3 min read
Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about lessons that time has taught us about home builder and remodeler marketing.
2 min read
When you market your home building business, you sometimes walk a fine line between not sharing enough information and sharing too much.
1 min read
There are a number of different ways to get the message about your home building business out to prospective clients. Which one works best? That...
2 min read
No small home builder can afford to ignore online marketing. Over 94% of consumers research products online before setting foot through their front...
2 min read
As a former home builder (and a marketer), I know how easy it is to get so used to a home building marketing message that you aren’t even sure how it...
2 min read
Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect...
2 min read
Once upon a time, all you needed for a successful launch was a well-written press release. You’d chat with reporters in advance of the big reveal,...
2 min read
We are living in an age of information overload. Smartphones. Tablets. Laptops. It seems we are always connected. Even the websites we visit are...
2 min read
Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure,...
2 min read
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...
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