2 min read
Home Builder Marketing: Too Much or Not Enough?
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
Employ Show AND Tell in Your Homebuilding Marketing Mix
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
5 Ways Small Home Builders Can Use Online Marketing to Compete with the Big Companies
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
2 min read
No “Bull” Homebuilder Marketing: How to Evaluate Your Messaging from a New Perspective
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
5 Top Marketing Automation Tools for Home Builders
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
5 Steps to Launch Your New Home Development with a Bang
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
Bigger is Better: Why Content-Heavy Home Builder Websites Do Better
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Small Changes that Make a Big Difference to Home Builder Websites
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...
2 min read
What's the Point of a Homebuilding Blog?
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
2 min read
Do Your Home Builder Marketing Messages and Images Match Your Audience?
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....
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