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What is the best marketing plan? We would be lying if we told you that we had one marketing plan that is best for everyone. Instead, we came up with 3 things that you should focus on when developing or improving your marketing plan. You marketing should be a full funnel marketing plan, should have consistency, and should be ever evolving.
In the video above, Spencer walks through the three things that the best marketing plan should be. In addition to reading the breakdown below, make sure to watch this video to hear more details about making your marketing plan full funnel, consistent, and ever evolving. For more videos like this, check out and subscribe to our YouTube channel!
A full funnel marketing plan includes marketing activities that focus on every part of the funnel from the top, to the middle, and the bottom.
When you are busy, it might get difficult to keep your marketing consistent, but we've seen that companies who are consistent throughout all times usually see the most success in their results. If you start and stop your marketing efforts when you are busy, you'll miss out on prospects who can join the top of the funnel and likely be ready at the bottom of the funnel once you have time for new clients. In today's digital age, if you're not consistently producing content on your blogs, website, and social media platforms your performance in those places will decline. It is easier to maintain and grow your current following than it is to rebuild your results after you reduce your content and marketing efforts.
There isn't just one marketing plan that is the best because everything changes over time. Every company is different, has different competition, and is in a different market which means marketing plans need to be customized to each company. The three aspects of marketing mentioned in this blog should help guide your unique framework or marketing plan for your company. Remember to continue experimenting with your marketing efforts so your company can grow and evolve as the world changes.
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