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7 min read

The Best Marketing Software for Construction Companies

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The right marketing software is crucial for driving growth and staying competitive in a digital landscape. Using the best tools in the custom home construction and renovation industry can streamline your marketing efforts, boost lead generation, and ultimately increase your revenue. Builder Funnel has been in business for over 14 years, and we've seen firsthand how the right software can transform a construction company's marketing strategy with the right tools.

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The Best Marketing Software for Contractors, Home Builders, and Remodelers

We’re here with several key criteria to evaluate when deciding on the best marketing tools for construction companies. These criteria include effectiveness, ease of use, having the right features, everything in one place, low cost of entry, power, flexibility, research and development, and integrations. Using these criteria to evaluate marketing software, we've compiled a list of the best tools available.

To be clear, we continue to recommend HubSpot as our top choice. However, understanding why requires examining all the popular options closely. We understand that different tools may suit your company or needs and that you may be able to piece together comprehensive services between options, but Hubspot delivers just about everything under one suite. We invite you to make your own decision about what’s best for your construction company. 

 

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HubSpot 

HubSpot is a comprehensive marketing software that stands out as an all-in-one solution, particularly effective for contractors, remodelers, and home builders. HubSpot's robust features include CRM, email marketing, social media management, landing pages, analytics, and SEO tools.

Key Features

  • CRM: Manage customer relationships and track interactions.
  • Email Marketing: Create, send, and track email campaigns.
  • Social Media Management: Schedule posts and track social media performance.
  • Landing Pages: Design and optimize landing pages to capture leads.
  • Analytics: Comprehensive analytics to track marketing performance.
  • SEO Tools: Research keywords, optimize content, and improve search engine rankings.

Benefits

  • Doubling Leads: Companies using HubSpot typically see their leads double on average.
  • Flexible Customization: Tailor the software to meet specific marketing goals.
  • Integration Capabilities: Integrate with a wide range of other software tools.

Unique Selling Point: HubSpot offers an all-in-one platform with a low cost of entry, making it accessible for companies of all sizes.

Ahrefs 

This SEO-focused marketing tool is invaluable for construction companies aiming to improve their online visibility and organic traffic. With a powerful suite of SEO tools, Ahrefs helps you understand your website’s performance, identify opportunities for improvement, and stay ahead of the competition.

Key Features

  • Keyword Research: Discover relevant keywords and phrases to target for your construction business.
  • Backlink Analysis: Analyze your backlink profile and identify opportunities to build high-quality links.
  • Content Exploration: Find content ideas that resonate with your audience and improve your content strategy.
  • Rank Tracking: Monitor your search engine rankings for targeted keywords.
  • Site Audit: Conduct comprehensive audits to identify and fix SEO issues on your website.

Benefits

  • Deep SEO Insights: Gain a thorough understanding of your website’s SEO performance and how to improve it.
  • Powerful Analytics: Use advanced analytics to track keyword rankings, backlinks, and overall SEO health.
  • Competitive Analysis: Understand your competitors’ strategies and identify gaps you can exploit.

Unique Selling Point: Ahrefs offers exceptional SEO capabilities, providing deep insights and powerful analytics to help improve search engine rankings.

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MailChimp

This email marketing and automation platform is especially useful for construction companies focused on building strong customer relationships through email campaigns. Known for its ease of use and powerful features, MailChimp helps you create, send, and analyze email marketing campaigns.

Key Features

  • Email Campaigns: Design and send professional email campaigns with ease.
  • Automation: Set up automated email sequences to nurture leads and engage customers.
  • Audience Segmentation: Segment your audience to send targeted and personalized emails.
  • A/B Testing: Test different versions of your emails to see what works best.
  • Analytics: Track email performance with detailed analytics and reports.

Benefits

  • User-Friendly Interface: Intuitive design makes it easy to create and manage email campaigns.
  • Robust Email Marketing Tools: Comprehensive tools for designing, sending, and analyzing emails.
  • Free Tier Available: Start with a free plan and scale as your business grows.

Unique Selling Point: MailChimp specializes in email marketing with strong automation and segmentation features, making it easy to manage email campaigns effectively.

Constant Contact 

Constant Contact is another leading email marketing and automation platform that provides a variety of tools to help construction companies connect with their audience. Known for its simplicity and effectiveness, Constant Contact is a viable option for businesses looking to enhance their email marketing efforts.

Key Features

  • Email Marketing: Create, send, and track email campaigns with a user-friendly interface.
  • Automation: Automate your email marketing to engage with customers at the right time.
  • Social Media Tools: Integrate your social media efforts with your email campaigns.
  • Event Marketing: Manage and promote events, track registrations, and communicate with attendees.
  • Reporting and Analytics: Gain insights into your email performance with detailed analytics.

Benefits

  • Easy to Use: Simplified tools and templates make it easy to create professional emails.
  • Comprehensive Support: Access to a wide range of resources and customer support.
  • Templates Available: Use customizable templates to quickly create effective email campaigns.

Unique Selling Point: Strong focus on email marketing and event promotion, with integrated social media tools to boost overall marketing efforts.

GoHighLevel 

This all-in-one marketing platform is designed to help businesses manage their marketing and customer relationships in one place. It combines a variety of marketing tools into a single, unified platform, making it a versatile option for construction companies. However, it is not as comprehensive or nuanced as our top pick, which boasts the same. 

Key Features

  • CRM: Manage customer relationships and track interactions effectively.
  • Email Marketing: Create and send email campaigns with powerful automation features.
  • SMS Marketing: Engage with customers through text message campaigns.
  • Funnel Building: Design and optimize sales funnels to drive conversions.
  • Automation: Automate marketing tasks to save time and increase efficiency.

Benefits

  • Comprehensive Tools: Combines several marketing and CRM tools into one platform.
  • Automation Capabilities: Extensive automation features to streamline marketing efforts.
  • Multi-Channel Marketing: Integrate email, SMS, and funnel marketing in one place.

Unique Selling Point: GoHighLevel offers a versatile, all-in-one solution that integrates multiple marketing channels, making it a robust option for comprehensive marketing strategies.

Marketing Software Criteria for Builders and Remodelers

When choosing the best marketing software for your construction company, consider several critical criteria to ensure you’re selecting the right tool for your needs. Here’s a breakdown of what to look for.

1. Effectiveness

Effectiveness is crucial when evaluating marketing software. Look for tools with a proven track record of driving results, such as increased website traffic and lead generation. For instance, companies using HubSpot often see a significant boost in their metrics, with some doubling their leads. Ahrefs is another powerful tool that delivers deep SEO insights to improve organic traffic through effective keyword targeting and backlink analysis. Ensure the software you choose provides concrete data and case studies demonstrating its impact so you can be confident it will deliver the results you need.

2. Ease of Use

Ease of use is essential for ensuring that your team can quickly adopt and effectively utilize the software. A user-friendly interface, intuitive design, and comprehensive tutorials can make a significant difference. Tools like HubSpot and MailChimp are known for their simplicity and ease of navigation, which helps users of all skill levels get up to speed quickly. Avoid overly complex systems that require extensive training or have a steep learning curve. The goal is to select software that enhances productivity without adding unnecessary complexity to your workflow.

3. The Right Features

Your marketing software should offer robust features tailored to your needs. Essential tools might include CRM capabilities, email marketing, social media management, landing page creation, and detailed analytics. For example, HubSpot provides a comprehensive suite covering all these aspects, while Ahrefs offers specialized SEO tools. Consider what features are most important for your marketing strategy and ensure the software you choose includes them. Look for flexibility in how these features can be customized to fit your specific requirements, allowing you to maximize the software’s potential.

4. Everything in One Place

Having all your marketing tools in one place can greatly simplify your workflow and improve efficiency. An all-in-one platform like HubSpot integrates CRM, email marketing, social media management, and analytics, allowing you to manage all aspects of your marketing strategy from a single dashboard. This eliminates the need to juggle multiple software systems and ensures that all your data is interconnected and easily accessible. Centralized tools save time and provide a cohesive view of your marketing efforts, making tracking performance and making informed decisions easier. 

5. Low Cost of Entry

The cost of marketing software can be a significant factor, especially for smaller construction companies or those just starting to invest in digital marketing. A low cost of entry allows you to test the software without a large financial commitment. For example, HubSpot offers free tools and affordable pricing tiers, making it accessible to companies of all sizes. This flexibility means you can start with basic features and scale up as your business grows. It's important to balance cost with value, ensuring that even your lower-priced options provide the necessary tools and support to achieve your marketing goals effectively.

6. Power

The power of the software refers to its ability to handle complex marketing tasks and deliver robust results. A powerful marketing tool should offer advanced features and capabilities that go beyond the basics. HubSpot, for instance, provides sophisticated automation, in-depth analytics, and a variety of integrations that enhance its functionality. Similarly, Ahrefs is renowned for its powerful SEO tools that can significantly impact your search engine rankings. When evaluating power, consider how well the software can support your most ambitious marketing strategies and whether it can grow with your business. 

7. Flexibility

A flexible tool provides multiple ways to achieve your goals, offering customization options that fit various workflows. For instance, HubSpot offers numerous ways to configure and use its tools, from customizable dashboards to tailored reporting. This adaptability ensures that the software can grow with your business and adjust to your evolving marketing strategies. When evaluating flexibility, look for features that allow you to personalize the user experience, automate tasks differently, and integrate with other tools you may already be using.

8. Research and Development

A commitment to research and development (R&D) indicates that the software company is continually improving and updating its platform. Regular updates ensure you have access to the latest features and technologies, helping you stay competitive in the fast-paced marketing landscape. HubSpot is known for its ongoing investment in R&D, frequently rolling out new features and enhancements. This continuous improvement helps you adapt to changing market conditions and leverage new opportunities. When choosing software, consider the company’s track record for innovation and its commitment to keeping the platform current.

9. Integrations

Integrations are crucial for creating a seamless marketing ecosystem. Effective marketing software should integrate easily with other tools and platforms you use, such as CRM systems, email marketing tools, social media platforms, and analytics software. HubSpot excels in this area with well more than a thousand integrations and counting, allowing you to connect various aspects of your marketing strategy in one place. These integrations enable you to synchronize data across different tools, enhancing efficiency and providing a unified view of your marketing efforts. 

Your Digital Marketing Partner Can Help Your Company Figure it Out

After 14 years of using HubSpot to help builders and remodelers, we're confident it's the best solution for your marketing needs. Contact us if you want to know more about HubSpot or have any other questions about leveling up your digital marketing. We can show you how we use these tools or give you a demo to see if it's a good fit for your marketing goals. Book a meeting with us here! We cannot wait to meet you.