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There is a reason more companies are using social media to market their products and services: it works. Many longstanding companies are resistant to social media marketing since they have done just fine without for years—maybe even decades. However, social media marketing is just the digital way to do what your company has always done—get the word out.

The Difference Between Traditional And Social Media Marketing

The Marketing Funnel

If you’ve been in the home building business for a long time, you probably know all about the fundamentals of traditional marketing. Many marketers use the “funnel” term to describe their strategy of acquisition, conversion and retention. The technique is as follows: at the top of the funnel are the clients they are working to find. A mid-range of time and energy is spent on converting these potential clients into loyal customers, but the clients they hope to keep are almost an afterthought.

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need education, particularly when it comes to topics such as home building.  Let’s face it, not everyone is a buff on the subject, and when it comes time for you to provide a proposal for a home building project it will help if your customers don’t have unrealistic expectations. Here are 4 reasons why customer education is essential to your home builder marketing strategy.

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to find themselves at a disadvantage. You might think it’s an unwanted inconvenience and that it’s more time-intensive than it’s worth, but statistics from HubSpot show that in 2013, 42% of companies with a Facebook presence believed that the social media platform is critical or “important” to their business. That’s an increase of 75% over the 2012 statistics, which indicates rapid and substantial growth last year. 

So how can a small business use Facebook effectively to generate leads and improve your marketing options? Here are the four main ways companies do it: 

Why is customer service important in the construction industry?

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have several poor reviews on Google, Facebook, and other review sites, chances are your potential customers are going to go with a competitor with a collection of 5-star reviews. Can you really blame them? Building or remodeling a home is a major investment, so it is important that your customers feel valued. So how do you make your customers feel valued? Always provide outstanding customer service. Even if you have several bad reviews, you can start turning things around by focusing on the level of customer service your team provides.