After you’ve spent months and months designing, planning, constructing, and cultivating a relationship with your client, the final project comes to a close. You’ve put the finishing touches on the trim, and every fixture is in place. While it might seem like it's time to say goodbye, the journey with your customer has only just begun.
Social media sites are constantly buying each other, changing their algorithms, and evolving their expectations of you as a remodeler. I know because I'm in it every day. It's important to recognize that there's a method to the madness - they're evolving to better suit the user. And you should be, too.
As you're evolving to suit your clients and leads, this requires staying up to date on trends. We know firsthand how time consuming this can be, and we also know that time is a limited resource when you own a business or run a marketing department. So here's our down and dirty guide to hashtagging (the right way).
If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1 on Google? We can help!” or “I did a quick search for remodeling companies in your area, and I couldn’t find your business in Google. We can make you rank #1.”
You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help You?” or something to that effect. Live chat allows you to reach customers at their peak interest and offers a friendly voice to answer any questions they may have - and point them in the right direction.