A hammer is a great tool for driving nails. For driving screws? Not so much! In addition to being a frustrating experience, you end up with lousy results. It’s important to use the right tool for the job. 

The same principle applies when it comes to marketing your building or remodeling business. You can try to use the same tools for your various marketing activities, but you’ll end up frustrated with the process—and you won’t get the results you want.