Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Why Remodelers Need to Define Marketing Qualified Leads

Remodeler Lead Generation, Remodeler Marketing, remodeler lead conversion

One of the biggest challenges in marketing your remodeling business is generating quality leads.  You’ve probably heard the complaint from your sales staff that the leads they have to work with simply aren’t very good. They may even go so far as to say that the leads aren’t qualified leads. But just what is a qualified lead?

Standing Out from Your Competition with High-Quality Photos: Why it’s Important

Marketing for Homebuilders, Homebuilder Content

 According to a study conducted by 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than that of text.

What Home Builder Marketing Metrics Drive Improvement?

homebuilder marketing, Home Builder Marketing Strategies, Home Builder Marketing

For years, homebuilders have lived by the adage: “Measure twice and cut once.” They know the importance of proper measurement when it comes to building a quality home.

How Does Inbound Marketing Apply to Homebuilders?

Marketing for Homebuilders, Homebuilder Content

Inbound Marketing can be applied to any industry.  It's useful methodology improves the user experience - and that is something that buyers have come to expect during their online journey of discovering a brand.

Taking on the Big Guys: How Small Homebuilders are Competing with Larger Builders

Content Marketing, Marketing Strategy

We all love a good underdog story. For you, the story of your small homebuilding business facing off against larger builders is as exciting as it gets. Your marketing budget and limited infrastructure might make you feel like David against Goliath. Fortunately, the internet has given small homebuilders the opportunity to level the playing field with larger companies. How are you playing the game?   

See how this home builder tripled leads! Click to download the case study.        

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

Subscribe to Email Updates

Posts by Topic

see all