One of the biggest challenges in marketing your remodeling business is generating quality leads. You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?
According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than that of text.
We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?