Copper Sky Renovations, a reputable design-build remodeling company in the bustling market of Atlanta, came to Builder Funnel in early 2017 with one explicit goal: to double their revenue. Our team shortly began to brainstorm how we could make the most significant impact with our content. In early 2018, we created several pieces of content aimed at answering one of the most critical questions in remodeling: "How Much Does This Cost?".
As a remodeler or a contractor in the home improvement industry, your clientele is always researching. Researching costs, researching designs, and most importantly, researching YOU. Your blog should adequately reflect you and your business. It should be an informative blend of topics, easily searchable and easily digested.
One of the things most remodelers love most about their business and their industry is actually remodeling houses. One of the things many of them hate is the financial rollercoaster that they often find themselves on because of the busy season and the inevitable slow down. It seems that a remodeling business is either booming or it’s slow. Many remodelers wish they could flatten out that sales cycle so that it’s not always boom or bust but rather a steady stream of projects throughout the entire year.
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You rely on your home remodeling website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates, and eventually turn them into clients. (So, ideally, your website should be a lead generation tool.) But how does that happen? What is it about your remodeling website that will attract prospects and make them stick around — and eventually turn into customers?
