Those words are almost as recognizable as the logos themselves, and can be useful when you can’t use graphic branding.
Choose corporate colors and stick to them. Color can be just as important to your brand as design. Think about Coke’s classic red, and CAT’s bright yellow. They’re as recognizable as the logo itself.
Design your website (or redesign your existing website) around your new logo and your new corporate colors. Keep to the same family of shades and stylistic feel of your logo design for a consistent look that screams attention to detail. After all, that’s an important trait for homebuilders!
If you don’t already have consistent, uniform social media logos and banner images across all of your social media platforms, make sure that you redesign them to match your logo and your website. Again, branding is about consistency and creating a recognizable brand.
Make sure that your printed marketing materials like business cards, invoices, letterheads and brochures all share the same look, feel, logo, tagline and graphics as your website and social media platforms.
Invest in corporate clothing for sales staff as well as field crews. Seeing your brand in the real world will reinforce what you are creating in printed and online marketing materials, and goes a long way to creating a brand that is a household name.
Use content marketing to create a reputation as an expert in your field and area.
Use local SEO and targeting by geography to narrow your online marketing focus to areas where you regularly work. You want the people who are your potential customers to know who you are – not people on the other side of the world.
Put a face to the brand. Thought leaders or brand ambassadors put a human face on your home building, remodeling, or contracting company. Your clients want to know that they’re dealing with real people, and with experts in their field, and using real people to market your brand online and off can go a long way to establishing that reputation.
Name ideas for Home Builders, Remodelers, and Contractors
Remember, having a recognizable and memorable name is key to having a great home building, remodeling, or contracting brand. Here are some examples of great residential construction company names:
Home Builder Name Ideas
Check out these 10 home builder name ideas to get some inspiration for your home building company name!
Logo Inspiration for Home Builders, Remodelers, and Contractors
Once you have a name picked out, you'll need to design a logo that fits the name and your business. Here are some logos from home builders, remodelers, and contractors that you can reference when branding your residential construction business.
Home Builder Logo Ideas
Bearded Builders: While the beard logo doesn't shout "builders," it is super on-brand for the company. The beard logo paired with the font and text shows us a lot about the company in a quick glance.
Home Sweet Home Builders: The graphic logo above the text is simple, clean, and clever. The house tells consumers right away that this company builds homes. The initials tell being within the house help us associate the image with the company once we are familiar with the name, and it could even stand alone without the text underneath the graphic.
Vintage Builders: This is a great example of how typography can go far with a logo. While the name of the company is essential in this type of logo, the chosen font tells consumers exactly what style of building to expect from these builders.
Effect Home Builders: This logo tells consumers a lot about the company's core values. Effect builds eco-friendly houses, and the graphic says it all with the green leaf coming out of the chimney of the house. It is also clever that the house is built from the shape of the letter "e" to further associate the logo with the brand.
Remodeler Logo Ideas
Russel Room Remodelers: We like the simplicity of this logo. The shape clearly resembles the outline of a house and the R inside of it reflects the alliteration in the name of the company. Once a consumer sees this logo, it is an easy one to remember.
Homewise Remodelers: The uniqueness of this logo is what makes it so good! It has a clean and clever design, the colors are aligned with the brand, and while it is unique, it still resembles a home which lets consumers associate it easier with home remodeling.
Remodel Republic: This logo is a great example for similar reasons to the previous one: it is unique! While it doesn't have strong visual ties to homes, it is a clean logo that is unlike any other home remodeling company would have which increases the memorability of the logo.
Kitchen Kraft Remodeling: Our favorite part of this logo is the use of a kitchen sink faucet in place of the letter "r" in Kraft. Finding clever ways to incorporate images in place of letters adds some fun and creativity to your logo!
Contractor Logo Ideas
PJ's Precision Painting: This logo is simple, but tells the consumers exactly what they need to know when they see it! The colors and placement of the paintbrush and roller make this simple design look sleek.
The Painter Dudes: Another logo that is simple, but tells us everything that we need to know. The paint within the lines in this logo to form the initials of the company suggest that the company does clean and precise paint jobs.
Top This Roofer: This company primarily uses the "T" below as its logo, with the full graphic below as the logo integrated with the full company name. The structure inside the "T" looks like long roofs perpendicular to each other to form the letter which is creative in such a subtle way.
Final Thoughts on Building Your Home Building, Remodeling, or Contracting Brand
It’s important to spend time creating the right brand identity and message for your home building, remodeling, or contracting company. Once you have done that, the most important things are consistency and making sure that you get your brand out there as much as possible. The more your brand images and message are seen, the more recognizable you will become, and when that happens, people will automatically contact you when they need residential construction services. So make sure to use these tips, naming ideas, and logo ideas to inspire the branding for your business!