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As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to find themselves at a disadvantage. You might think it’s an unwanted inconvenience and that it’s more time-intensive than it’s worth, but statistics from HubSpot show that in 2013, 42% of companies with a Facebook presence believed that the social media platform is critical or “important” to their business. That’s an increase of 75% over the 2012 statistics, which indicates rapid and substantial growth last year. 

So how can a small business use Facebook effectively to generate leads and improve your marketing options? Here are the four main ways companies do it: 

Why is customer service important in the construction industry?

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have several poor reviews on Google, Facebook, and other review sites, chances are your potential customers are going to go with a competitor with a collection of 5-star reviews. Can you really blame them? Building or remodeling a home is a major investment, so it is important that your customers feel valued. So how do you make your customers feel valued? Always provide outstanding customer service. Even if you have several bad reviews, you can start turning things around by focusing on the level of customer service your team provides. 

There’s an old piece of fishing wisdom that’s been passed on from generation to generation: “If you want to catch fish, fish where the fish are!” The concept holds true for remodeler marketing as well. If you want to snag leads for your remodeling business, go where the leads are.

Did you know that approximately 80 percent of homebuyers begin their search online? With so many potential buyers beginning their search on the internet, it’s absolutely critical for homebuilders to push their site to the top of search engines as quickly as possible. Of course, Google AdWords provides an immediate solution as SEO efforts begin to take hold, but AdWords also poses a unique challenge with its own set of considerations.