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The Marketing Blog

for Custom Home Builders & Remodeling Contractors

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2 min read

5 Top Marketing Automation Tools for Home Builders

Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect before they start. They find your website and shoot off a quick email for more information, and...

2 min read

5 Steps to Launch Your New Home Development with a Bang

Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...

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2 min read

Bigger is Better: Why Content-Heavy Home Builder Websites Do Better

We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...

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2 min read

Small Changes that Make a Big Difference to Home Builder Websites

Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...

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2 min read

What's the Point of a Homebuilding Blog?

A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...

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2 min read

Do Your Home Builder Marketing Messages and Images Match Your Audience?

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....

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1 min read

Who Buys a House Online? [and Why Your Website Is Still So Important]

If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...

2 min read

5 Customer Objections When Buying a New Home...and How To Handle Them

You might be saying to yourself, ‘My customers don’t have objections.’ But the reality is, yes, they do. You just may not realize it because they...

2 min read

What Makes for a Good Internet Homebuilder Lead?

If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...

2 min read

Instagram Marketing 101 for Remodelers [Plus: How to Get Started]

Remodeling is a very visual business. I’m not talking about from your perspective as a remodeler—I’m talking about from your prospective clients’...

 

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