For many of us, Albert Einstein’s definition of insanity really hits the nail on the head: “Doing the same thing over and over and expecting different results.” Unfortunately, there’s a big difference between liking an idea or a concept and actually putting it into practice.
As a home remodeler, the last thing you want to see is a negative review on Google. Negative reviews can deter potential customers from choosing your business in fear that they may have the same experience. They can also give business to your competitors with higher review ratings. While it’s easy to get irritated by a bad review, it’s crucial to understand why the customer felt the need to write it and what you can do to fix it.
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!
Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Marketing automation exists to make your life easier, without compromising the authenticity of your content.
You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your website. The success of your home building or remodeling business can be impacted by the amount of traffic your website sees, so taking an approach that will boost traffic is key. In this blog, you will learn about SEO and PPC, their benefits, and why you should use them as a part of your marketing strategy.