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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Making Social Media Work for Your Remodeling Business

Social Media Marketing, Facebook Marketing, Home Builder Marketing, Marketing Tools

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social networks, however, and building a good community within them is better than spreading yourself too thin across them all. 

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Home Builder Marketing, Digital Marketing for Remodelers, Marketing Tools

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

Why Your Remodeling Business Should be on Nextdoor

Digital Marketing for Remodelers, Marketing Tools, Marketing Metrics

Nextdoor is the social network for neighbors. But how can you use Nextdoor to leverage your business in the community?

4 Common Houzz Mistakes - and How to Avoid Them

Branding, Marketing Tools

Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG results if done correctly. Take time to optimize your profile, and avoid these common mistakes.

What is Inbound Sales for Home Builders?

Inbound Sales for Home Builders, Marketing Tools

Sometimes the line between sales and marketing gets a little blurry in the homebuilding industry. A lot of times it’s not clear when marketing is done with their job and the work of the sales department kicks in. But sales activity today (just like marketing) has changed over the past few years. It is no longer a matter of “getting someone out to see a model” and then hoping you can close the deal.