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Explore options for growing your remodeling business, get actionable steps to increase revenue and profit, and walk away with valuable insights on your digital presence.
 

The Marketing Blog

for Custom Home Builders & Remodeling Contractors

Take the guesswork out of social. Download our Social Media Checklist for Remodelers below.

Qualifying Leads SOHBMR 2019

2 min read

21 Home Builder Marketing and Sales Stats in 2019

UPDATE: The 2020 State of Home Builder Marketing Report is now live! The third annual State of Home Builder Marketing Report is now live and we've pulled some of the top stats to help you with your marketing and sales in 2019 and 2020. Download the...

houzz-commoditizing-construction-industry.png

2 min read

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes...

Headshot middle aged man with puzzled face expression and question marks above head looking up isolated grey wall background. Human emotion feeling body language perception problem solution concept

3 min read

Why Educating Customers is Vital for Home Builder Marketing Success

“We don’t need no education; we don’t need no thought control,” goes 1979 hit Another Brick in the Wall by Pink Floyd. The trouble is, people do need...

Builder Funnel

3 min read

Social Media Marketing for Home Builders: How to Use Facebook Effectively

As Facebook usage continues to grow, home building companies that aren’t yet taking part in social media marketing for small businesses are going to...

Builder-Funnel-The-Importance-of-Customer-Service-in-the-Construction-Industry

2 min read

The Importance of Customer Service in the Construction Industry

Your level of customer service can be the deciding factor for many potential customers that are looking to build or remodel their homes. If you have...

Facebook

2 min read

Making Social Media Work for Your Remodeling Business

Trying to maintain a presence on every social network would result in very little remodeling getting done. Concentrating on just one or two social...

2 min read

The Costs of Inbound Marketing for Home Builders and How It Compares to Website Redesign

Inbound marketing can be an expensive strategy to implement, and some might be tempted to consider simply redesigning their website to attract more...

Increasing Conversions on Your Homebuilder Landing Page

2 min read

Increasing Conversions on Your Home Builder Landing Page

For many home builders, the landing page is the backbone of a marketing strategy. Landing pages are a great way of improving search engine rankings...

2 min read

Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the...

3 min read

4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about...

 

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