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Explore options for growing your remodeling business, get actionable steps to increase revenue and profit, and walk away with valuable insights on your digital presence.
 

The Marketing Blog

for Custom Home Builders & Remodeling Contractors

Take the guesswork out of social. Download our Social Media Checklist for Remodelers below.

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2 min read

Small Changes that Make a Big Difference to Home Builder Websites

Having a strong online presence isn’t an option; it’s a necessity. Gone are the “good old days” when a static site, designed more like a brochure, would suffice. Even if most of your clientele comes from referrals, your site still needs to have your...

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2 min read

What's the Point of a Homebuilding Blog?

A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on...

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2 min read

Do Your Home Builder Marketing Messages and Images Match Your Audience?

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier....

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1 min read

Who Buys a House Online? [and Why Your Website Is Still So Important]

If you’re a home builder, the internet is a fantastic marketing platform for getting you in front of prospective home buyers. It’s flexible, easy to...

2 min read

5 Customer Objections When Buying a New Home...and How To Handle Them

You might be saying to yourself, ‘My customers don’t have objections.’ But the reality is, yes, they do. You just may not realize it because they...

2 min read

What Makes for a Good Internet Homebuilder Lead?

If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads...

2 min read

Instagram Marketing 101 for Remodelers [Plus: How to Get Started]

Remodeling is a very visual business. I’m not talking about from your perspective as a remodeler—I’m talking about from your prospective clients’...

1 min read

3 Clever Social Media Campaign Ideas for Home builders

One of the really cool things about social media for Home builders is that there are so many different options. When you’re marketing your home...

2 min read

Does Your Remodeling Business Have a Process for Qualifying Interested Prospects?

If you’ve been in the home remodeling business for a while you know that not everyone looking for a remodeler is a good fit for you. Some “prospects”...

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2 min read

Home Builders: Are You Prepared for the Next Downturn?

Most home builders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing...

 

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