Nextdoor for Contractors, Remodelers, and Home Builders
Do you have a business profile on Nextdoor for your contracting, remodeling, or home building business? Nextdoor is a great way for local businesses...
6 min read
By: Steven Fielding on Sep. 17, 2021
Do you have a business profile on Nextdoor for your contracting, remodeling, or home building business? Nextdoor is a great way for local businesses to connect with people in their neighborhoods to promote their services and offer deals. Should your business be on Nextdoor? What is the best way to market your company on Nextdoor? In this blog, you'll find everything that you need to know about having your contracting, remodeling, or home building business on Nextdoor.
Nextdoor is a social network for people within local neighborhoods to connect and exchange information about the community. Users can offer advice about local businesses, share news, or just become friends with other users who live nearby. Additionally, businesses, nonprofits, and public agencies in your neighborhood can use the app to engage with their communities and participate in relevant discussions on the platform. Nextdoor is currently available in 11 countries including the United States and Canada. Ultimately, the goal of the platform is to make the world a kinder place by providing this platform as a space for neighbors to help each other out.
Nextdoor is a great place for contractors to gain awareness within their community. You can spread awareness of your contracting business simply by engaging with your community on the platform. Posting and commenting on posts in your Nextdoor community will show that you are engaged in the neighborhood. While you should make posts to promote your business and services, you'll also want to make sure to engage with users who post about your company or services. Remember, Nextdoor is all about helping your neighbors!
If you're willing to invest time into Nextdoor as a remodeler, it will be a great way to develop a relationship with your community. As you contribute more in Nextdoor neighborhood discussions and the community gets more familiar with you, other users on the platform will be able to tell that you care about the community as a whole, not just about making money. This should make your company top of mind when people are thinking about hiring someone for their next remodeling project. Additionally, previous clients might have an increased likelihood of hiring you again because of your involvement with the community on Nextdoor.
As a home builder, you can utilize Nextdoor by connecting with the communities that you like to build in. If you have a good reputation as a company that likes to engage with that community, it could encourage residents of that neighborhood to refer your company to their friends and family who might be looking to move to a custom home in that area too! Being involved with your community's Nextdoor page will be another selling point that you can talk about when you are meeting with potential clients to convince them that it is a great community that you're proud to be a part of.
Creating a business profile on Nextdoor is completely free! You can only create a profile if you are the owner, employee, or authorized business representative for your company. Here are the steps you should follow to create your profile:
Once you claim or create your business profile on Nextdoor, there are a few things that you can do right away to set yourself up for success on the platform.
Here are some other tips for managing your Nextdoor business profile for your contracting, remodeling, or home building business:
There are certain things that you are not allowed to do on your business profile. For instance, you are unable to join groups or contribute to trending topics in the neighborhood. We recommend using your personal profile to do those things. Using your personal profile to join relevant Nextdoor groups or contribute to popular topics will help you earn a friendly reputation that can reflect positively upon your company too!
Be careful when spreading the word about your company on your personal profile though! Promoting your business from your personal profile on Nextdoor is prohibited.
Posting on your Nextdoor business profile is essential if you want to see results from using the platform. To create a post, you just have to click the plus sign next to "Create Post or Local Deal." Then, merely enter the text for the post you want to create and add a title to describe it. You can share posts about your services, your team, company history, community involvement, recent projects, or anything else that you want your community to know about! To maximize engagement, try to use photos for most of your posts and find ways to make the content personable.
Becoming a Neighborhood Sponsor on Nextdoor comes with many benefits! This is ultimately an advertising program for businesses. For a monthly fee, you can get advertisements placed on the platform for people within a chosen area. Your advertisements are customizable but will automatically populate on the platform for users. You will also be able to ensure that your posts get in front of people in the chosen ZIP code(s) that you target, and other users will be able to message you directly with questions if you are a Neighborhood Sponsor. The fee for being a Neighborhood Sponsor varies based upon location.
Nextdoor is perfect for advertising your local contracting, remodeling, or home building business. Nextdoor allows you to promote local deals and events to users who are within 30 miles of your business. If your market expands further than 30 miles from your business, you can advertise on Nextdoor as a brand instead of creating a local business profile (we recommend trying to stick to a local business profile).
Once you have your local business profile you can basically advertise your business for free by posting consistently about your company. If you would like to pay a little bit to advertise your company on Nextdoor, you can use Local Deals. The cost for posting Local Deals varies based upon location, but the average cost is $75 for a Local Deal with the lowest price being $3.
Marketing your local contracting, remodeling, or home building company on Nextdoor is similar to how you market your business on other social media platforms. The main aspect of marketing on Nextdoor is making posts from your company page and sharing any upcoming events that you might have. There are some things that make marketing on Nextdoor unique, such as:
You can create Local Deals on Nextdoor using the same plus sign that you click on to create a post, then follow these steps:
After your Local Deal is up and running, you can review the performance of the post in your insights on Nextdoor. This will show you the views, clicks, and saves that your Local Deal receives.
So, should contractors, remodelers, and home builders be on Nextdoor? We think you should as long as you are willing to invest time into the platform and show how your business is a friendly neighbor. If you can use Nextdoor to highlight ways that your company and team are giving back and making the community a better place, marketing your business on Nextdoor could be really beneficial!
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