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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Do Your Homebuilder Marketing Messages and Images Match Your Audience?

Branding, Home Builder Marketing, Website Development

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier. Dogs love to go for walks. Cats ... not so much. Dogs will try to please their owners. Cats usually couldn’t care less. Cats and dogs respond to different stimuli.

Remodelers: Here's How You Can Turn Your Customers Into Promoters

Home Builder Marketing, Digital Marketing, Branding, Customer Reviews, Lead Generation

After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.

6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

Blogging, Content Marketing, Branding

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested. 

4 Common Houzz Mistakes - and How to Avoid Them

Branding, Marketing Tools

Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG results if done correctly. Take time to optimize your profile, and avoid these common mistakes.

Home Builder Marketing: Tapping into Partner and Vendor Relationships

Branding, Home Builder Marketing

Depending on where you live, construction may slow down a bit during the winter months. But If you want to be busy building homes in the spring, you’ve got to keep your marketing efforts going strong now.