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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

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Marketing Agencies and their Promise to Make You “Rank #1 on Google”

3 min read

Marketing Agencies and their Promise to Make You “Rank #1 on Google”

If you own a remodeling or home building business, then it is extremely likely that you have had a marketing agency call or email you about how they can help you with SEO. They all make similar promises. They will say things like, “Want to rank #1...

A Key for Contractor Marketing Success

2 min read

A Key for Contractor Marketing Success

Have you ever gone into a store to buy a computer, only to be totally baffled by the vocabulary of the salesperson? You think you know what you want,...

How Your Home Building or Remodeling Business Can Benefit from SEO

2 min read

How Your Home Building or Remodeling Business Can Benefit from SEO

You may not be familiar with SEO and PPC, but you should be! They are two of the most powerful traffic generating approaches available for your...

3 min read

How to Get Exclusive Remodeling Leads in 2022

When we think about marketing leads, the Holy Grail of leads are ones that are exclusive to our company. Exclusivity, by its very definition, means...

Here's What You Need to Know About Home Builder Email Campaigns

2 min read

Here's What You Need to Know About Home Builder Email Campaigns

Email is a very effective marketing method for a top home builder if used properly. Too many emails, and you will be ignored. Too few, and people can...

The ABCs of SEO for Remodelers

4 min read

The ABCs of SEO for Remodelers

SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always...

How to Use the Right Keywords in Your Home Builder Marketing

2 min read

How to Use the Right Keywords in Your Home Builder Marketing

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search...

The Anatomy of the Perfect Facebook Post: Studying a Viral Client Success Story

4 min read

The Anatomy of a Perfect Facebook Post: Studying a Client Success Story

Over 10,000 views, 334 reactions, over 1,200 post clicks, 56 comments, and 12 shares. You read those numbers correctly.

Building Your Digital House: Internet Marketing for Builders

1 min read

Building Your Digital House: Internet Marketing for Builders

If you are a builder or a remodeler, you know you’ve made the case to potential homeowners about how the money they put into their homes is an...

Home Builder Marketing: What’s Your Process for Reputation Management?

1 min read

How to Manage Your Online Reputation as a Home Builder

Home remodeling is an industry that depends heavily on reputation and referrals. When it comes to improving their homes, people want to do business...

 

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