Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Getting Paid: 4 Legal Tools for Contractors

This is a guest post from Andrew Kurpanek, attorney at Robinson & Henry.

It's not always easy getting your customers to pay, especially if they are dissatisfied about the job or misunderstood a job's cost or payment structure.

However, there are legal tools in every contractor's belt that can be used to force an unruly customer to pay, as well as protect against future debtors. Whether the current customer is paying less than they owe or refusing to pay altogether - here are some legal solutions a contractor can pursue.

6 Blog Topics for Contractors & Remodelers (Plus 15 Headlines to Use)

Blogging for Builders, Blogging for Remodelers, Benefits of Blogging, Brand Recognition, content management

As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested. 

How to Make a Facebook Album Promoting Your Remodeling Project

Social Media Marketing, Inbound Marketing, Facebook Marketing for Remodelers

Facebook is one of the most powerful tools for reaching your target audience.  As a remodeling business, you already know by now how important social media marketing is for promoting your business.  But if you're looking for an extra step that will really set you apart, you should consider Facebook albums.

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Inbound Marketing for Remodelers, Houzz, Inbound Marketing for Home Builders

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

Why Your Remodeling Business Should be on Nextdoor

Remodeler Marketing, Integrated online marketing, Nextdoor, Community

Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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